Successful businesses always try to increase their brand awareness, boost conversion rates, and drive leads. Most marketers’ first goal is to raise their brand awareness because it’s directly linked to their company success. There are many ways to boost brand visibility, and all of them apply specific marketing strategies.
Before jumping to the ways of boosting your brand awareness, let’s understand the concept and importance of your brand’s visibility.
What is Brand Awareness?
Brand awareness shows how your customers are familiar with your brand and services. It includes brand recall and brand recognition.
Brand recall is when customers recall your brand’s name when thinking about specific product class or services. For example, when people ask customers to identify brands that market smartphones, computers, wearables, etc., they recall ‘Apple’.
Brand recognition is about how your customers identify and recognize your brand from the brands’ list, considering visuals such as logos and colors. For example, when customers look at the bitten apple and understand that it’s the logo of one of the most famous companies, ‘Apple’.
Even now, everyone who reads this will know exactly what ‘Apple’ we’re referring to, which says a lot about the brand’s visibility.
Why is Brand Awareness Essential?
Increasing brand awareness can bring many benefits to your company, and here are the most common advantages:
Establishing trust – Increasing brand awareness can boost credibility as it shapes your brand personality. People will become customers when they are aware of your brand. You build trust among your customers when they recognize that your brand products are reliable.
Building long-term relationships – Whenever your promises match with customers’ needs, they start to trust your brand which leads to the full recognition of your brand. And, you build customer loyalty because they already know that you are honest and care about them. Thus, they are less likely to build relationships with your competitors who are unfamiliar to them.
Building brand equity – Brand awareness builds a brand value which is about your brand’s reputation. If people think positively of your brand, they are more likely to buy your higher-priced services than your competitors’ products. The more positive experience they have with your brand, the better it is for building positive brand equity.
Increasing sales – When people recognize and recall your brand, they are more likely to buy your products and services. When you tell people about your brand and services, people are more likely to become leads. Then when they have good experience with your brand, they convert to loyal customers, increasing your sales.
Thus, we can say that raising brand awareness can build trust and credibility, increase conversion rates, generate leads, and build long-term customer relationships.
How to Increase Brand Awareness?
As now you know the importance of brand awareness, it’s time for you to get familiar with the seven productive ways of boosting brand visibility.
Write Guest Blogs
Guest blogging is writing content for other companies’ websites. This is one of the most productive ways to make people know about your brand. Through guest blogging, you introduce your brand to new audiences, generating new leads.
Write relevant, valuable, and engaging content and publish them on other websites that already have enough traffic. Also, sharing content on other websites builds your credibility as customers realize that you have deep knowledge of your industry. And guest posting benefits SEO ranking as it provides natural backlinks, driving more traffic. And more traffic on your website means increased brand awareness.
Provide Freemium
Freemium is the combination of the words “free” and “premium.” This is a business strategy in which companies provide their primary products and services with limited features without charge and offer a premium of those services with advanced features. By giving a freemium of your services, you make your customers know your brand and services before purchasing them.
In this way, companies build relationships with their customers and charge for advanced versions. This method works best with startups that need to boost brand awareness without customer support. But the most valuable benefit of freemium is word-of-mouth. This business model encourages customers to tell others about your services, raising your brand awareness.
Create Engaging Infographics
As you may guess, visuals are the key to increase your brand awareness. Memorable, versatile, and simple visuals are what people look for. If you have any marketing data and statistics, go with creating usable and colorful infographics.
When people share your infographics, it boosts your brand recognition and generates leads.
Look for Event Sponsorship
Sponsoring events is a perfect way to boost the visibility of your brand. You should partner with the right event to make your brand stand out and memorable. The sponsorship helps you appear before thousands of people and make them recognize your brand. You can give people bottles of water, shirts, and banners that all include your brand’s logo and slogan during those events.
Sponsoring an event means supporting the event with funds and getting brand exposure back. Thus, if you want to make profitable actions in boosting your brand visibility, make sure to become an event sponsor for the right and relevant event.
Boost Social Presence
With technological advancements, people started to spend most of their time on the internet. And nowadays, going digital has become one of the ways to succeed. If you want to be competitive in your industry and boost brand awareness, digital marketing is essential. Despite having a physical presence of your services in stores or other areas, it’s essential to boost your social presence to increase your brand awareness.
For increasing your social presence, it’s essential to utilize search engine optimization tools and organize social media contests.
SEO helps you have higher rankings in Google, increasing your brand visibility and driving traffic. And social media contests help other people know about your brand as the basic requirements for contests are tagging, sharing, and reposting. Your customers know that they would have a chance to win a prize by tagging their friends and sharing your content, and by doing so, they make other audiences know about your brand as well.
Utilize a Customer Referral Program
A customer referral program is a marketing strategy that promotes happy and loyal customers to share your brand with their family members and friends.
For example, Uber provided a personalized referral code to the ones who joined the company. The customer could share the referral code with a friend, who would have to sign-up and create an account using the code. And after that, both the customer and the friend got the next trip for free. Referral programs raise brand awareness and benefit both the company and customers.
Create a Podcast
Podcasts are episodic audio series that a listener can download to a computer or mobile device without any hassle. Start a podcast by interviewing industry experts to increase your brand awareness.
For example, if you provide cosmetics for skincare, you can create a podcast with a skincare specialist who will answer frequently asked questions, discuss essential topics like how to care for the skin, which kind of products to use, and more. In this case, you add value to your customers’ lives and boost your brand awareness.
Now you know some of the most efficient ways on how to increase your brand awareness. The process takes some time but always has its worth. If you need any help for boosting your brand visibility, opt for branding services in the USA. Choose your favorite business approach that will work wonders on your brand awareness and open paths for your business success.