As someone who owns a business, you are doing yourself a disservice if you do not have an e-commerce store yet. That’s because it allows you to expand your market reach. Plus, it can help increase your sales.
However, having an online store does not necessarily mean you will earn millions the following. There are things you need to do to make your e-commerce venture effective.
One of which is making your online store as visually pleasing as possible. Mind you; customers can make a quick judgment as soon as they land on your e-commerce site.
That said, here are seven e-commerce web design tips that can help you win more sales:
1. Keep it simple
Users are more likely to abandon a web page if it impacts them positively. According to studies, 94% of first impressions are primarily attributed to a website’s design.
People rarely read an entire webpage. Instead, they scroll through a page to pick keywords, images, and key phrases. Also, people’s attention span has significantly decreased.
Make sure you work with top eCommerce developers/development companies. It can also help if you stick with a minimalist and clutter-free design for online browsing. By doing so, people can better process and assess your products.
2. Use the power of storytelling
The most outstanding products have stories behind them. Anyone can put together an e-commerce site and sell whatever they want. However, not everyone can create a successful brand image out of their product.
Your ability to tell a compelling story is what will keep your brand going and allow you to create a successful brand image. Storytelling also fosters loyalty in the long run.
People are more likely to remember your brand if they feel that what you’re saying is sincere and personal. One way to personalize the entire customer experience is using the power of storytelling.
3. Incorporate beautiful visuals
The action of 25% of e-commerce site visitors is to browse through products as soon as they land on your landing page. Still, many online sellers don’t upload high-quality photos. This makes it difficult for customers to perceive the product.
If you want users to evaluate your products and fill them in their carts, you need to use high-quality photos and videos. Make sure that you publish photos of products from different angles.
Again, we couldn’t stress this enough. Your e-commerce site is your store, or at least, an extension of your store. All your customers have are photos and videos that they can base whether they want to purchase the product or not.
4. Organize and streamline your navigation
People that browse your website have a buying intent. They wanted to look for product options, evaluate the product they knew about further, and then buy the product they’ve decided to purchase.
However, even the most eager buyer ready to cash out can quickly lose interest if your page isn’t mobile-friendly. Hence, ensure you avoid this trap and create a page that makes their buying journey easy. You can do this by organizing and streamlining your navigation.
For easy navigation, make sure that your menus are neatly organized. Put the primary menu so that it’s easily visible on top or either side of your homepage. Ideally, we recommend that you only have one or two levels of categories below the main headers.
5. Design a seamless checkout process
We couldn’t repeat this enough. Don’t make your customers struggle on the checkout page. Chances are, you might be spending a lot of time and effort on a site that gets them to the finish line- so make sure that they cross it.
You can provide them the option to checkout as guests. See that they’re only filling out relevant data fields. It can also help if they can preview the cart with a description to review purchasing quickly.
6. Emphasize security
Security is one of the main backbones of e-commerce design. In the same way, it’s also essential to build a website that your customers can trust.
Many online shoppers feel anxious about their privacy. Hence, your e-commerce web design should showcase that you value customer data privacy. If your site doesn’t feel trustworthy enough, they might shop elsewhere.
7. Optimize for mobile devices
Do you know that 50% of e-commerce purchases happen on mobile phones? People will skip your site if it isn’t optimized.
To know whether your e-commerce site is optimized for mobile or not, take this simple Google Tool test. It would also help to consider how your site layout translates to smaller screens. That way, you’d know if navigation runs pretty smoothly and essential elements are highlighted on mobile.
Over to You
You do not need a big budget to have a visually pleasing e-commerce site. Following these web design tips can be a good start to improve your online sales:
- Keep it simple
- Use the power of storytelling
- Incorporate beautiful visuals
- Organize and streamline your navigation
- Design a seamless checkout process
- Emphasize security
- Optimize for mobile devices
Doing so can help you attract and keep customer attention. Lastly, these tips can be helpful in compelling customers to buy your products.
Andi Croft is a freelance writer interested in topics related to business, technology, and travel. She has a passion for meeting people from all walks of life and bringing along the latest tech to enhance her adventures.