If you are planning to start a business of print reselling, you must have some knowledge about the printing industry and the printing technologies so that you can interact with customers and help them make the right choice. Also, you must have a solid wholesale printing partner who provides all services related to printing and the source of strength for your business.
The two sorts of printing produce print items that are amazingly top-notch and fit for proficient quality printing for organizations. The key factors that cause clients to pick one over the other are commonly the volume of the print venture and specialty project necessities.
There are different contrasts, for example, shading capacities and sheet measures that vary between balance print versus advanced printing. Discover what those distinctions are and in accordance with purchasing a print!
Remember that you are outsourcing the printing services and building a relationship with the printer that helps you gather knowledge about the industry and the latest technology to use for marketing success. When interacting with customers, you must provide practical solutions for quality, creativity, and price. Since customers are generally sensitive to price, you must suggest the most matching printing technology to offer a reasonable price.
The connection between price and technology
Every type of printing technology has a direct relation to the price of the printed product. Again, the choice of technology depends on the print volume that impacts cost. Time is money, and speedy delivery is a factor that influences the choice of printing technology and affects the price.
Typically, the choice is between offset printing and digital printing, which have their advantages and disadvantages. As a print reseller, you must have a good idea about these printing technologies, especially their commercial aspect, so that you can give your best offer to customers.
Let us now look into the two types of printing technology that are the mainstay of the printing industry.
Printing has gone through enormous evolution through the centuries and embraced technology at every turning point to improve print quality. The quality of print that we see today was unthinkable some decades ago. Despite the changes to printing technology, offset printing has been in place for many years and remains relevant today. The offset technology suits large print runs and is the preferred technology for commercial-scale printing jobs. The newspaper industry has been using offset printing for ages, and besides printing on paper, the technology is suitable for printing on many other substrates like metals and plastics. Moreover, offset printing can print large sheets speedily while producing superior print quality using multiple colors to form various color shades.
The distribution business utilizes two primary sorts of printing strategies for mass printing. One is the sheet-took care of balance printing strategy, where each sheet is taken care of into the machine exclusively, and they are cut before the printing cycle. The other cycle, web counterbalance printing, takes in rolls of paper and prints onto it. The pages are managed and collected a while later. This strategy is utilized for mass printing of media whose substance changes routinely, like papers, since it’s anything but a practical technique.
Offset printing technology uses aluminum plates that carry the design, subsequently transferred to rubber rollers on which different colored inks are applied. The main piece of the balance printing measure is the earliest reference point. Guarantee that you have very decidedly ready documents. Probably the greatest error we see is a basic one, documents should be changed over from RGB to CMYK to print balance. This transformation will change the vibe of your piece, now and then hardly, now and then drastically. Numerous planners are uncertain how to set up their records for a balance print work and can wind up running into impromptu prepress expenses to address them.
At the same time, paper or metal passes through it. During the process, the image transfers from the plate to the sheet, with the colors occupying their respective places to produce the image.
Pros and Cons
The image quality of offset printing is superior and distinct, and the colors are more accurate and balanced. Most importantly, you can offset printing on any material, and it is economical for large-volume jobs. However, errors can be quite costly as there is no room for any correction, and the setting up process takes time. But the printing process is highly efficient and fast, which suits the large size of print runs.
Offset printing is the greatest level printing measure accessible, and there are many paper stock and material alternatives for counterbalance printing. Tasks can likewise be changed for shading changes on the press during the run. Like other craftsmen printing techniques, like letterpress and etching, you’ll discover better evaluating esteem in higher volume occupations. Alternately, counterbalance printing requires a more costly set up time, which can be an issue for more modest activities. Balance printing additionally requires a more extended pivot time.
One thing that is common to every technological improvement is that it improves speed. It is no different for digital printing. As digital technology swept across the world, it impacted printing technology too. The introduction of digital printing used utterly different technology than the old school offset printing. While offset printing relied on manual processes and mechanical methods of setting up the printing machine, digital technology did away with the manual aspects of the printing process like aluminum plates, rubber rollers, ink trays, and large machines. Digital printing relies on direct image transfer while using some powdered toner or liquid ink. Digital printers use either inkjet or laserjet technology for producing the images in the desired colors.
Pros and Cons
Digital printing is a much faster printing process and less cumbersome as it uses an automated printing process that does not require any manual intervention. Print accuracy is very high without any distortions, and you can avoid the risk of color imbalance that can happen with offset printing. It suits low-volume jobs that are pretty economical. Digital printing allows more flexibility to make interim changes to the image during printing to produce two different sets of pictures that are impossible with offset printing.
This offers noteworthy quality and consistency over different alternatives. The shadings appear completely on the prints and there are no issues with brutal lines. With computerized printing, the nature of the last card, handout, or flyer in a bunch is equivalent to that of the first. Advanced printing gives the most reasonable answer for tweak promoting materials, standard mail pieces and letters, business cards, and then some. Computerized printing is the best technique for creating short to medium print runs contrasted with customary strategies.
However, digital printing is not as versatile as offset printing in that the choice of printing surfaces is limited. You cannot create digital prints in all types of materials. Color matching might be a problem because the process uses standard inks that might not produce the desired shade of colors.
Digital prints lack the finesse of offset prints, and it costs a lot to print large volumes. Make a choice based on the print volume, time, the material for printing, and the level of color fidelity.
Trudy Seeger has been advising digital marketers for more than a decade, based on his own long experience with well-known brands like Iigers and others.