Microsoft Dynamics CRM is a completely integrated Customer Relationship Management (CRM) system which helps organizations attract, develop and maintain profitable customer relationships. It is a fast, flexible and affordable system that streamlines business processes and allows organizations to remain competitive. Microsoft Dynamics CRM manages control over sales, customers and marketing data, boosts business performance and increases marketing return on investment by enhancing marketing campaign response.
Role-tailored tools in Dynamics CRM allows employees to perform their specific tasks and responsibilities of management, marketing, customer services or sales. It manages critical relationships productively with increase in business value. CRM influences various factors in favor of business’s growth: customer satisfaction, customer return rate, staff effectiveness, costs reduction, customer intelligence, ROI of marketing, effectiveness of marketing campaign and sales effectiveness. It facilitates organizations’ strategy to deliver greater customer value.
Microsoft Dynamics CRM enhances organizations’ growth through:
- Helping businesses to attract more prospects and makes their client list better. These prospects are analyzed through the CRM software and marketing campaign is made more effective which in turn increases revenue and profitability
- Allowing organizations to attend customers on proper time and provides faster customer service delivery. Proposals are submitted periodically and complete information is retrieved through the software. Permits easy accessibility for all important business information which is helpful in making crucial decisions and fixing some big business problems. Due to this, majority of clients stay for long with the organizations
- Providing accurate information at proper time when it is needed to enhance productivity and performance of staff that interacts with customers. It helps the staff to follow the history of client interactions and enable them to do effective communication with customers
- Improving workflow procedure and enhancing time management. Repetitive duties are eliminated or automated to save time that is wasted in such duties
- Supporting customer facing employees with the help of tools that are intelligent, familiar and connected. Business outcomes are improved by the use of customer interaction data and analytical tools to understand client behaviors
- Offering a flexible and a user-friendly interface just like Microsoft Office. This familiar look of the software allows employees to easily retrieve necessary data and use it with other Microsoft products
- Driving down operational costs and improves productivity with Cloud computing feature. Cloud-based resources are paid by the approach of pay-as-you-go; this makes business more agile and reduces IT costs
Microsoft Dynamics CRM is thereby used to understand sales requirement, customer service and marketing needs. It consists of application and web-based tools that are linked with customers, employees and suppliers. It allows communication, collaboration as well as business intelligence interoperations across the work place and mobile users. The bottom line: Businesses that implement Dynamics CRM strategy improve relationships with customers, obtain good understanding about the ongoing marketing trends for better campaigns and thus serve their customers better.