Is your lead generation campaign going in the right direction? If yes, it is fine. Otherwise, you should follow Facebook lead generation techniques. Facebook is one such stage that is practically inseparable from social media. It is a lead generating tool that every marketer needs to include in their marketing endeavors.
In this article, we will talk about the best ways to boost your Facebook lead generation campaign. Let us get started.
Table of Contents
Choose your Facebook Audience Thoughtfully
Facebook has more than 2 billion daily users. Your lead generation campaign might not be successful if you don’t specify your target audiences. Targeted audiences will be able to see your posts in your Facebook Newsfeed, and sidebar. When it comes to customizing audiences, Facebook offers these alternatives:
Saved Audience: If you know your targeted audiences well, you can edit the settings, save them and use them and reuse them in campaigns. It lets you target the audiences based on demographics, activities, and interests. It shows up on the Facebook “Audiences” page.
Lookalike Audience: After creating a custom list of the target audiences, a lookalike audience helps you to target a group like the one you targeted before.
Add Qualifying Questions To Your Lead Forms
Adding questions to your lead forms can help you to get important information on your leads. It can be an excellent way to sort “ladies from woman.” GDPR rules mandate you to take customer’s consent before processing data. As such, you can ask them specific things or ask for more data from your consumers. If it’s the automobile industry, you can ask clients when they plan to purchase, whether they need a test drive. These are some of the inquiries they might be reluctant to answer if they showed up on the form all of a sudden.
Advertisers keep away from adding questions and pages to their lead forms to minimize the cost per lead. But, it’s a vague idea.
It Improves Quality: One of the best techniques to improve the Facebook lead generation campaign’s quality is to add context cards or qualifying questions even though it increases the cost per lead. It’s because if you apply the method correctly, it likely will improve the quality of incoming leads. At the point when appropriately utilized, doing this will expand the nature of approaching leads.
You may think that asking for additional information will deter individuals from signing in.
The plus point is that it will help you know people interested in your products and services. The sales team shouldn’t waste time cold calling people less likely to get converted into customers. One more reason behind this is that Facebook lead generation isn’t a similar game as the pay-by-click lead generation process.
Target Like-Minded Crowds: Like-Minded crowds are perhaps the most crucial aspect of Facebook lead generation ads that you can leverage. Streamlining your customers will make your ads more effective. It will lessen the cost per lead, possibly counterbalancing the increase in expenses from optimizations to improve lead generation. Quality leads don’t need to have much quality control. Simultaneously, quality control might help you nurturing a group of people of the highest quality. With the help of lookalike audiences, you can reach potential clients who are more likely to get converted to regular customers. You can get started with lookalike audiences based on your existing client base or a portion of high-quality leads.
Keep Your Database Updated: No one likes to invest pounds in fake leads or leads with invalid email ids. We realize that data profiling isn’t the most exciting part of digital marketing. Yet, it is an important segment of Facebook lead generation. The report states that 38% of the leads that enter your database are invalid or fake. You can manually go through leads and eliminate invalid leads or implement tools that will help you with validating cleansing your leads.
Generate Qualified Leads Through Your Facebook Ads
Facebook is a potential social media platform to promote your brand and obtain leads for your sales and marketing. The Facebook leads ad helps in customer acquisition and helps you boost your sales like never before. But for an amateur, generating leads through Facebook may seem a challenging task and here a many Lead Generation Companies comes to help you out! They are a pro at choosing the right campaign objective, budget, placements, and other influential factors that may affect your lead generation process. Doing it on your own may lead to mistakes and loopholes that would be tough to analyse.
Proven Ways Used By Facebook Lead Generation Company
Freebies and Giveaways: The word FREE is a strong Call to Action word, and distributing free gifts or free webinars to the audience help attract their attention towards your Facebook advertisement. You can then instantly ask them to fill up a form with the necessary details and help your brand generate a lead. This tactic is the most popular one and has been leveraged by Facebook Lead Generation Company to get sure-shot results. This free gift from your side serves as a gateway to further purchases.
Qualifying Questions: A survey or a quiz is the best way to know your audience’s opinion. A Facebook Lead Generation Company uses lead forms that ask relevant and qualifying questions to the targets so that you get filtered leads and specific references. These people are likely to convert and become your customers.
Attractive Video: No need to mention that a substantial amount of content consumption is through the form of visuals or videos. Your Facebook Lead Generation Company knows how to create an engaging video to deliver your message in the right way. The audience is attracted to your video content and is encouraged to click on the CTA button to submit their details.
SMS Integration: SMS has a readability count of 99% as compared to emails. So if you want your marketing material to reach the target audience, you cannot ignore the power of SMS. To take you nearer to your goals, your Facebook Lead Generation Company does not leave any leakage in the marketing or lead generation strategies. SMS service is considered a potential set of tools to engage with your leads. Lead generation call centers can provide genuine leads.
Run Contests and Give-away
Everyone loves gifts and so do your target audiences. You can organize content and giveaways to boost your Facebook lead generation program and improve brand awareness. There are numerous ways by which you can be coordinate these challenges and giveaways. You can request that your clients install your app and get free examples of your item.
Harness the Power of Videos
Videos are a powerful tool to boost your Facebook lead generation campaign. You can use Video promotions to draw in your clients and make them purchase, or possibly consider your item/administration. Adobe states that clients that watch demo videos are more likely to purchase a product or service than non-watchers.
There are several ways by which you can leverage the power of video promotions:
- You can create a video demonstrating how your product looks like, invite individuals to a forth-coming online webinar or imbibe positive notions around your offerings.
- If you own an e-commerce business, you can retarget your clients with dynamic ads. Dynamic ads are a way to boost your Facebook lead generation campaign. It is a target user at all stages of a sales process. These ads feature the products either in a single image format or a carousel format. It helps to promote your products effortlessly.
If you are looking forward to getting a list of well-qualified leads for your business, time to talk to the experts!
Alicia Johnson is an outreach consultant for multiple technologies industries. With expertise in corporate communications and practical knowledge about different technologies, she has spent the past 7 years working in the technologies industry and she loves to share her experience with readers.