Artificial intelligence is all the rage these days.
People interested in technology and tech backgrounds have always been fascinated by artificial intelligence and all that it has to offer. But these days, people who previously didn’t care about anything related to technology have started to acknowledge AI and its potential to change the world.
Globally, more than half a million websites are created each day. What this means is that around 380 new websites are made every single minute. These figures are mind-boggling.
Businesses and entrepreneurs have realized that there is a real need to introduce AI into web design and help make things smoother and faster.
Like any disruptive force, AI will have its pros and cons in web design.
A few pros of AI in web design are listed below:
1. Better user experience for online visitors
Providing a high-quality user experience is essential for websites.
If a website doesn’t have a good design or provides a positive user experience to its visitors, then you cannot expect these people to come back to your site.
Things like artificial intelligence and better design tools can help you improve your designs and make them more appealing to your target audience.
By using artificial intelligence, you will be able to get a deeper understanding of your audience. More information into the way your audience thinks will help your AI software be more effective.
Good user experience helps you attract an audience and allows you to get leads for your business. Think about companies and websites like Amazon and how they can create a web layout and design that keeps people coming back to their site and making conversions that help grow the business even further.
In the near future and beyond, if you would like a website to appeal to your target audience truly, then instead of guessing and analyzing data by yourself, you may need to use an AI tool to do all this work for you.
Over time, the designs that AI software comes up with can only improve, making it easier for sites in all niches to grow their audience and improve themselves.
2. Engaging content
Excellent, engaging content is a core need of any website.
Think of a single website that you love going to, it has an attractive visual design, but its content is gibberish and doesn’t provide you any value.
The chances of someone liking a website that fits this questionable description are super low.
People come to a website to do several things. They can come to a site to be entertained, learn something new, buy something, and connect with other people. There might be a few other goals an online visitor can have when they visit a website, but these are the major ones.
Without content that makes sense regarding your site, you won’t be able to reach your target audience and grow an online following effectively.
The ability of AI programs to learn from past experiences and come up with something relatively new is something of exceptional value for designers who are struggling with generating new ideas.
AI can play a massive role in improving the content on your site. Tools like Grammarly and others use AI to ensure that your content does not have grammatical errors, is concise, and feels natural to read.
There is a lot of absolutely fantastic work being done on making AI software that can write high-quality content. AI and design algorithms still have a ways to go before they reach this level, but you can expect this development to happen in the near future.
A few cons of AI in web design are listed below:
3. Lack of human touch
Creativity is what human designers excel at. Think of the last time you told a designer to come up with something new, and they brought something completely new that you loved.
This happens almost all of the time if the designer you pick is experienced and understands your personality and design preferences. Even if there are some things that you did not like about the design, you can tell your designer a reasonably vague idea that the design is missing something, and the designer will come back to you after giving the design what it needed.
With current AI, you’re going to get something that’s a mixture of previous designs. Most deep learning is focused on using data to create something new.
At the moment, the designs that AI or, more accurately, ADI (Artificial Design Intelligence) has come up with are unsatisfactory for the most part. They are still a couple of years behind what you can think of as a design that works well.
And even if AI makes great strides in design (which it probably will eventually), there will still be a need for human connection. Sometimes, a real person can understand your design needs based on their years of experience and expertise in their field.
Even though chatbots are making lives easier for website owners, having access to a real person is always appreciated, so you will see that many web designers suggest placing a customer support number or having a live chat app on the website.
AI tools and software still have to improve significantly to get their foot into the world of design, but even then, a lack of human touch can shock most people who prefer to work with real people.
4. Privacy concerns
Your website is your online presence.
Under no circumstances will you want someone to breach security and put your website or your followers at risk of harm.
Integrating any external tool or software on your website can lead to potential security and privacy issues if you have not been careful during your vetting process.
Your main goal using AI is to provide a positive user experience to your website while at the same time making sure that you are making the conversion you need to sustain your site. The thing that makes AI sketchy is that, in most cases, it improves with more data.
How much data is too much data? Would your audience be willing to share a more significant amount of data to get a better experience? How will they react if, on the off chance that their privacy gets breached?
The Pew Research Centre estimates that around six in ten Americans think that their everyday lives would not be possible if companies and the government did not collect their data. Making use of data is essential these days, but making sure that consumer and business data is stored correctly is another matter.
These are the questions that are a severe concern to anyone using or thinking about using AI in web design or their business in a broader sense.
Web design and artificial intelligence don’t strictly come into mind when you think of one or the other.
Technology and the way we interact with tech and other people are changing, and as such, we will have to consider alternate options in the way we design and develop things.
Artificial intelligence is poised to play a significant role in fields like web design, so it is becoming increasingly necessary for marketers and designers to keep up with these changes.
Hamzah Adil is a digital marketing executive for SwiftChat – a live chat application designed to aid your customer support and sales teams. Topics of interest include business, entrepreneurship, tech, and understanding people. Find him on Twitter.