Amazon display ads are a type of PPC ad targeting shoppers’ interest alongside other complementary products, even from competitors.
The way that amazon display ads target customers is quite different from the others. The advertisers use specific products or shopper interests as the basis to target their ads. As it appears just under “Add to cart,” amazon display ads can increase the value of the cart during checkout and can as well increase your revenues from piggybacking the purchases made from your competitors.
It is quite easy to start this PPC campaign with amazon marketing services. All you need to do is choose the option for ‘Product Display,’ determine your targeting, budget, and some other parameters, and that’s all.
If you are not already using amazon display ads to grow your business, you’ve been missing out on the chance to boost your business sales while beating your competition out of the market. Apart from boosting your sales, it also drives traffic and increases your business awareness. It’s quite everything.
While it is easy to set up the amazon display ads, you must understand how it works if you are looking to make the most of it.
The first thing that you need to know is the types of targeting you’re able to do with this PPC. According to dissertation writing services, there are two of these.
1. Interest Targeting
The option of interest targeting allows the advertiser to target their ads towards potential customers or clients depending on their shopping habits. This introduces the business to quite a broad audience. By choosing particular categories for them to appear, your product will continuously be in the faces of people that might not have seen it or known about it otherwise.
This targeting type is the most appropriate for items with a niche or specific market on this platform. If anything, at least, your brand’s name and logo will be in the amazon users’ minds. Also, your ads will be on the product listing for whatever categories that you choose for it. Because these users have shown an interest in your product’s category, they are more likely to buy your product. The purchase might not be something that they do immediately, but when they see it and click on the product display ad, your product is already on their mind from that point. They are already aware of your brand and product and will likely search for it in the future. It is better for you if you are able to do more to get an increased brand awareness within your chosen category.
2. Product Targeting
Rather than target interest and categories, you also have the option to create one ad which will appear on some select product pages. This is, without a doubt, one of the best ways of using amazon display ads. There are two ways that this can help you.
- Firstly, you can decide if you want to target products that are related to your product. For instance, if you are advertising some bath towels, your ad for the towel can be targeted so that it is displayed after a customer buys some of your soap dishes. This makes the buyer more aware of the product’s availability, which they might even need or like. With this, you are increasing the likelihood of them adding more products to the cart.
- Secondly, you can as well decide to target products that are related to your competitors’ products. To do this, you have to select UPCs, ASINs, or keywords. This will make your display ads to show just under “Add to Cart.” This could make the customer go through the listings and, in the end, might add your product into the cart with the products they were buying or instead of it. So, this means that you’re stealing your competition’s customers or you are piggybacking off the purchases that their customers make.
One sure thing is that this is a sure means for you to increase your brand awareness, leading to more sales.
How to Use Amazon Display Ads
Now you know how essential amazon displays is and how much it can help your business. The next thing is to learn how to use it. In learning the use of amazon display ads, some of the things that you will need to learn are:
- Products to target
- Product to advertise
- Interest targeting
- Making the most of the ad copy
But for this article, we will talk about just one of these.
Product to Target
When it comes to product targeting, you can use it mostly to target complementary products or competing products.
When you are trying to decide the product you’re going to target, you are likely going after your competition’s best product. However, it is even more critical that you consider your strengths first. It would help if you did not try to advertise your product within or among a listing that it does not stand a chance of competing against. This means that it will not be able to win over a sale.
You have to make sure that your amazon display ads match the products in which it can beat up or at least stack up to it. If you don’t do it this way, then you will only be wasting your effort, time, and money. You shouldn’t forget that the goal isn’t just to boost your sales but also to create more awareness for your product offerings and, ultimately, your brand. The higher the products you target, the higher the number of times your ad will appear. The good thing is, there’s no limit to the amount of product which you can target. This should allow you to cast your net wider.
Amazon display ads are rising fast but are a powerful tool for brand marketing. They work best when they are used together with Amazon Marketing Services Campaigns. These ads don’t often get the same click rate as other marketing types because they only appear on specific pages. However, they make up for this in their specificity. It helps to narrow your audience down to those who are willing to shop in your category or buy products related to yours. So, you will be only reaching out to people with a genuine interest in your product. This makes it easy for you to get the recognition, increase your sales, and put your heads and shoulders above your competition.
Emma Coffinet is a content creator for websites, blogs, articles, white papers, and social media platforms. She is keen on capturing the attention of a target audience. She keeps herself well-read with the changing trends of the web world. Emma loves to pen down her knowledge in an engaging and simplified way. She also enjoys leading, motivating and being part of a productive team; equally comfortable working on her own initiative.
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