Marketing automation has become a buzzword in recent years for many good reasons. It helps businesses work efficiently by eliminating or reducing repetitive tasks. Marketing automation statistics say that it also provides them with a competitive advantage by delivering the right message to the right person at the right time.
Here are 22 amazing marketing automation statistics and facts that help you know of its importance.
Marketing Automation Statistics Related to Its Adoption
Here are statists that show the number of businesses and marketers currently employing marketing automation tools.
1. 75% of all firms employ marketing automation
A report says that three-quarters of all firms already have employed some kind of marketing automation. This reveals that marketing automation is widely accepted by many marketers and brands.
2. Many marketing leaders currently use a marketing automation platform
67% of marketing leaders currently use one kind of marketing automation platform. This shows that they believe automation is essential for business growth. (Source: Salesforce).
Marketing automation is one of the four popular techniques used to usher in personalized customer experiences. The other three are A/B testing, Data-driven marketing, and customer journey mapping.
3. Many marketers plan to increase their marketing automation expenses
Many marketers are increasingly realizing the benefits of automation. 91% of them say that using a marketing automation tool is essential for their business. And 63% of marketers who use automation plan to spend more of their marketing money on it this year. This accounts for more than 6 out of 10 marketers.
4. Businesses that aren’t currently using marketing automation plan to adopt it soon
Those businesses that haven’t yet adopted marketing automation will soon do it, says a survey. According to it, top-ranking 40% of firms that aren’t using marketing automation have planned to get on board soon. The same survey also found that about 50% of companies weren’t sure whether or not to invest in automation and only 10% still don’t have any plans to go for it soon.
5. Marketing automation is one of the fastest-growing software industries
Software companies are increasingly investing in marketing automation. Automation software industry was worth 15.6 billion USD at the end of 2019. It is expected that this will reach 25.1 billion USD by the end of 2023.
6. Marketers feel that their companies can’t keep abreast with technology evolution
56% of all marketers perceive that the firm they are working for can’t keep in line with the evolving marketing automation technology. However, they have to in order to stay ahead of the competition.
7. Many websites are using marketing automation
A report says that over 480,000 websites were using marketing automation technology in 2016. The number has certainly increased today.
8. Over 60% of companies outsource their marketing automation strategy planning
37% of firms currently use in-house resources alone for automating their marketing. 12% resort to hire a specialist to handle this. 51% of firms opt to combine outsourced and in-house resources. Thus, over 60% of firms outsource part or all of their marketing automation strategy planning.
9. Almost half of the users feel marketing automation is fairly priced
47% of users think that marketing automation is fairly priced, 10% that it is not expensive at all, 22% that it is costly but worth it, and 11% that it is too expensive.
Marketing Automation Statistics Related to Its Benefits
Below given are the marketing automation statistics that tell you how beneficial adopting marketing automation would be.
10. A vast majority of marketers agree that the foremost benefit of automation is saving time
74% of marketers state that the primary benefit of marketing automation is saving time. Other benefits include customer engagement (68% of marketers say this), timely communications with customers (58% of them state this), and upselling (58% of them report this).
11. Social media post scheduling is the most suitable application of automation
A wide section of marketers (83%) agree that automation simplifies their social media post scheduling. According to almost 9 out of 10 marketers, the most suitable application of marketing automation is social media platforms. Email marketing ranks the next.
12. Email automation is the most popular marketing automation
Automated email marketing is the most popular automation practiced around the world. 64% of marketers profess that it gives them about 70% higher open rate and a 152% increased click through rate than any other published message. Using email marketing automation helps businesses send more relevant content.
13. Marketing automation make businesses productive
Marketing automation enhances productivity by 20% on an average. This is because it saves a lot of time for your team.
Marketing Automation Statistics- Results and Revenue
Here is the marketing automation statistics related to the results and ROI brought about by marketing automation. Going through it will help you determine whether or not to invest in it.
14. Marketing automation brings success
Most marketers agree that marketing automation contributes the most to their success. 44% of businesses that have fully automated their marketing process see increased ROI within the first six months, while 79% state that they began witnessing results after a year. ROI is measured in terms of lead management, bounce rate, open rate, and click-through rate.
15. Marketing automation brings in more leads
A lot of (61%) marketers use automation in their marketing efforts to usher in more leads. Marketers are also using marketing automation to increase marketing productivity (29%), improve engagement rates (36%), nurture leads (57%), and boost sales revenue (47%). 28% of marketers say that automated marketing campaigns enhance the measurability of their campaigns.
16. Automation increases revenue via lead generation
One of the crucial aspects of marketing is lead generation. Compared to firms that focus solely on email marketing, those that use marketing automation tools are twice as effective in lead generation. Employing a sales marketing automation tool provides your potential customers the information they need to move down the sales funnel stages and make a purchasing decision. That is, it shortens the sales cycle. (Source: Moosend)
Marketing automation statistics say that firms that use an automated marketing tool to manage leads experience a 10+% increase in revenue within 6-9 months of its use. On an average, a single marketing platform can take up the manual job of 10 full-time workers for grouping every 1,000 leads. (Source: Automate Online)
17. Automation nurtures leads to customers
Automated lead nurturing helps convert 15-20% of leads to make purchases. So, if you are not using marketing automation software, you would be missing out on 15-20% of buyers!
Marketing Automation Statistics- Challenges/ Limitations
The marketing automation statistics mentioned so far has protruded marketing automation to be quite great. Now you may be thinking- then why haven’t many businesses adopted it yet? That’s because of the few barriers it has. Below given are stats related to it.
18. Delivering personalized content
44% of marketers believe that delivering personalized content is the biggest challenge faced in the way of marketing automation’s success. However, with advanced marketing automation software like NotifyVisitors, which enables outstanding market segmentation, this hindrance can be easily overcome.
For, NotifyVisitors marketing automation facilitates segmenting your audience into multiple categories based on their attributes like demographics, location, etc., and online behavior such as browsing history, activities, purchases made, customer interaction, etc.
This micro-segmentation is done in real-time to facilitate real-time rolling segments. This in turn enables personalization across different marketing channels such as email, push notifications, web banners, in-app banners, in-app surveys, and web surveys. Thus, it renders marketing automation one of your best customer retention strategies.
19. Creating quality automation
16% of marketers believe that creating quality automation is the foremost barrier to using marketing automation. Other top-ranking challenges that they face are integrations (14%) and content creation (10%).
Again, NotifyVisitors marketing automation software tool is a great solution to conquer this issue. For, it helps automate customer journey to every individual using AI to deliver timely, relevant content.
20. Finding the right marketing automation software
There is a wide selection of marketing automation tools available in the market today. Despite this, reports say that 20% of firms find it difficult to find the marketing automation software that would best suit their needs and budget.
21. Lack of expertise
55.6% of businesses that aren’t using automation say that they lack expertise in employing marketing automation. 48.1% of businesses in the same survey reported a lack of human resources as the reason and about 32% attributed it to a lack of financial resources.
22. The cost of software
Another significant reason mentioned by businesses for not adopting marketing automation is the lack of financial resources. A quarter of survey respondents of the same report didn’t have any knowledge of what marketing automation is.
The marketing automation statistics listed by this blog shows that marketing automation has become an indispensable technology for businesses rather than one of today’s digital marketing trends. For, it can save their time, increase efficiency and productivity, bring in and nurture leads, increase sales, and boost revenue. By employing a great marketing automation software like NotifyVisitors, your business will be set on the path to success.
Shivani is a content writer at NotifyVisitors. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach to the quality of content and its marketing. She loves to do creative, although she had an English major in her graduation.