It wouldn’t be wrong to say that the Amazon market is getting ruthless with each passing day, and survival is becoming much of a task for in-experienced and novice business owners and marketers. To climb up in this aggressive situation one must have a well established and up to date business marketing strategy. Business is emerging day by day, and more and more people are getting into a business through different ways and mediums. People are taking the extreme measure in order to level up their revenue generation and enhance the growth of their business. Talking about various fields how can we forget about Selling Private Labels on Amazon, which has caused quite a buzz in the marketing industry. Selling private label products on Amazon is like having your fingers in someone else’s pie, you don’t own the product but you sell it under your name. But with a lot of competition on Amazon, it is getting difficult to reach higher levels of business growth.
Well, no need to worry when we have a well-built marketing strategy for you, having it as a tool in business, competition cannot harm you. Here are 5 pro tips for getting your business to the top of the list. Using these strategies you can easily make your rivals watch you flying past them, let’s get started!
1. Optimize your listing for Sales:
Poor listing on Amazon, your money is definitely going down the drain, why? Because when nobody is clicking your listing on Amazon, how do you think that your product will start selling? Many sellers waste their money on Amazon if they have a poor listing for sales. So, what to do and how to do it?
Start with, make your listings short, that are easier to read, and can be read even in a single glance. Next, make sure your listings have no spelling and grammatical mistakes. The sentences should be short but they should make sense, tenses should be properly used and the use of active voice would be much better.
The best listing is the one that converts viewers into customers; otherwise, it is of no use. People often mistake listing optimization with keyword optimization, well both are important, but they are different.
A well-written listing that gives all relevant and quick detail about your product and convinces people to buy your product is the best one. You should set it as a standard when optimizing your listing for sales on Amazon.
2. Better Product Images:
If your picture cannot convince someone to buy your product, don’t you think they are useless? Yes, they are true. Make sure to pick out relevant and attractive pictures for your products, so that the picture can leave a good impression on the viewer and it becomes a compulsion for him to check out your product. Buying your product is another thing; it will at least increase the number of clicks for sure. Poor quality images will be like a thorn on your flower, make sure to avoid them as much as you can. A good quality picture reflects the purity and authenticity of the product. Believe me; investing in product photography is worth it!
3. Get your Pricing Right:
Pricing is one major factor that decides if the customer is going to buy your product or not. With competition so ruthless on Amazon, there are a lot of brands offering the same product at different prices, who do you think will become the choice of customers? Of course the one with the right pricing!
If someone else is offering the same product with fewer prices, your good quality pictures and convincing comments will bring you no good. Price competitively but carefully. The best price is the one that is reliable for both the seller and the customer. Put yourself in the customer’s shoes once, before deciding the prices!
4. Use ‘Fulfilled by Amazon’:
Don’t know about the ‘Amazon Fulfilment Service’? Well, with the Amazon Fulfilment Service, Amazon store your products on its Amazon fulfilment Centres and then ship them to the customers who ordered the products. With this service storage and shipping has become a lot easier than it used to be, you don’t need to hire employees to deal with the storage and shipment tasks.
Shipping charges are some of the irritating things that nobody wants to deal with. When a customer has placed an order, he wants free shipment, and of course faster delivery. Well, most of the customers are like this, and literally, there is no exception to it. And by fulfilling these two tasks you will certainly increase the number of sales of your products!
5. Win the Buy Box:
Missing a Buy Box is like missing the whole new side of sales on Amazon, a side which you don’t get to see until and unless you get the Buy Box. Buy Box is the small button on the extreme right of your page which reads ‘Add to Cart’. With this one button on your page, you can have orders placed by the customers with just one click. A massive increase in sales can be seen just by the addition of this Add to the Cart button, so why not make your sales go up with this little addition.
Want to get ahead of your rivals by just one single step? Get a Buy Box, it is literally a game-changer, you won’t believe it unless you got one. How to win a Buy Box? It is simple and easy! Make sure that the pricing of your products is a little less than the competition, and your prices should be swing free. Using Amazon Fulfilment Services will also give you a plus point in winning a Buy Box, and the overall shape of your Amazon account matters too!
This was all about establishing a good marketing strategy that will bring you more and more sales and ultimately more money. Grow your traffic by using these tips as the principles of manifesting your marketing strategy and your sales will boost up for sure!