Social networking has changed how the world operates. This change means in terms of business and normal human communications. Networking, while on one hand has made communication countries apart easier and instant; on the other hand, it has revolutionized the branding and marketing games of the business industry.
Social media offers many tools and resources that offer smart and game-changing solutions that have modernized the way we communicate, strategize, and operate businesses. The network work best for various industries including the tech companies.
Following are a few ways that the tech companies can benefit from social media networks:
1. Recognition and awareness
It is impossible today to create brand recognition without social media sites. Tech companies require more awareness since that’s how they can best showcase their products and skills. These sites help in popularizing your brand name, create a loyal customer base, and provide the right kind of exposure.
Many business-oriented social media networking sites like Facebook, Linkedin, Instagram, Twitter, etc help out many companies, especially the start-up to scope out the competition and industry. While using twitter you can use the character counter to keep an eye on the tweet limit. A check and balance helps you in keep the competition high.
Its help is expanding your customer base, providing your company with great exposure, maintain contact with your clients, showcase your projects, etc.
With a strong social media presence, a tech startup can benefit in ways that can provide growth and instant success. Therefore, Invest in networking sites based on your target market.
2. Analytical reports
The social media networks provide tech companies with all kinds of resourceful data. This data includes the numbers, data metric, feedback from the public, customer base information, potential customers and clients, customer behavior and interest, products, and services liked by your clients and customers.
A detailed report of such data is available on these networking sites and can be retrieved at any time as per your business requirements. These reports are extremely important as it helps you develop product and marketing strategies based on the feedback of your customers and clients.
The advantage is not only limited to forming strategies, but the comments and likes section also provides you with the perfect opportunity to satisfy your customers with their complaints and queries.
For tech companies, this is a very resourceful tool. They can constantly create polls and ask for customer’s opinions regarding their new products or old, or anything else for that matter. A connection with your customer is the best tool you can have for success, so use it, avail it, and apply it in your strategies.
3. Connection with clients and investors
If someone mentions your business name today, the first thing you do is search for them on Facebook. This is how it is. It is true. Therefore, it is not wrong, when people question you or doubt your business when you do not have a Facebook or Instagram account.
It is extremely important to have a social media presence. This is not only useful for the customer base but also your clients and investors. There are many niches on these social media sites where you need to be present to grow your business.
Many business-oriented social media networking sites facilitate you with B2B and B2C connections. These sites help form relationships with your clients and investors and therefore your success must be a part of this. Especially the tech companies, this is a niche whose presence is strong on social media platforms.
4. Social online selling
Today most of the businesses are being conducted online. This includes online campaigns, zoom meetings, marketing and business strategies over business private networks, online selling, and customer services. 2020 is marked with COVID-19, so today for the businesses to survive, this is more of a requirement than choice.
Major social media sites offer special business tools to business accounts, where you can showcase your products and do online selling. The sites offer tools like videos, boomerangs, IGTV, live sessions where you can settle the curiosities of your clients and customer base. For the technology industry, this is big, to conducts sessions to explain their products, etc.
What makes selling easier on these sites is the ability to individually communicate with the clients and customers. The key is the have the right team and strategy.
5. Competition and geographical analysis
The best way to keep tabs on your competition is to keep an eye on their social media profiles. You can do detailed research on what your competition is doing, what products they are launching etc. You can also learn the tactics and techniques of your competitors and learn something.
The benefit of a social media active presence is that the results and data are quick and available 24/7. You can learn from it, challenge it, compete it, etc. The opportunities are endless. You just need to know how to utilize all that data in the best possible way for the growth of your business.
Arslan Haider is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.