Marketing is ever-changing. And, as business-oriented people, we need to restructure our thinking. Most of us tend to believe that marketing starts with a new idea or innovation.
But, this is not the case. Essentially, marketing begins with the customer. Customers are the ones who determine your business’ long-term success.
Digital marketing is one excellent way of marketing. It encompasses all marketing activities that use electronic devices or the internet. This is where businesses use digital channels like social media and websites. It helps businesses connect to new customers and retain the old ones.
Take the example of mobile marketing. This is an innovative way of monitoring the market. It focuses mainly on market data, attainable through using smart devices like smartphones and tablets.
So, apps like android marketing apps can help you with your mobile marketing activities. These apps can inform you about the current market statistics.
It can also benefit users with business news and financial information. Most importantly, you easily attain the data with only a few clicks on the marketing app.
Some marketing experts deem digital marketing as an entirely new activity. They believe that digital marketing strategy is entirely different from traditional marketing.
However, this isn’t the case. Digital marketing is only an upgrade of traditional marketing. The upgrade comes through the marketing channel.
Usually, digital marketing gives you a higher level of customer engagement and interaction. It helps to know that many people are now embracing digital platforms like Youtube.
In this case, your brand can build better and long-lasting customer relationships by interacting with clients via webinars, videos, and live chats.
Now, let’s look at some facts concerning digital marketing. You’ll discover a lot of insightful information that perhaps you never knew about.
Here we go.
What are the Common Digital Marketing Misconceptions?
Digital marketing misconceptions often turn down this valuable marketing tool. This form of marketing is now a necessity for businesses to sell their products and services online.
But, the fallacies surrounding it often hold back business owners. And, they fail to maximize the online potential in engaging customers and maximizing returns.
Some of these digital marketing misconceptions that people believed to be true have been reexamined and found unjustifiable. They include:
- It’s only the big businesses that can successfully make use of digital marketing
- Digital marketing can only become successful with massive website traffic
- Website design is enough for digital marketing
- Digital marketing is a complex and technical aspect
- Digital marketing is not part of a company’s business strategy
- It’s not beneficial to optimize websites for mobile devices
- Search Engine Optimization (SEO) is an unworkable concept
- Online customer dissatisfaction is harmful to your business
Now, let’s look at the things you should know about digital marketing. We explore these facts in the hope that entrepreneurs will be enlightened. And in return, you shall maximize the digital channels to make your products, brands, and services stand out on these online platforms.
What You Should Know About Digital Marketing
66% of marketers take digital marketing as one of the best channels to succeed. Indeed, it’s true. Essentially, this form of marketing entails innovative techniques of approaching customers. It calls for new ways of understanding consumers’ behavior.
In short, successful digital marketing needs a very strategic effort. As a marketer, you must ensure that you’re always a step ahead. This means:
- Envisioning what consumers are thinking
- Seeking to understand what motivates customer interactions
- Finding out what leads to conversions.
In the digital world, the key to this intelligence is real-time data. Thus, marketers need to use advanced analytics tools for their digital marketing strategies.
Digital Marketing Specialists Have the Marketing Skills You Need to Succeed
Digital marketing specialists are essential to your business now more than ever. They have extensive knowledge of the overall digital experience. They use practical skills to implement marketing techniques effectively.
These specialists can also offer the guidance you need to succeed in the digital world. Most of them have a broad understanding of high-quality content and its affiliation to conversions.
It’s no wonder the likes of Joy Technologies have devoted themselves to helping users get the most out of their digital experience. They focus on publishing comprehensive tech-driven content.
Such content gives users all the latest technological tools, information, news reviews, and apps. This is necessary to benefit from the Android operating system entirely.
Such an effective digital marketing agency also helps brands boost their search ranks through high-quality organic backlinks. They can help you increase your online footprint and grow to the next level through:
- Effective blogger outreach
- Guest posting services
Other relevant skills you can benefit from digital marketing specialists include:
- End-to-end SEO management: The professionals have a deep knowledge of search engine optimization, with clear evidence of SEO successes on various brand websites.
