Developing marketing strategies for technology firms is always interesting. We say this because, in the world of tech, there are many ways to grow your business.
The right strategies will help you make your place in an ever-evolving industry. It’ll also help you keep customers in the long run.
Let’s explore some of the best marketing strategies for technology firms today.
1. Use a Marketing Agency
As a technology firm, it’s difficult to imagine you have a lot of time planning a promotional campaign. Technology firms have to focus on other aspects of their routine operations.
In such a scenario, it’s easy to see why hiring a marketing agency will help. These agencies are ideal if you’re wondering how to grow your business with marketing.
Marketing and branding agencies help technology firms execute their sales vision. They do this by using the right channels to promote your brand.
Such agencies sometimes focus on specific areas of technology marketing. For instance, some branding agencies focus on marketing for startup technology companies. Opting for a company with such specializations can help you.
These agencies have the expertise to cater to your specific marketing goals. A marketing firm can help you identify your target audience and generate leads. In doing so, it allows you to win new business.
The areas these agencies deal with are not always niche specializations. Sometimes, they’re geographic areas too. Choosing a branding agency in your state will add depth to your marketing campaign.
Agencies in certain geographic areas have expert knowledge of target audiences residing there. So, they can develop marketing strategies that will appeal to your target audience.
Several major cities across the world have marketing agencies. These agencies cater to technology companies operating in their state. From marketing firms in New York to branding agencies in Vancouver, there are options.
An advantage of a local marketing firm is it helps you build relationships with vendors. These firms give you access to their contacts. Using these contacts will help you establish your presence in the market.
Also, marketing companies in your state will give you personal attention. Receiving such attention will help you build a strong advertising campaign.
2. Consider PPC Advertising
PPC (Pay-Per-Click) advertising is among the most popular ways to endorse brands today. Everything from apparel companies to technology conglomerates uses PPC techniques.
PPC marketing techniques can drive traffic to your site. In this way, these techniques can improve your CTR (Click-Through-Rate). This rate improves because PPC advertising involves targeting.
Google’s Ad tools help you target users based on their preferences. Google determines these preferences based on a user’s past web activity. So, your ads will only be visible to users interested in your services.
Such targeting helps you save money and maximize your revenue in the long run. After ascertaining user preferences, Google displays your ads across several linked platforms.
For instance, users interested in tech will likely see your ads on Instagram and Facebook too. The key to PPC advertising is using the right keywords and phrases.
If you don’t have an in-house marketing department, you may not be able to learn these words and phrases. In that case, you have two options.
One, you use Google Ads Keyword Planner. This planner gives you a list of keywords and phrases. It also tells you how much competition you’ll face for each word or phrase. But, this tool isn’t free.
You can only access it if you’re paying for a Google Ads account. Also, a major disadvantage with the keyword planner is it doesn’t give you SEO metrics.
It would be better to hire a PPC specialist to choose keywords for your marketing campaign. These experts know how to analyze SEO metrics. They can also give you more keyword suggestions based on their research.
Also, if you use the Keyword Planner by yourself, you might use the wrong keywords. There’s a difference between keyword difficulty and keyword competition. You can trust an expert to understand this difference.
3. Use Social Media Channels
Using social media channels to promote business is not uncommon. You can use these channels or mediums to create brand awareness. With billions of active social media users, this is a pretty solid strategy.
The average conversion rate across all industries in 2021 was 2.35%. In 2020, Google Ads enjoyed an average conversion rate of 3.75% 2020.
Social media had an average conversion rate of 0.71%. So, as you can see, using Google Ads will give you a higher conversion rate than a social media page.
Google features display ads on social media channels too. Using Google Ads alongside a social media channel can help you generate leads.
Social media channels like Instagram offer you two advertising options. One is PPC advertising, which you’ll have to pay for.
Two, creating a social media page, which is free. Instagram and Facebook allow you to optimize your ad campaigns using keywords.
These platforms also offer you tools to analyze your ad performance, as Google does. So, you can create a PPC campaign from scratch on these platforms.
There are also guidance materials available on these sites. These materials are about how to grow your business online using social media.
4. Focus on Content Marketing
Content marketing is an important marketing strategy across all major industries. Using content marketing will help you answer queries from your audiences.
Audiences may learn to trust a brand when they learn more about its products and services. Your target audience can discover the specialty of your company with content marketing.
Content marketing relates to your blog, website, and social media channels. You can use these platforms to create meaningful content for users.
Meaningful content will allow you to educate your audience about your technology company. If your information isn’t valuable, your customers won’t convert clicks to sales.
You can use videos, articles, and blog posts to engage viewers. Engaging viewers like this will help establish your brand authority and image.
But, you have to remember that these are, after all, promotional materials. It wouldn’t make your content too technical.
Instead, you could focus on the design and marketing aspects of your content. For instance, a promotional video can be interesting without being too sales-y.
Tech companies often feature blog posts on their sites to keep users interested. Educating users in this way might win you their loyalty too.
Creating a marketing strategy on a tight budget can be challenging. Technology start-ups may feel the pinch hiring PPC experts and top-notch branding agencies.
But, there are affordable options available too. What matters is staying focused on your brand values while promoting your company. With this in mind, you’ll make the most out of strong marketing strategies.