Google Analytics is one of the most popular marketing tools in the world today. The best thing about this fantastic marketing tool is that it is free to use! If you have still not integrated your website to this excellent tool, then now is just the right time to do it.
Still not convinced? Let’s walk you through the powerful metrics that this tool provides its users. These metrics not only help shape up your marketing campaigns, but they are also useful in predicting sales outcomes, profitability, ROI’s, etc. So what are you waiting for? Dive in to find out about the most significant Google Analytics metrics!
What are Google Analytics Metrics?
A metric is a measuring unit that holds information about the performance of a specific aspect of your business and how that aspect has performed in a particular period. There are tons of aspects that you can use to measure your business’s performance.
Below are some examples of some Google metrics that you can find Google Analytics Dashboard. The metrics that we will be discussing in the next section will increase your chances to convert leads, generate more traffic, and boost your sales!
- Sessions: They are used to measure the traffic coming to your website.
- Users: This metric is used to measure the unique traffic that comes to your website.
- Page Views: The number of views on your website.
- Bounce rate: The percentage of sessions that have ended without any action.
- Average time on page: The average time a user spends on your website.
- Exit rate: The rate at which a visitor leaves your website from certain pages.
- Entrance: Measures the points through which the users enter your website, e.g. e-shop, homepage, blog post, etc.
- New sessions: The percentage of new sessions made on your website.
The insights on the dashboard can help you make a rough analysis, but they are not enough to help you make meaningful decisions and marketing strategies. You have to integrate these metrics into your marketing strategies to boost outcomes.
Google Metrics That Make a Difference
1. Source:
The source is probably one of the most important Google Analytics Measure and one that will make a difference to your marketing campaigns. Source refers to the source of your website traffic; it could be your social media pages, the email link that you have sent to your customers, referral links that you give to influencers or bloggers, or search engines. You can find the source button easily on the Google Analytics Dashboard; select Acquisitions followed by Overview to obtain an eagle’s eye view of all the sources on your website.
2. Users:
As we discussed above, users mean the unique visitors that are coming to your website within a certain time duration. You can view the “users” through the dashboard; however, there are ways to view it otherwise as well. All you need to do is go to Audience and then Overview. Each time a new user will come on your website Google Analytics will register it by assigning it a unique ID which is saved as cookies. However, returning customers are not assigned a new ID as their identification is already stored in the system. This will not be the case if the user is using a different browser. If you are more interested in unique visitors instead of returning customers, then this is the right metric for you.
3. Bounce Rate:
You have probably heard about the term bounce rate. A high bounce rate means that there are a large number of users that are leaving your website without taking any action. Google Analytics gives you the exact statistics on how many people are bouncing. It will help you understand what you need to do on your website to increase the interest of the user. You can view the bounce rate through the Audience tab and then the Overview tab.
4. New Sessions:
This metric measures the new visitors on your page during a specific time. Having a higher number of new sessions means that there is a large amount of new traffic that is coming to your website. Having a low number of new sessions means that most of the people who are visiting are repeat customers. It can help you identify the repeat customers and reach out to them by offering value to maintain the ratio of repeated visitors and customer loyalty.
5. Unique Page views:
Unique page views count only those people who are visiting your website for the first time. The unique page views don’t count those people who are visiting the website the second time. This helps you get a clear idea of how many new people are coming to your website and which pages are more popular. It would be best if you also were working harder on those pages and work on their link building, etc.
6. How to Improve your Metrics?
The metrics above will help you improve your site’s visibility and boost your sales, profits, and returns. The importance of these trends is that they help you identify things that are working and things that aren’t. You can you this information to replicate successful campaigns and replace the unsuccessful ones.
Marketers are also able to modify existing campaigns that are not working as well after looking at the metrics. There are several ways to enhance the visibility of the pages that are lacking views. You can do it through better graphics, improved content, keyword optimization, or building backlinks.
It all depends on the kind of campaign. If you are still unsure of how to start a digital business and strategize marketing campaigns, you can get in touch with digital marketing services provider to get professional help.
Takeaway Message
Google Analytics is a fantastic tool that has helped millions of businesses improve their marketing strategies and business structure. Moreover, due to the popularity of the tool, there is a lot of resource material available online through which you can learn to use the tool in no time. Google Analytics metrics will help you make more focused business decisions that will have a positive impact on your business.