Top 8 Best Employee Advocacy Software and Platforms to Drive Growth

Employee advocacy software is a specialized tool designed to empower employees to become brand ambassadors and share company content on their personal social media channels. This software enables organizations to harness the power of their employees’ social networks to amplify their brand message, increase visibility, and drive engagement. Employee advocacy software provides a platform for employees to easily discover, share, and track the impact of company content on their social media profiles.

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  • Content Curation: Employee advocacy software allows organizations to curate a library of pre-approved content for employees to share on their social media channels. This ensures that employees have access to high-quality, relevant content that aligns with the organization’s brand message and marketing goals.
  • Employee Engagement: Employee advocacy software includes tools for engaging employees and encouraging participation in the advocacy program. Features such as gamification, leaderboards, badges, and rewards can motivate employees to share content, engage with posts, and drive traffic to the company website.
  • Analytics and Reporting: Employee advocacy software provides organizations with valuable insights into the performance of their advocacy program. Metrics such as reach, engagement, clicks, and conversions help organizations measure the impact of employee advocacy on brand awareness, lead generation, and customer acquisition.
  • Compliance and Security: Employee advocacy software offers features for ensuring compliance with brand guidelines and regulatory requirements. Approval workflows help organizations maintain control over their brand message and protect their reputation while empowering employees to share content safely and responsibly.
  • Employee Training and Onboarding: Employee advocacy software provides tools for educating employees about the benefits of advocacy, best practices for sharing content, and resources to improve social media skills. This helps organizations build a strong foundation for their advocacy program and ensure that employees are equipped to represent the brand effectively.
  • Increased Brand Visibility: By empowering employees to share company content on their personal social media channels, employee advocacy software helps organizations increase brand visibility and reach a wider audience. Employees’ networks can amplify the brand message and drive organic reach through authentic, word-of-mouth marketing.
  • Strengthened Relationships with Customers: Employee advocacy software enables organizations to build stronger relationships with customers by leveraging the trust and influence of their employees. When employees share content about the organization, it can resonate more with customers and prospects, leading to increased engagement and loyalty.
  • Cost-Effective Marketing Strategy: Employee advocacy software offers a cost-effective way for organizations to leverage their employees’ social networks for marketing purposes. By harnessing the power of employee advocacy, organizations can achieve marketing objectives without relying solely on traditional advertising channels.

Employee advocacy software is a valuable tool for organizations looking to leverage the collective influence of their employees on social media. By providing employees with a platform to share company content, engage with their networks, and track the impact of their efforts, organizations can enhance brand visibility, drive organic reach, and build stronger relationships with customers. Employee advocacy software enables organizations to turn their employees into brand advocates and harness the power of social media to achieve their marketing objectives.


Boost engagement rate by 8X with the help of Amplify, Hootsuite employee advocacy tool that makes sharing company content a breeze.

  • Extend your social reach with less effort
  • Save money by promoting organically
  • Save time and stand out with AI
  • Attract top talent and showcase company culture
  • Reach your business goals faster


Clearview Social is Employee Advocacy Software that makes it easy for teams to share company content at the optimal time for maximum engagement.

  • Social media automation
  • Corporate posting
  • Content discovery
  • Enterprise functionality
  • Social media analytics
  • Leaderboard & gamification


Use the Haiilo employee advocacy platform to reach your employees with targeted communications and share your content through social advocacy.

  • Leverage employee advocacy
  • Share from anywhere
  • Comms & advocacy analytics
  • Gamify the experience


DSMN8 – everything you need to launch an employee advocacy program that engages your business, customers, and prospects. For leadership, marketing, sales, HR, and more.

  • Centralize Company-Approved Content
  • Amplify Your Brand Messaging At Scale
  • Engage Your Employees Like Never Before
  • Easy Employee-Curated Content
  • Reward Employee Participation and Success
  • Dedicated Program Manager Features


The Sprinklr Unified-CXM platform enables thousands of the world’s largest enterprises use to market, advertise, research, care, and engage consumers.

  • Advocacy On-the-go
  • Push Notifications
  • Collaboration
  • Third-party Analytics
  • Quick Search
  • Security
  • Admin Console
  • Profile-based Targeting
  • Multi-language Support


EveryoneSocial has nearly a decade of experience launching and scaling employee advocacy programs for companies of all sizes.

  • Simple, powerful tools for sharing
  • Community driven engagement
  • All your company content, in one place
  • Drive bottom-line results
  • Integrates with your existing tech stack


GaggleAMP is an employee advocacy platform that helps a company curate content to distribute to their employee to share on their social media networks.

  • Amplify Your Social Media Marketing Strategy
  • Building Relationships Through Social Selling
  • Communicate With Everyone: Whenever, Wherever.
  • Talent Pool Development and Employee Engagement
  • Improve Your Channel Partner Relationships


LumApps is the only intranet packaged solution that enables employees to feel connected to their organization and engaged in their work from anywhere by delivering a modern, smart digital headquarters that empowers your employees to design a work experience that works for them.

  • Employee Advocacy for Program Managers
  • Employee Advocacy for Employees
  • One-Click Away
  • Guided Sharing
  • Measure Success
  • Mobile Application

What is employee advocacy software?

Employee advocacy software is a platform that enables organizations to leverage their employees as brand ambassadors on social media. It provides tools for employees to easily share company content, engage with followers, and amplify the brand message across their personal networks.

How does employee advocacy software work?

Employee advocacy software typically integrates with social media platforms and allows organizations to curate and share content with employees. Employees can then access this content through the software, customize their posts, and share them on their social media channels. The software also tracks engagement metrics and provides insights into the impact of employee advocacy efforts.

What are the benefits of using employee advocacy software?

Employee advocacy software offers a range of benefits, including increased brand visibility, improved employee engagement, enhanced customer relationships, cost-effective marketing, compliance with brand guidelines, and valuable analytics and reporting capabilities.

How can employee advocacy software help my organization?

Employee advocacy software can help your organization by empowering employees to share company content, amplify the brand message, drive organic reach on social media, strengthen relationships with customers, and achieve marketing objectives more effectively. It also provides a centralized platform for managing and measuring employee advocacy efforts.

Is employee advocacy software secure?

Employee advocacy software typically includes features for ensuring compliance and security, such as approval workflows, content moderation, and user permissions. Organizations can control access to content, monitor employee activity, and protect their brand reputation while empowering employees to share content safely and responsibly.

How can I get started with employee advocacy software?

To get started with employee advocacy software, you can research different platforms, evaluate their features and pricing, and select a solution that aligns with your organization’s goals and requirements. You can then onboard employees, provide training on using the software, curate content for sharing, and track the performance of your advocacy program over time.

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