Have you heard the story of Jack and the Beanstalk? The fairy tale revolves around three magic beans that are given to a little boy by a magician. Jack’s angry mother throws the three magic beans out of the window. Overnight, the beans grow into a huge beanstalk which Jack then climbs to reach a kingdom up in the sky. Jack cashes in huge fortune from there.
For e-commerce businesses, SEO (search engine optimization) is like the beanstalk, which will make your company a fortune, too!
With the integration of SEO in your marketing strategies, you are all set to attract quality traffic to your website without having to pay directly for it. Of course, there will be other costs, such as hiring the best professionals and experts, such as getting the best services of link building from Globex Outreach.
Read below to find more about it:
Why Do E-Commerce Businesses Need SEO?
It doesn’t matter whether your company is small or big. You need SEO to maximize profitability. It wouldn’t be wrong to state that your e-commerce website without SEO is as if you are leaving plenty of cash on the table.
Don’t believe us? Just log on to your analytics tool and analyze where most of your website traffic, sales, and conversions are coming from. The definite answer is more likely to stand with organic search as the top revenue source.
For many online businesses, Google is the main source for driving organic profit-producing traffic. And if it’s not working for your e-commerce business, it means that you are making some huge mistakes somewhere.
By 2021, technology has reached further heights to revolutionize the way consumers interact with businesses and purchase products. Search engines, like Google and Bing, play a crucial role in decision-making as above 80% of potential buyers use search engines to purchase products and services.
That said, ignoring SEO can put you at the dire risk of reduced visibility and brand awareness. With a poor online presence, fewer customers know about your brand, meaning that you are selling less and your sales are going down. Simultaneously, you are also allowing your competitors to outwork you and grow stronger in your market niche.
To understand what SEO can do for your e-commerce business, you will have to look at things from a different perspective. Instead of settling and being satisfied with mediocre ranking on search results, such as Google, you need to grasp the fact that your growth potential is enormous. You can expand your sales and revenue tremendously by improving further with SEO.
All you need to do is to implement a superior SEO strategy and never miss out on a chance of growth.
SEO is Cost-Effective to Expand Your Bottom Line
Successful e-commerce businesses focus their resources and time on activities vital for meeting their business goals while cutting down on areas with less potential of effect. When your marketing strategy’s basics comprise authentic analysis of your market, competition, and situation, your plan is directed towards your strengths and resources, making your efforts worthy and cost-effective.
Typically, in highly competitive niches, paying for boosting website traffic and implementing the right marketing strategies can cost a load of money. One might also be forced to buy banner ads and indulge in other marketing and sales-boosting tactics.
Of course, there is nothing wrong with buying ads, but suppose your financial situation is a bit tight. What would be the best option? The right answer is SEO. By making SEO a vital part of your e-commerce business, you can keep the flow of sales and profits continuity.
If you know how you can get free organic quality traffic from SEO, you would never pay for search traffic again. When we refer to the term “free,” we mean no costs per click, conversion, and impression. That said, the popularity of SEO should come off as no surprise.
Successful e-commerce businesses have prioritized SEO strategies to optimize their websites for search engines, such as Google. Remarkable, the e-commerce companies can do so with relatively limited resources and small budgets.
By following simple SEO practices, e-commerce businesses can go a long way. They integrate SEO efforts with their marketing strategies while linking them with essential online activities, such as social media marketing and online content marketing.
The integration of SEO with other marketing strategies exhibits dual benefits:
- It adds to the marketing strategies’ efficacy while boosting website traffic through a boost in organic search visibility.
- It is time-saving and cost-effective as it reduces the e-commerce business’s cost per conversion. Thus, the integration of SEO with marketing strategies is a sure way to achieve massive goals by spending less.
The Benefits & Effects of SEO Are Long-Lasting – Making it an Excellent Investment
Your e-commerce business can get targeted, measurable, long-lasting, and cost-effective results with search engine optimization. No one can pull the plug on search engine optimization, which means that you can’t think of it in terms of having a shelf life of a couple of weeks or months.
In e-commerce, the drawback with a paid advertisement is that your traffic decreases or drops the minute abruptly you stop paying. The benefit of SEO is that it simply keeps going, generating organic traffic day and night.
A well-integrated and solid SEO plan is there to stay for the long-term. Unlike many other marketing techniques that you have to start and launch with a clean slate each year, SEO keeps getting bigger and stronger with each passing year.
SEO allows you to keep layering upon what you did the previous years while you continue to grow until you dominate your niche. You can keep renewing and altering your website content to generate more traffic while keeping your target audience posted about your products and services.
In some cases of e-commerce businesses, you can take breaks while focusing on other aspects that need to be addressed for weeks and even months. Whenever you return, you will find your SEO strategies just as effective as before.
With SEO, you won’t have to fret over a drop in the stream of sales and potential buyers/ consumers, which is typical with paid advertisement, which drops everything the moment you put the brakes on. That said, suppose you are out of cash and have to momentarily pause your ads; with SEO and organic search results, you would still be visible to your audience and have brand visibility which is mandatory for e-commerce businesses.
SEO – No Longer an Option in 2021 For E-Commerce Sites: it is Mandatory!
By 2021, Google has become deeply embedded more than ever with the day-to-day tasks of consumers. Resultantly, SEO has become critical to e-commerce sites and businesses’ economic results more than ever before. However, many e-commerce businesses still don’t see the absence of SEO as a great problem due to which SEO doesn’t get the attention that it really deserves, especially in the face of the ongoing pandemic where the ways and methods of selling and buying have completely changed.
By ignoring SEO and relying on traditional marketing strategies in today’s digital era, e-commerce businesses are doing nothing other than stunting their own growth. Instead of enabling their e-commerce business to reach the next level and stand out from their competitors with SEO experts’ professional help, some e-commerce businesses are actually committing the blunder of leaving their money on the table.
By ignoring SEO and not integrating search engine optimization in their marketing strategies, e-commerce businesses are planning without correct and authentic data analytics. They might also indulge in a few SEO activities, half-heartedly, coupled with a vague marketing plan and strategy to guide them through the exclusive e-commerce marketing process.
That said, as an e-commerce business owner in 2021, you shouldn’t be making similar mistakes and falling into the same trap and resultantly losing your throne to your competitors. SEO generates the potential to increase your ecommerce business’s sales and revenues, thus ensuring that you stand out from your competitors and become your respective niche leader.
What’s The Bottom Line?
With so many options to get traffic to your e-commerce sites, such as social media and paid ads, you will find SEO the best way to get organic traffic to your site, which is reliable, free, and quite easy to get compared to the other options.
Believe it or not, but a simple, well-planned SEO campaign can generate hundreds of extra sales for your e-commerce business. And the best part is that you won’t have to wait for years to achieve a boost in sales and revenue either. Suppose you don’t have time or feel overwhelmed dealing with all the stuff related to SEO. In that case, you can simply reach out to SEO professionals and get the required boost that your e-commerce business deserves so that you can stand out from your competitors and rank higher in the internet search results.
The bottom line is that by integrating SEO in your marketing strategies, you are all set to make it to the top of the search engine results. An investment in SEO will pay off in a very short time, while its boosting effects will last for many years to come.
Kashif Raza, the Lead Content Writer at Globex Outreach, headquartered in New York City, New York (www.globexoutreach.com), and primarily responsible for content writing services, reveals SEO and other proven content strategies that can help clients better connect with their target audiences, while also building much stronger relationships.