- Most consumers prefer user-friendly features and easy to access content over trendy and robust visual website features.
- Customer testimonials provide honest reviews, and this can help the next customer decide about purchasing the product or service.
- Informative but straightforward displays with high-resolution images give the customer an overview of what and how the product is.
- A mobile-friendly website allows easy access and navigation to the content.
At this point, where customers have the power to make or break a brand, business owners need to maximize resources they can use to promote a better customer experience. Almost all brands today have established their online platforms, but an excellent customer experience takes more than just having a searchable website full of products and services.
As stated by Forbes Treasure Data, 74% of consumers are highly likely to buy according to experience alone. In another study made by Salesforce, 80% of consumers consider the experience from a company is as important as its products and services, and this has been proven so many times in the market.
There are several features of eCommerce design elements that can promote a less complex and smoother customer experience. Since businesses cannot provide customer service as they did before the pandemic, it’s pivotal now that they can still provide excellent service despite the virtual transactions.
Here are our takes on how e-commerce design elements can promote a better customer experience:
E-commerce Design Elements Make The Website User-friendly
Did you know that 76% of consumers prioritize websites that are easier to use than those with modern and robust visual features? Despite aesthetics being a trend to the youth now, people still prefer user-friendly sites. Focusing on graphic design is also a need but not a must, and sometimes there’s a tendency for brands to overdo it.
Think of it this way, for a restaurant owner, the customer’s “moment of truth” is when they approach the counter because what the customer will see or hear will determine if they want to try the food and service. It’s the same with websites, and it takes not even a second for users to create an opinion about the website. In those 50 milliseconds, it can determine whether or not they’ll want to stay on your page. What the user’s first impression will be can decide whether they will continue browsing your website or jump to another site.
Of course, as the brand owner, making the most of the customer’s experience should be your top-most priority, and this is where design elements can help you. Design elements can make your website a user-friendly page, providing everything the users will want to see and search for while keeping it simple. A great example will be product images. It’s critical to post products online without knowing how it looks, especially that customers cannot touch or feel the effects like how they did before the pandemic. Imagine browsing a page that offers products but does not provide images? It’s like buying a pair of shoes that you haven’t seen before.
Informative and Catchy Product Displays for Easy Navigation
It takes two to tango, and product images aren’t enough to give customers the best experience with your website. 94% of customers prefer easy access to content, which means they want easy access to complete information about a product. Design elements allow you to provide images and information that users can effortlessly search. This experience gives them the freedom to type any keyword and find the exact product without typing a specific word.
A website full of images and direct-to-the-point information can make it easier for the user to navigate through the displays, check the product’s information, compare and explore other options.
A study shows that age 25 to 34 Millennials were the most significant users of online shopping in the United States back in early 2020, and most of these young adults use mobile phones to browse through websites after websites. E-commerce design elements are not only user-friendly, but it’s also mobile-friendly. It allows the users to view the same features shown on your website on pc, making it easy to navigate around.
A website that can be easily accessed on any device can increase website traffic.
Customer Feedback and Reviews
The very reason why users go to your website is to look for products and services; however, knowing about the experiences of previous customers can bring more traffic to your site. Avid consumers are meticulous; they wouldn’t just buy a product because it’s marked as a “best-seller” on a website. They would want to dig further into why the product became a best-seller. Customer reviews and testimonials can not only help increase sales, but it gives the next customer an overview of what to expect with the product or service, and this could significantly affect their purchasing decision.
Responsive design is a design element that allows the user to configure their searches so that if they want to zoom a photo, the photo will be zoomed in for a better preview. This allows the customers to check the product thoroughly and adjust the settings according to how they prefer it for a better experience.
Overall, if you want to improve customer experience, you should not just stop by providing quality government-approved goods. 66% of customers expect companies to understand their needs and expectations. This proves that the transaction is also a crucial moment for a service provider, and customers would still prefer a brand that does not only sell quality products but also provide excellent customer service.
There are so many e-commerce design elements that help improve customer experience. Don’t limit the service you can offer by sticking to the bare minimum. Thorough research can help you know what design elements your website needs to increase traffic and ensure that customers will have a smooth experience during the entirety of their navigation.
Meredith Davis has a decade-worth of experience in digital marketing. She has worked with various companies as a marketing consultant to help promote and sell their products and services effectively.