The last thing that most companies in the SEO industry would like is to merit a penalty from Google. This usually happens without them knowing because some of them think that Google only penalizes websites whenever there’s a new update on its Algorithm.
Having a penalty from Google is something that every website should avoid since this affects the ranking of your site in Google’s SERPs. In this article, we cited the best ways on how to create high-calibre qualities. Here are some of those:
1. Originality Is Key
No one would read content that is recycled and reused already except for articles with proper citation and sources. Besides, someone can sue you for plagiarism.
Your content speaks for you. The type of content you make as a writer reflects the kind of work you do. If you make original and unique ones, you project the originality and creativity of your brand. Moreover, Google loves original content.
Though it may take some time to create your content unique, the pleasure and reward of it are worth the effort you give. Also, refrain entirely from automatically generating content or scraping it from others.
Also, according to an expert Las Vegas marketing agency who ranks local businesses, you should avoid creating poor quality content in content marketing. Because just like garbage, the chances of it to go to waste will be high enough to be real. It is also a big no-no to create content using tools rather than writers.
2. Quality Not Quantity
It is not about the numbers, but the quality you give. Most often, you are tempted to give many highfalutin words just to try and build up credibility. However, that doesn’t necessarily make your content excellent and accurate. It only deteriorates the quality of your content because not all site visitors can appreciate it.
Simplicity is a beauty as they say. Just like writing the content of your website, the more simple and understandable it is, the more valuable it could be. Though it’s challenging and it takes time, it makes for a significantly better content.
There is nothing better than a direct and concise content filled with information. Thus, don’t focus on the word count. Make use of your time keeping your content as short and brief as possible. Take note that a longer content does not mean a better one.
3. Likable, Linkable, and Useful Content
The reason you make content is for you to provide your clients’ needs. What is the use of creating content that doesn’t even address the question or the needs of the viewers?
Google wants content that is helpful and plentiful in information. Your content should clearly and precisely describe your topic. Since in the first place the ultimate purpose of a search engine is to answer the questions of the people, your website should be able to provide answers for your viewers. Thus, this makes the content useful.
Making your article likable depends on the content of what you are writing. Emotions or feelings drawn from your content will vary from one reader to another. If you are writing a strongly opinionated post, you might receive positive or negative feedback from your viewers.
Such kind of article is usually coming from a political, religious, or ethical perspective. Most people react to these posts often because of the sense of emotional feeling drawn from it. Moreover, these articles are appealing if you want to boost your site’s traffic.
You cannot deny the fact that you make content because you want to include links on it. However, you cannot just stuff too many links which will lose the sense of the article. You wouldn’t want to get penalized because of that.
Due to that fact, you need to make your linking meaningful. If you clutter your article with so many hyperlinks, you will not just distract your readers but also decrease the content’s relevance. You better place perhaps two to three links at most.
And just like hyperlinks, if you put too many keywords on it, it’ll be considered as keyword stuffing. Keyword usage also requires a balance of being reader likable and search engine friendly.
To minimize keyword stuffing, you can make a quick check on the number of times you’re taking advantage of a particular keyword or phrase. If you think the article looks crammed, then minimize the use of such keywords.
4. Relevance To The Topic
Based on a case study entitled, “The True Power of Evergreen Content” conducted by Nicholas Eubanks, evergreen content, or content that is ceaselessly relevant, is useful in creating sustainable traffic, building a brand, and increasing site authority.
Maybe you are wondering what makes an evergreen content. Well, it needs to deliver information that is not likely to change shortly. Your content though doesn’t need to be timeless just to be considered an evergreen content.
It means if you create relevant content that can still be useful for more than a year, even though it is not entirely accurate anymore, it can still be considered an evergreen content. Moreover, part of creating an evergreen content is constantly updating it, so it stays relevant and current for as long as possible.
You cannot possibly think of letting your content stay there without any frequent update; It’ll die quickly. Just like any other website, if left stagnant and constant, no traffic will come in. Sustainable content marketing is no different; it requires updating and maintenance to remain useful.
The number of times you update your content depends solely on you. Everyone has different resources and priorities to tend. You can make an effort by updating your content at least twice or thrice a week. After all, it is the content on your site you’re building.
Words are powerful tools that can inspire, educate, entertain, and inform you not just in the real world, but also in the digital world. When used correctly, it will satisfy the needs of your viewers and encourage your audience to take action.
Frequently, you forget the purpose of a word and the meaning it holds because you settle on the need to increase the traffic of your website or to rank first in Google. However, how can you achieve a good ranking without creating high-quality, precise, and accurate contents?
Content is the key to everything. It is crucial to know and understand Google’s guidelines in creating high-quality content because it drives your entire website. It is like the butter for your bread or the ham for your sandwich. One cannot exist without the other. Your website ceases to exist without the high-quality content you provide.