Gone are the days when Artificial Intelligence (AI) was expected to be the next big thing; it is the big thing now!
Undoubtedly, digital marketing is a fast-evolving technology today, and new trends keep coming up each day, to change the way of online marketing. Interestingly now, Artificial Intelligence (AI) has arrived in the mainstream to reshape the entire digital marketing landscape.
According to a survey report, 37% of organizations have implemented Artificial Intelligence (AI) to their digital marketing strategies.
Let’s dive deeper to know the impact of Artificial Intelligence (AI) on the digital marketing landscape.
Enhanced User Experience
The user experience plays a major role in the success of any business. The prime goal of digital marketing strategy is to provide a good user experience. People are more likely to convert if they find relevant content. Artificial Intelligence (AI) has the ability to accumulate data and decide the suitability of the content based on past user behavior.
This helps businesses to understand the intent of their site visitors.
AI is a game changer in retail industry, as well. With the help of “try on” applications, customers can now try clothes virtually, even without stepping into the physical store. This increases customer engagement with the brand.
Powered Growth of Speech Recognition
From the past few years, voice search has increased dramatically and now it has become an intrinsic part of the online user experience. People love to use voice search technology in their day to day life.
Approximately, 27% of the global population use voice search only from their mobile phones.
However, the top tech companies in the world including Apple, Google, and Amazon are using AI to fuel the growth of speech recognition. Many AI-based applications such as Alexa, Amazon’s Echo, Siri, Google Home are already developed to make the lives easier. Experts estimated that by the end of 2020, more than half of the online searches will be voice-based. This is surely going to be a huge shift for digital marketers.
Improved Customer Support
One of the major things that a customer expects in the digital world is a quick response to their query, and sometimes this poses as a problem as not every time the queries could be answered to, with same promptness. The advent of AI-powered chatbots has solved this problem. A chatbot is an automated tool that can simulate a conversation with a user to deliver a real-time experience.
In today’s bustling business world, no one has enough time to wait for anything. People want instant responses. The best part about chatbots is that they are available 24*7. Customers don’t have to wait for operational hours. These bots are very useful for the e-commerce industry. Businesses should use AI-based chatbots to improve the way their customer support system works. AI-based chatbots help businesses to manage and maintain customer service requests and interactions.
In the Nutshell!
Certainly, Artificial Intelligence (AI) has an incredible impact on the entire digital marketing landscape. It is the future of the digital era. Implementing AI to digital marketing strategy will help businesses reap amazing results. Remember, technologies are evolving with great pace and the early adopters are surely going to win the game!
Riya Roy is a technical content writer at Agdova Technologies. She carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar. You can connect with her on LinkedIn.