Email marketing, if done correctly, can result in the highest return on investment (ROI) of any marketing channel. This popular marketing strategy isn’t about just sending a newsletter to your list of recipients, but it needs a well-thought-out plan to capture, engage, nurture, and finally convert prospects into a buyer.
Regularly fledglings basically introduce a sidebar pick in structure on their site and trust that clients will buy in. This outcomes in sluggish supporter development. Frequently novices essentially introduce a sidebar select in structure on their site and trust that clients will buy in. This outcomes in sluggish endorser development.
As a marketer, you need to revive your entire marketing strategy. And now you’re willing to grow your email list to give your marketing campaigns a needed boost. While a huge email list is a must to market, a professionally created email signature comes first for effective email marketing results. You may be sending thousands of emails, but if your email subject lines, email signature, etc., are not compelling, your entire email marketing effort may go in vain, resulting in less open rate and click rate.
That’s why you also need to focus on those areas if you want an effective email marketing campaign. You can create an email signature on your own using an email design template available with email generator tools, such as Designhill, MySignature, Signature Maker, etc.
But, where should you start from? You might not have a clue about it.
Well, with ever-evolving digital marketing, you may get confused with a lot of new technologies and platforms coming every now and then. But you can’t afford to test them all. So, instead, applying proven methods to your marketing strategy to grow your email list is the way. In this post, we have compiled a list of a few tried-and-tested solutions to grow an email list that you should review before kicking off your marketing campaign.
As per research, the average email open rate across the industries is about 32%. But, if your plan is right and effective, you can grow your email list and keep engagement rates even better.
Top 6 Tips to Build a High-Quality Email List
1. Create an attractive offer
Attracting the target audience is the most crucial element of your marketing strategy. When you make the offerings more and more appealing, the chances that they get subscribed to your email/newsletter will be very high. Focus on the offerings, in exchange for which prospects will give you their email IDs. You should assure them that you guard their email address to protect their privacy.
We suggest joining your sidebar join structure with a tacky drifting bar or a lightbox popup. These exceptionally compelling effort types make your information exchange frames more recognizable.
Utilizing OptinMonster’s Display Rules, you can set time and activity based triggers, so your clients don’t see all the optins without a moment’s delay.
We would advise you to experiment with different offers to see which works well. Until you don’t experiment with various offers, you may never know which offer would convert more email subscribers.
2. Make the email capture form simple
People are reluctant to share more personal information, and if your opt-in form has many fields to fill, most likely, they will skip subscribing to you.
Contact structures offer one more incredible chance to request a client’s email address. Clients as of now enter their email address and a little checkbox can permit them to buy in without entering it once more.
We suggest utilizing WPForms, which is the best WordPress structure manufacturer available. It permits you to interface your structures with top email advertising administrations and assists you with effectively constructing structures with straightforward simplified apparatus.
Of course, asking for the first name will help you personalize later, but a form with only an email ID is more compelling. People may not mind sharing their email addresses. So, eliminate everything except the email ID from your opt-in form to grow your email subscription rapidly.
3. Make the opt-in form easily accessible
Do you think that your site visitors would scroll down your web pages or navigate one page through another to find the opt-in form? The chances are high.
Most websites have their opt-in forms placed on the home page, making visitors easily subscribe to their newsletter. And it is the best strategy to capture more email ids. But many people keep their opt-in form only in the footer of the common page, such as a blog which is not right. So instead, you should include it on every page across the site so that visitors don’t wonder to subscribe.
4. Use QR codes
Sometimes, thinking outside the box can do wonders for your marketing. QR or Quick Response code is a simple yet innovative marketing strategy that encourages people to sign up for the newsletter, even if they aren’t online.
To fully leverage a QR code is to place it in a physical world, such as on a product, sign, or sticker. And then put the basics of the offer next to the QR code (prefer keeping it square). Make sure the code is mobile-friendly since most people would scan it through their mobile phones.
5. Engage new subscribers immediately with the “Thank You” page
Your ‘thank you’ page can turn into an excellent tool for converting subscribers into a buyer. As soon as a new visitor subscribes to your email list, welcome them with attractive offerings, such as a hefty discount on the services, making them feel valuable to you. You can also offer them something FREE, apart from the offer you’ve already promised to give them a surprise moment.
Lead magnet (otherwise called a select in pay off) is a motivator you deal to possible purchasers in return for their contact data, for example, name, email, telephone number, and so on.
Your blog entries with locked content, content redesigns, and premium substance the entire fall into the lead magnet class.
Lead magnets should offer extra worth to your clients. This could be a digital book, an assets bulletin, agendas, exercise manuals, and so forth See these 69 profoundly powerful lead magnet thoughts for motivation.
In addition to this, you can lure them with something extra if they share on social media platforms.
6. Create the subject lines like Tweets
Your inbox may be bombarded with dozens of promotional emails which you may not read. Isn’t it?
Similarly, your emails may go unnoticed if the subject lines are not compelling. To make your email stand out in your recipients’ inbox, you should create Twitter-like shortcodes and emojis. This trick will not only make your emails stand out but also keep your subscribers engaged. And an engaged subscriber is more likely to convert into a buyer, recommend a friend, or stay active and won’t unsubscribe to your emails. Keeping the existing subscribers happy is a key to increasing the email list make a note of it.
Mentioned above are some essential tricks to finding subscribers to grow your email list. However, you can use your own decision on which strategy would best work for you. There’s no silver bullet for growing an email list overnight keep it in mind.
What trick will you use in your effort to grow your email list? Please do share with us in the comments below.