- An excellent overview of social media platforms: The digital marketing specialists know how successful brands leverage social media to their advantage.
- A widespread understanding of Google Analytics tools: The professionals can monitor and report on web traffic.
SEO is Critical in Actualizing Your Digital Marketing Vision
Every marketer needs digital transformation to actualize their marketing vision. And, knowledge of SEO is an essential skill set. As a marketing professional, you must understand how to:
- Optimize your web content
- Use Google AdWords to enhance pay-per-click ad campaigns.
When you don’t make use of pay-per-click advertising, you may lose on profits. And, it may take you years to boost your content on Google’s search results.
A digital marketing agency runs marketing campaigns for clients. They ensure that, when you run ads, you benefit from Pay-Per-Click (PPC) options. That way, you can earn money with every click.
Getting links from the high authority content pages matters the most. Moreso, the links must be relevant to your content. Sometimes, SEOs tend to focus on the quantity of links over quality. But, getting one relevant inbound link from a higher authority site matters the most.
It can be more effective than obtaining ten irrelevant links from the lower authority sources.
Also, try to obtain links from sites that are in your industry. This is necessary to make your website appear more relevant within your industry. So, ensure you get links from blog posts and other sources related to your subject matter.
It also helps to know that an inbound link comes from a third-party website and points to your site. They’re also known as backlinks. To be taken as a backlink for search engines like Google, a link needs to be clickable.
The two main parts of the inbound link are:
- The link pointing back to your web page or site
- The anchor text containing the link
Take note that inbound links are different from internal links. Internal links are used within your website. They link to other pages or content found on the same website.
Inbound marketing is an excellent way to save money used in branding your company. Whenever you offer value for your target audience upfront, you won’t have to use extra time and resources in cold calling and emailing. Additionally, your leads will be more valuable.
Inbound link building will benefit you in the following ways:
Guest posts on websites that don’t match your content won’t help. When you get inbound links from credible websites, you benefit from brand building.
This is where you attain transferred credibility, trust, and authority. Your brand is believed to be stronger because an authoritative website links back to you.
If high authoritative sites are linking back to your site, you have the opportunity to boost business relationships with them. This is based on mutual benefit. It works even better when the backlink comes from a website that’s in the same niche as yours.
Improved SEO and better rankings
Websites that obtain a high number of relevant inbound links will most likely rank higher. Each inbound link increases your website’s authority. And, as a result, other websites will consider you authoritative on specific topics.
Increased referral traffic
Whenever people click on a backlink posted on your website, your site benefits from referral traffic. The referral traffic on your site will be higher if the referring website receives greater traffic volume.
What Revolves Around High-Quality Content Marketing
Presently, a lot of marketers are focusing on content marketing to reach potential customers. They publish their content on a website and promote it through SEO, social media, or email marketing.
The challenge that the digital marketing platform presents is to capture and use data effectively. There’s a need for a marketing approach based on a detailed understanding of consumer behavior.
As a company, you have to analyze the new patterns of consumer behavior. For example, you can use website heatmaps to discover more about your customers’ journey.
A website heatmap is a graphic representation of how visitors interact with your website’s elements. It shows you which sections of your site get more clicks and capture most of your visitor’s attention.
Do you know that 93% of online interactions start with search engines? This indicates how essential it is to set up a proper SEO. It helps boost your ranking on Google search. Presently, ranking yourself high on search engines is one of the best forms of advertising.
From the same statistics, 72% of online marketers say that high-quality content is the most compelling part of SEO digital marketing. Successful content marketing is not just about posting things. You must think about the quality of the content you intend to post.
The higher the content’s quality, the more relevant it’ll be to your audience. And, the most beautiful part is that you’ll build more trust with your potential customers.
Today, digital marketing is a critical entrepreneurial skill. Without the knowledge and implementation of digital marketing, entrepreneurs may not scale the heights of new ventures. It’s no wonder in the past five years, the demand for digital marketing professionals has increased by 38%.
One advantage of digital marketing services is that you can benefit from them remotely. This is a cost-effective digital marketing solution for corporations looking to benefit from freelance professionals globally.
Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.