The days of boring, static PowerPoint presentations are gone. With the advent of technology, it’s now possible to create a video animation that brings your business ideas to life and engages audiences in ways they never could before.
The goal of an effective animation is to make a concept more concrete by adding visuals. In other words, it helps us see things that we might otherwise miss or overlook without seeing the visual representation of it first. These visuals can be anything from shapes morphing into one another to graphs illustrating data points over time. To learn more about this topic, continue reading.
Tips to Create an Effective Animated Business Presentation
An effectively animated business presentation is a great way to engage your audience. It’s crucial that you know the purpose of your presentation and what message you’re trying to convey, as well as who will be the audience for it. However, there are several things you need to consider when creating one.
Make Clean and Easy-to-Follow Transitions
Use animations that transition seamlessly between slides when appropriate. These help keep your audience engaged while moving through each point on your deck, so there is no chance of boredom setting in during a long meeting.
Use slides that are easy to read. Don’t choose a font size so small or dark that it becomes difficult for the audience to see what is being said, no matter how pretty the font may be.
Keep Texts Brief, Concise, and Meaningful
Keep text brief but meaningful. Slideshows can be boring if we have too much text up at one time without any breaks (e.g., bullet points). Try incorporating graphics where possible instead of words to break up blocks of information – this will also appeal visually.
Use dynamic roles of text. Use animated charts, graphs, and illustrations to keep the audience engaged. Keep it short! Be mindful of your time frame and those in attendance so that you don’t go over the allotted amount of minutes or slides for a presentation.
Be Consistent With Your Theme
Stay consistent with your theme. Stay consistent with your brand’s style guidelines when choosing colors, fonts, and design, if applicable.
When you add animation to elements in your slides, stick with only two types of animations at the most. When animating a title and subtitle, make sure they are consistent.
Refrain from using all animation at once. Too much animation can be a sore to the eye. When designing a presentation, keep the animated effects to the minimum necessary. It’s easy to go overboard with all of these different animation options. Do not get carried away by the vast choices of themes, effects, and colors. Use one theme and be consistent on it.
Use Charts, Graphs, Photos, and Other Visual Elements
Animated charts, graphs, and illustrations to keep the audience engaged. One way to use animated elements for a presentation is by mimicking the construction of an image. To do this, design the last slide first and have all pieces laid out in their correct place before proceeding backwards.
It would be best to create a storyboard with diagrams or wireframes for any animations needed in your presentation to show data points changing over time (a graph, for example).
The goal is to convey meaning as clearly as possible without using words. If multiple pieces of information are discussed across different charts on one slide, consider tracking those graphs up against each other so they can all be seen at once through animation – this makes it easier for viewers to follow along.
For instance, Venn diagrams are a great way to help your audience understand the relationships between different sets of data. An animated Venn diagram will have more clarity in understanding which circles belong together and how each section relates. It is beneficial when teaching students about intersecting or overlapping groups within specific topics.
Highlight the Important Parts
When designing your slides, remember to think of the way an audience scans information. Place necessary animations on the parts that need more attention and less animation in more effective filling content not to confuse your audience. Remember to animate your business presentation correctly.
Optimize for how an audience will scan information when they watch your slides–essential details should be animated where possible while less important content can remain static.
Try not to give viewers too much at once, or they might get overwhelmed and disengage from what you’re saying; don’t use unnecessary animations that distract from the messages you want to convey with each slide either. Clarity is the key! Keep it simple by focusing on the critical details.
Finally, make sure everything’s polished before presenting. It includes proofreading your entire presentation by fixing minor bugs, such as gaps between frames, proper grammar, consistent theme, and other technical details.
Re-checking your animated video ensures that the presentation is working correctly. It will avoid future complications and verifies if your presentation is good to go. You may also ask other people to watch your video to guide you in improving or maintaining your production based on their feedback.
If you’re still in doubt about beginning your animated business presentation, you can find some good examples of a 30 seconds explainer video of various topics, themes, and presentations. You may get some ideas from the existing explainer videos and bring your business presentation to life.
What Are The Benefits Of Animation With Business Presentations?
You can expect people to ignore your effort when you don’t include animation in your business presentations. Three of the primary advantages of animations in your business presentations are listed below.
You can convey more information using visuals
Today, it’s imperative to convey your message in a lightning-quick manner if you want to keep people’s attention. The majority of people are very busy, and if they have a lot of time, they don’t like to sit still. Indeed, an image can sometimes convey more information than ten pages of text, especially if that image can be animated.
Additionally, you give your audience a break. A slide depicting a process or idea does not require the readers to read ten pages of text, which would take more time than whether the information is presented in an animated format.
There is nothing that engages an audience like visuals
To successfully persuade or convince your audience, you must get their attention for a long time. It is now generally acknowledged that visual media can engage your target audience or market more effectively compared to other materials. The first thing people see in visuals is themselves.
Today, everyone prefers not to use their imagination, especially when it requires them to use their creative thoughts for business matters of what message you want to convey. The easiest way to provide their needs is to give them what they want. They don’t need to imagine it if you show them the information through visuals.
As well as engaging visuals, engaging audio and other centripetal variations can make a presentation more engaging. To retain everyone’s attention, you must engage several senses simultaneously.
A great visual experience no longer has to be an expensive luxury
In the past, animations in any presentation were considered cutting-edge. You will inevitably encounter C-level employees accustomed to seeing animation today if you do not use it in your presentations. If you don’t mention it to them, they will immediately notice something is missing, and even though they will not verbalize it, they will assume that you are behind. It goes without saying that you won’t get the job.
When you use credible visuals, decision-makers will see you as someone who is committed to the business. If you want to convince someone to invest in your ideas besides yourself, you have to demonstrate that you know the market and that you are prepared to compete in it.
With all of the resources available to you, there is no excuse not to animate your next business presentation. There are plenty of opportunities for animators in today’s global economy, and it’s never been easier or cheaper to get started!
Animation can be one answer whether you’re a student looking for extra cash on the side or an established professional who wants a more creative outlet outside of work hours. Those who wish to get even more information about how they might use their skills as animators in this field have plenty of helpful tips and suggestions from experts about how best to approach these projects.
Aaron Connolly is the creator behind Animation Explainers, which is a free asset offering master research data on activity explainers video. Here, we compose and distribute animation news, offer tips, recommend explainers video, and offer guidance to people who adore and really make explainers video.