Generating leads is one of the most important and the core of any successful business. It is the crucial task of the sales and marketing team to generate interest among prospective customers to be converted to sales. A company needs maximum needs in their sales funnel and this “maximum” has no limit. Hence, the pressure is always on for the marketing team to lag behind marketing strategy innovation. Hence, businesses prefer hiring lead generation companies to ensure the leads keep coming. Hiring a third-party lead-generating firm can help boost sales and productivity and bring results via various methods like telemarketing lead generation, Coregistration lead generation, and digital marketing to generate traffic and then convert them to leads.
Here are three reasons to partner with a professional lead generation firm:
Access to a specialized team: There are in-house marketing employees who are best in their respective fields. There are copy editors, subject matter experts, communication analysts, graphic designers, branding masters, social media strategists, and so much more.
Experienced lead generation companies will give access to its specialized way of doing work and an expert team that will collaborate with your in-house marketing team. They also help add lots of layers to your marketing program that are hard to achieve by the internal team without any external support from experts.
Results-driven approach: The positive thing about teaming up with third-party lead generation agencies is that they are not swamped with your company’s daily activities. Their main objective is to bring results for your business by driving new leads. They leverage multichannel and multilingual methods to bring qualified leads to you. On the other hand, you can pay attention to core marketing objectives, initiatives, priorities and make strategies to convert those leads to sales with ease.
Get rid of cold calling: Only two percent of cold calls are converted to appointments. Moreover, with the enforcement of GDPR law, cold calling has become a thing of the past. While your lead generation partner will use telemarketing lead generation techniques, you can focus on core competencies. Instead, they can utilize that time delivering their sales pitch or interacting with their qualified leads that come ready-made. You only tempt, persuade and convince them to purchase from you.
Nevertheless, outsourcing lead generation always comes with cost-effectiveness, a concrete action plan, and sales strategy that will help the business as a whole.
Why should you choose Digital Marketing Lead Generation?
Now you have an opportunity to compete and draw your share of targeted traffic. All thanks to digital marketing. Here are some apparent benefits of relying on digital marketing for lead generation:
Targeted interaction and true engagement: Whether it is government bodies or private organizations, the magic of online marketing is everywhere. People have understood how using the right message on the right platform and with the right “hashtag” can reach millions in a fraction of minutes. However, as uncountable companies use digital marketing to acquire customers, the competitions are tough. It becomes challenging to convert unless you leverage a few technical tools and methods such as Search engine optimization, geo-targeting, Google Adwords, Adsense, traffic analyzing, and even a little bit of coding.
Comprehensive tools to keep track of every activity: Startups, promoting products and services online, analyze the success of the campaign by measuring the conversion rate from the traffic received. Conversion Optimization, social media marketing, content marketing and branding are top priorities for Digital Marketers. There are many tools available in the market. You can easily track metrics such as when to post to get maximum engagement, the reach of hashtag keywords on Twitter and Instagram, competitors analysis, discover relevant keywords, recognize industry influencers, determine the source of website traffic is coming, etc. Thus, everything is under your control.
Cost – Digital marketing wins when compared to traditional marketing: Even expert traditional marketers confess that traditional marketing techniques for converting leads can never compete with the internet’s capability to reach out to thousands with just one post. However, traditional media like print and TV supports your digital effort greatly, for example, Spotify music app ad on TV.
If you have a Facebook profile, a website and a few more social media accounts, you are good to go! You can run campaigns, pause them whenever you wish, edit the message and boost ads with whatever monthly or yearly budget you set. The more your budget, the more audience reach you will get.
It’s advisable to get support from experts for digital marketing lead generation.
What is co-reg lead generation?
Co-registration or Coreg lead generation is a rarely used technique for generating highly targeted and highly qualified leads that work on a pay-per-lead model. Coreg Leads are acquired by showcasing the company’s offer to consumers who have enrolled for online content, test-and-win panel, or completing a survey to view content. CoReg campaigns are a very effective way to generate low-cost leads in bulk for your business. CoReg leads are easy to generate by companies with large call center processes capable of generating high volumes of leads at minimum expenses.
CRM integrated support: Premium CoReg advertising platforms give you the option to integrate with your company’s CRM or marketing automation software. There are tech support staffs and IT teams to handle the integration process from scratch, ensuring that all leads generated enter your sales database directly with no need for manual input.
The advantage of getting the leads dynamically instantaneously is that your sales department can contact each lead right away. This leads to more than average successful contact and conversions.
Performance-centric campaigns: CoReg lead generation campaigns can entirely be on a performance basis. Digital Co-Registration campaigns offer a less costly and higher volume substitute than other lead generation techniques, enabling you to perk up your ROI and decrease your CPA.
How to make an impactful lead generation strategy in the post-COVID era?
Rigorous data extraction and validation: Data extraction needs to be performed continuously and thoroughly. Data extracted by software or purchased needs to be appended for filling out blanks and correcting invalid details. Your lead generation campaigns will only be effective if there is a reduced bounce rate, be it for telemarketing lead generation campaigns or email. Hire lead generation services to get quality data extracted manually and appended for better scopes of conversion.
By retargeting your prospect: It is time to re-examine your market segmentation. You have to keep in mind your segments’ pain points, needs, and demands regarding today’s dynamics. You have to develop a unique and relevant solution to their problems to increase your chances of lead generation.
While the crisis prevails, one easy way to get quality leads is by outsourcing to lead generation companies. When you find it difficult to reach sales targets because of the suspension of face-to-face meetings and in-person conferences, seeking help from professional lead generation companies will be helpful.
Alicia Johnson is an outreach consultant for multiple technologies industries. With expertise in corporate communications and practical knowledge about different technologies, she has spent the past 7 years working in the technologies industry and she loves to share her experience with readers.