The radius map tool works to help businesses define specific datasets within a specified geographic location. It adds another layer to your company’s understanding, which helps establish informed decisions. After all, the more information you have at your disposal, the better educated your choices will be. The radius map isn’t just a flat functionality; many different options for your map are available that offer additional insights. To help you decide which version is best for your data, here are a few other options to use with your mapping software:
Creating a map radius from a starting location
This functionality is perfect for establishing boundaries or limitations from a centralized location, including shipping areas or sales territories. This option is also ideal for companies to set customer service areas or delivery options. To create a map radius from a starting location, pick your start point on the map and determine the maximum radius using distance.
Establish a Travel Time Radius
The driving radius map will outline an area that anyone can access within a region, helping sales or logistics within the business spend more time with customers. This radius helps companies determine areas within a specified time allotment. To determine the reachable travel area, select a starting point (the main office, specific business location, or a shipping center) and specify the maximum travel time. All places within the boundaries are accessible.
Understand Target Demographics
When you’re building a customer profile, having profiled data within your radius can help you uniquely target your customers. A radius map enables you to define specific boundaries according to geographic location. Simply upload your customer data, outline the specified map radius, and integrate the demographics of your consumer through the census. These details help establish different marketing tactics and unique selling points of your products and improve the customer profile overall.
Google Map Integration with Radius Tool
One of the most popular navigation applications, Google Maps, is available on desktop computers and mobile devices. The functionality is easy-to-use while covering approximately 98% of the globe. Unfortunately, the application doesn’t offer a built-in radius mapping tool. Many third-party programs offer integration with this program, bringing all of the real-time functionality with additional features.
One program capable of Google Map integration is Maptive, which incorporates census data, traffic details, and route planning while organizing your contacts and customers according to the radius pre-determined.
How to Draw a Circle with a Radius on a Map
If you’re creating a radius, start by entering the initial point on the map. The starting point is typically an address of relevance, whether that’s your head office, a sales department, or a warehouse. From there, determine the type of radius you’d like to incorporate into your map. Your radius might be a general distance or driving time. Set the parameters for your distance, whether driving time or the physical space from the central location.
Most mapping software allows multiple radiuses or circles on a map, bringing insight into different locations and any customer overlap (or underserved areas). This functionality will enable users to draw a radius circle in kilometers or miles from virtually any location. You’ll be able to determine distances between the center point and any point within the radius while continuing to add as many radii within the map as needed.
Third-party mapping software allows users to import data and change the radius’s color and opacity, depending on the required purpose. Likewise, all data can be exported for external use, giving higher levels of customization.
If you’re looking to export data and information within the radius, click anywhere within the circle you’ve determined, and allow the information popup to appear on the screen. You’ll be able to export the location option directly from the software. These options are available as excel spreadsheets which help with organization and integration into your company data. As a result, many tools can help improve business functioning, operation, and overall performance.