Instagram Engagement: 11 Powerful Tips To Improve your Brand (Competitors Probably Don’t Know)

Instagram is a cost-effective social media platform globally with more than 1 billion active monthly users. It is not just a photo and video sharing application also Instagram is a powerful tool for building your brand awareness with a massive audience.

Instagram has more than 25 million business profiles, and 90% of Instagrammers follow at least one business account. Additionally, 83% of people who are using Instagram discover new products and services.

Engagement on Instagram has become a holy grail for brands, marketers, and social media influencers. According to the research of Oberlo, engagement measured by shares, likes, and comments on Instagram is increased by 4.21%. This engagement rate is higher than Facebook, Twitter, and Pinterest.

What is Instagram Engagement?

Engagement on Instagram is not just counting your followers and video views. Importantly, engagement is all about measuring the intersection that your followers make with your post or content.

On Instagram, engagement is measured by some metrics such as:

  • Likes
  • Shares
  • Comments
  • Saves
  • Mention tags
  • Followers growth
  • Direct message

These are some metrics to track your engagement if you want to get more engagement for your brand?. Create effective content to attract your audience. If your followers really like your post, they will like and share your content.

Instagram engagement is an essential key to improve your business and reach a more new audience. If your post gets more engagement rate, it will be reached to a wider audience.

Did you know the good engagement rate on Instagram?

Engagement is measured by the amount of interaction your social media content receives. Interaction is nothing but how many times your post has been liked, shared, and viewed. There are few other ways to measure your engagement by impression, by reach, by post, and by followers.

Social media marketing experts say a good engagement rate falls around 1% to 5%. Additionally, Instagram engagement was increased by 4.59% in 2020. However, creating effective content will help you to get more engagement for your Instagram account.

11 easy ways to increase your engagement on Instagram

A good engagement rate is essential for growing your Instagram account, and it helps you achieve your business goals. Here are some simple ways to increase your engagement on Instagram, which will help you reach a new audience and build a strong Instagram community.

1. Know Your Target Audience

Before finding your audience, it is very hard to make content to reach your target audience. Target audience means they are some group of people interested in your brand, product, and services. Knowing your audience on Instagram is very important in social media marketing strategy.

You can compile data on your existing followers and social media audiences. Start with the people who already follow you and buy products from you. Research to reach your target audience to enhance your business.

2. Be Authentic

If you want to get good results for a business, think greatly about sharing unique content. Sharing authentic and unique content is an effective way to build your marketing campaign and increase your brand reach. You can post content differently to attract your audience.

Be honest and transparent while creating content. You can share behind the scene videos to give your audience. It will help you to receive more engagement for your videos.

3. Post Consistently

Brand and marketers need to be very active to boost engagement and attract new customers. You can share 2 posts per day, and it will keep your feet stay fresh. Posting regularly will increase your brand reach and boost your business.

Also, knowing the best time for posting is essential to increase your engagement. Spend some time to track and monitor Instagram analytic to know the best time for posting your content.

4. Use Popular Hashtags

Hashtags the symbol # is a very powerful tool that helps your brand to reach a wider audience. It is an effective way to drive more traffic to your account and increase your brand visibility and discoverability.

Pay close attention to use popular hashtags for your brand. Because people always search for trending hashtags, if you use similar hashtags like popular, you will receive more audience to your account. Use 11 hashtags in your post to look professional.

5. Create Instagram TV

IGTV offers a great way for marketers to promote their brand in long-form video content. 72% of brands create IGTV videos to get more engagement, improve their business and boost sales. Sharing longer videos of your brand helps you to receive more likes and comments for your videos.

Users can like or comment on IGTV videos while they are watching engaging content. If you want to get the best comment for your IGTV videos, you have to create informative content with trending hashtags. It will encourage your audience to share your content with their fans and followers.

6. Embrace Instagram Stories

Instagram stories have seen an incredible reach. More than 500 million brands and Instagrammers are using stories. Additionally, 62% of people say they become more interested in a brand after seeing their stories. Here are some simple ways to use stories to get more engagement.

  • Promote Instagram post
  • Create shoppable stories
  • Go live
  • Story takeover
  • Conduct a poll
  • Use the question stickers
  • Contest and Giveaways
  • Share followers DMs
  • Conduct an event
  • Share before and after videos

These Instagram story ideas will help you get more engagement to your account and improve your brand and business.

7. Share Instagram Reels

Reels is one of Instagram’s newest features that launched on August 5, 2020. The Instagram reel is a competitor of TikTok, and we all know how famous Tik Tok has become. Many brands are recreating their TikTok videos into reels to get more engagement.

Reels are a new way to showcase your brand with a massive audience. If you’re using Instagram public, then you share reels to a wider audience. When your post gets more engagement, it has great opportunities to move on the explore page to boost your business.

8. Use Emojis Effectively

Emojis have more power than words, especially on Instagram. According to the research, 92% of emojis are used for the online population. You can use emojis in your bio. Instead of typing long words, emojis make your bio more attractive.

Using emojis in your stories, reels, and posts makes users easily understand what you are trying to say. Also, you can use emojis in your captions and encourage users to comment on your post.

9. Use Links to Increase Your Website Traffic

By adding clickable links in your bio will boost your website traffic. Add links to your stories and encourage users to click them. Additionally, you can add a link with a “swipe up” CTA if you have more than 10k followers in your Instagram account.

Instagram ads can also allow you to add a call-to-action button, and it lets the user click. Also, you can add links in your captions, comments, and IGTV videos to improve your engagement rate.

10. Partner with Influencer

Instagram influencer marketing is an effective way to increase your brand reach, and it helps you gain more followers. Choose the best influencer for your brand to achieve your business goals. Influencers are normally a famous person or a celebrity with whom you can promote your brand with a massive audience.

Select micro-influencers because they have a higher engagement rate of 2-3% when compared with macro-influencers. They only have 1.7% engagement. Choose the right promoters for your brand and increase your reach awareness and drive more sales for your business.

11. Learn From the Best Performing Post

Tracking your performance will help you to build a successful Instagram marketing strategy. Measure some metrics and see which post drives more engagement to your account, and apply the formula for your future post.

Also, find which hashtags go well on Instagram. Analytics can help you to see how many times your post is liked, shared and how many comments you received for a post. Get some ideas with these metrics and use them for future content creation.


Instagram is a perfect place for brands and marketers to enhance their business. It offers many ways to promote your brand with a wider audience and receive more engagement. Follow these 11 unique tips to get more engagement and grow your business in 2021.

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