Email newsletter marketing can be a highly effective and profitable means of advertising your business and winning new customers. But it’s also a marketing channel that can be hit and miss. Successful email marketing requires planning, preparation, and insight into who your audience is and what it wants.
Still, the fact that 89% of marketers say they use it as their primary means of lead generation is a testament to its potential. It’s a channel that you certainly don’t want to ignore.
This article is going to break down what the elements of a unique email marketing campaign are and how you can ensure your next email marketing campaign strategy is a success.
What Is an Email Newsletter?
Let’s begin with the basics. What is an email newsletter and how can it help boost your business?
A newsletter is a regular series of emails from a business, usually sent out once a week or once a month. It contains information such as lists of your most interesting new content, announcements, promotions, and competitions.
Newsletters are great for keeping your current audience informed and engaged. They’re also useful for boosting sales through promotions and earning new followers by spreading the word about competitions. You can tailor the content in your newsletter depending on the specific goals you want it to advance you toward.
Unique Email Newsletter Marketing Ideas
Pretty much every business you can think of now has an email newsletter—including your competitors. Because of this, you’ll want to make yours somewhat unique. If you want to stand out from the crowd you need to think outside the box.
What’s in a Name?
You might think the title of your newsletter is of little importance, but you’d be surprised how intriguing a great one can be to an audience. A witty, self-deprecating, or relevant name can be the difference between someone signing up for your newsletter and taking a pass. Get as creative as possible and use A/B testing to determine the most popular option.
Create Great Content
The real meat of your newsletter is the content that you’re linking to from it. This means that one of the best ways to keep a captive audience is to make sure you’re creating exciting and unique content for each new newsletter you release. A good mix of videos, blogs, case studies, and infographics is best to keep your readers interested.
Get Into Those Inboxes
The spam folder… the nemesis of any business trying to mount a successful email marketing campaign. If you create an amazing email every week, but much of your email list doesn’t receive it, then your efforts are pretty much for naught. That’s why you need to make sure you’re doing what you can to improve your deliverability for email in each of your campaigns.
Create the Best Email Marketing Campaigns
It can be tricky to master the art of email newsletter marketing, but once you do, the potential you can harness is amazing. Follow the above tips to create a winning campaign for your business today. If you’re looking for more digital marketing tips don’t forget to check out the rest of our content now.