Ecommerce Conversion: 7 Content Strategies for Your Product Pages

Product pages are crucial to any ecommerce website. That’s because it is the closest thing that a customer can get with seeing your products up close and personal.

This is the part where you can convince them to buy your products. As such, you have to be strategic with how you structure your product page.

You should also consider how you can attract the right people to your product page. Hence, content marketing can play a role in promoting your product.

Make sure that you apply these strategies if you want to boost your ecommerce sales:

1. Upload a feature image

Your product’s featured image is the first thing that customers notice when shopping online. Therefore, your priority would be to ensure that your featured images are as clear and high-quality as possible.

The first image should show your product clearly and as a whole and not look pixelated.

You should have as many images of the product as possible. Allowing customers to zoom in is also a good idea, and do not forget to take photos of the product from multiple angles. You should also make sure that your products are attractive but not inaccurate. That way, you reduce returns from customers.

2. Add product videos

Aside from product images, product videos are also an excellent addition to your product pages.

People know that photos are easily tweaked and changed, so having a video of the product and how it works might give them a better idea of how it behaves. It’s the closest they’re going to get to the product without buying it, after all.

Make sure that your product videos are well-lit and clear. It should also have proper pacing. That way, it’s not too fast, and every move and motion is evident, especially when your product requires a setup that people would need to reference.

3. Leverage customer reviews

An essential part of good product pages, aside from information about the product, would be the customer reviews. Customer reviews are powerful if you want to boost your e-commerce conversions on your product pages.

Customer reviews can compel potential customers to purchase a product. Any savvy consumer knows to do a bit more research into the product they want to buy, and the first thing they’ll look for is customer reviews.

Aside from that, customer reviews can help boost your SEO. More so, when you let them upload images or videos they bought in the review section. That’s because it allows you to incorporate long-tail keywords through user-generated content.

4. Make use of content marketing

Content marketing is integral to your business because of a variety of reasons. It helps you drive more organic traffic to your ecommerce website and gets more eyes on your store.

However, you need to ensure that you do not create content to say that you have content on your ecommerce website. It needs to be as personalized to your customers as possible for it to be effective.

Instead of assuming that the content you create benefits everyone, it is best to identify your target market. That way, you can also determine what kind of content to produce and how you can bring them to your product page.

After all, not everyone who visits your online store is ready to buy from you.

5. Optimize product name and description

SEO should be an innate part of your content strategy.

There are plenty of opportunities where your content strategy can inject more SEO strategies as well. One such place would be the title and description of the product on the product page. Another would be the SEO title of the product page as well as the meta description.

You want to ensure that your product description contains all the relevant information about the product. Think size, color, and instructions on usage.

However, it would be best if you incorporate the correct keywords most applicable to your products. That way, it becomes easier to find them on search engine results.

6. Use comparison charts

An underrated piece of content that you might want to have for your product pages would be comparison charts.

Say you have several different iterations of a product. Instead of having your customers flip back and forth between other product pages to compare, why not have a comparison chart in the product pages instead?

You can add all the critical features and specs between the products so that customers don’t have to go back and forth. They can stay on the product page they initially found and compare specs there.

You might also use this as an opportunity to refer them to the product that might be best for their needs.

7. Include a product FAQ

Your product description should describe as adequately as possible the product that you are selling. However, the product information may not be enough. Customers might have specific questions that do not necessarily fit the product description.

That’s why you should also add a product Frequently Asked Questions (FAQs) to your product page.

If you see a pattern and a common question that customers ask about a specific product, include it in the FAQs. As much as possible, do not include any jargon, acronyms, or anything too complicated when answering FAQs. That way, the answers are as clear and understandable to everyone as possible.

Conclusion

The tactics listed above can help you improve your product pages. This includes showcasing the benefits that your product can give and leveraging customer reviews. Doing so can help boost your ecommerce sales.

Meanwhile, you can always hire an e-commerce web designer such as AirDesigns.us if you don’t consider yourself tech-savvy.

AirDesigns.us is the only web design company that promises their customers to get their money back if they are not happy with the work they’ve done for them or the project goes beyond the deadline. So, this is recommended if you are looking for a cost-effective web design solution.

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