In today’s fast moving digital world, marketers constantly need to enhance their digital marketing plans. Whether it is an email, PPC or social advertising campaign, as the buyer’s exposure increases regularly your small business needs to enhance the game with innovative campaigns. For this reason, many companies opt to hire IT recruitment agencies to help them sort out highly qualified digital marketing specialists that will help them grow their business, especially during this advance age of technology. This guarantees that the staff being employed have proven their qualifications when it comes to knowledge on media adaptation, e-commerce digitisation and having the confidence to establish a concrete digital marketing strategy. However as an employer, it’s good to familiarise yourself with the concept as it will assist with knowing how you want to project your company’s image on an online platform. To help you get started, here are some basic yet crucial tips to help evaluate your company’s strategy and maximise the potential of your online presence:
Identify your Target Market
Pin pointing your target market is a vital starting point for your marketing assessment and sets the foundation of your digital marketing strategy. It should consist of an absolute definition of the audience who are most likely to buy your products or services. It is also essential to know the customer backgrounds. Identifying elements such as age, gender, geographic location, education level and interests can help you decide what forms of digital marketing should be used to reach the relevant customers and what content is needed to reel them in.
Start quality blogging
Refer to blog content like the match that starts the fire. When a compelling blog exists, it has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic. Additionally, a blog can serve as content for Facebook and Twitter as well as a teaser for an email marketing campaign. By creating better blog content in 2015, your web traffic will increase and your content will become more compelling.
Be tech savvy
There are some effective digital marketing tools in the market, yet many marketers are only using a small percentage of the tools and technology. If you want to reach your goals, you need a powerful digital marketing platform and a combination of creative thinkers and specialists who can execute this technology to drive success and efficiency.
Use social media wisely
You should take advantage of your social presence to ensure you are easily found and fully engaged in social conversations with customers and prospects. When customers purchase a product or use your service, encourage them to share their experience and positive reviews through social media. Social sharing can drive engagement quickly and cause wide spread reach, so determine where you stand in the social era.
Come up with innovative promotions
Brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company. The most successful campaigns are ones that cater to your specific target market, what they need at the time and resonates with them for a reasonable amount of time. Targeting seasonal events or trending topics and fads are a sure fire way of getting their attention.
Budget, Budget, Budget
Marketing costs money, no matter what your strategy is. It’s quite easy to be swallowed by ongoing fees from advertisements, specialised software or even third party companies looking after your social media or SEO content. For small businesses, this is the fast track to low profitability and slow company growth. However on the flip side, it’s still advisable to spend money where it’s needed as it has been proven to benefit your marketing strategy by a significant amount than if you were to handle it unfunded. The best recommendation for this is to set a strict budget and find one or two marketing channels to heavily invest in – focus on what you’re proficient in and give less attention to mediums that you’re interested in simply because they’re new or have worked with other companies. Nothing discourages curious clients or customers more than a social media page with barely any content. Start off small; once your current strategy is proven to be successful, it will give you room to grow and advance to new ground.
Engage with the audience frequently
Create fresh, valuable insights that are unique and make you stand out from your competitors. Customers are drawn into companies that provide more than just the obvious business services. Give your audience something they cannot find anywhere else and you can be guaranteed instant attraction and reach. Whether it’s relevant industry advice or lifestyle content, you will find that this enticing information will make your audience visit you again and again.
In addition, encourage customer feedback after every transaction. Your digital marketing strategy is not just about getting sales, its about improving your services for next time and maximising customer satisfaction. It also shows that you care about your customers and willing to accept feedback, which improves your company’s overall image.
Personalise their experience with you
This ties in well with the previous tip. Whether you’re working on email marketing, educating, nurturing or sales, attempt to make every experience personal to the audience. For instance, addressing them on a first name basis is an effective starting point as it gets your customer feeling comfortable and an intuition they will receive satisfying online support.
Director of the Novomoskovsk Institute RHTU im. DI. Mendeleev, Head of the Department of Economics, Finance and Accounting.