Referral marketing entails the promotion of your products or services by utilizing referrals from your current customer base. This is usually done by word-of-mouth and can be an extremely effective form of marketing. However, like any other marketing tactic, you can also make referrals whole mechanism automotive by utilizing specialist referral marketing software. Therefore, to help you out, we have prepared the list of best referral program software here so that you can pick the best one as per your suitability.
Some Of the Best Referral Marketing Software
1. InviteReferrals
InviteReferrals is a strong yet simple-to-integrate referral program software that allows you to expand your business and obtain new customers through referral marketing. It integrates with various eCommerce platforms that involve WooCommerce, Shopify, Magento, MailChimp, and a lot more. InviteReferrals serves across all platforms and devices.InviteReferrals’ referral Program widgets adjust automatically themselves depending on the platform.
Customers can further utilize the InviteReferrals mobile application to invite their friends through the referral program. Friend who accepts the invitation and further installs the mobile app. InviteReferrals, then give coupons to the referrer over email for making a referral install.
InviteReferrals displays detailed customer referral program analytics that involve invites filtered by referral channels.
In addition, they keep on tracking every step of the program, from shares to clicks to referral conversions be it registrations, mobile application installs and sales. This further enables you to recognize your most influential referrers and track all the data to the individual customer level.
All campaigns are WYSIWYG, indicating you can design the entire campaign without requiring a designer or a coder.
2. InviteBox
InviteBox empowers you to build referral programs quickly. Their platform incorporates all the technology you require in one package. Just insert the rules of your referral program and copy and paste your widget code into your website pages. Their software handles everything for you.
InviteBox allows you to reward users in several ways:
- On-the-spot Rewards referral program, where you reward your customers instantly as they share your link via their social channels.
- Goal-based rewards – gives you further control over ROI at the cost of putting a higher strain on engaging customers. Best for those referral programs that have high-value bonuses.
- Referral contest – rewards the consumers who bring the most referrals within a specified period.
- Sweepstakes and giveaways – rewards the customers randomly over a particular period. The customers’ chances of succeeding are proportional to the number of entries they get (for social posts, conversions, etc.)
3. Referral Factory
Referral Factory has developed an incredibly easy-to-use referral marketing solution equipped with helping you get further referred customers. Their solution enables you to ‘create your referral program in under 5 minutes by granting you access to more than 1000 pre-built referral program templates that you can copy and use as your own. You have two options: either you can copy a referral program from one of their templates OR create your referral program from scratch.
What makes Referral Factory unique is that you don’t have to install any tracking scripts on your website – which suggests that marketers don’t require developers to implement their primary solution. In addition, their referral software also has a built-in ‘page builder’ so you can make your pages to attract referrals, and these can resemble and feel 100% on brand.
Once you’ve developed your referral program, you’ll be required to onboard referrers, which you do either by uploading a database or marketing your referral program to your customers. You can further track and control all the users in your referral program from your client dashboard by exporting your data, syncing it to google sheets, or collecting it in real-time from a secure webhook.
There are several ways to communicate with your data because of the compliant reward structure – indicating that you can give anything as a reward to your customers because you will be required to manage the redemption of those rewards. This gives you full control over how and when you will compensate your customers for their referrals.
4. Friendbuy
Friendbuy lets you launch your referral program instantly and easily with lightweight code snippets to make the program live. Friendbuy widget templates are also mobile-friendly and optimized for boosting, easy sharing. You can initiate referrals anywhere on your site or in your mobile app.
Friendbuy automates achievement for any reward type: coupon code, loyalty points, account credit, gift cards, and more. With strong algorithms for fraud detection and flexible reward criteria, it assesses every purchase to make sure to get quality reward eligibility.
You can optimize user referrals with simple A/B testing for each part of the referral funnel. Experiment with many offers, creativity, and messaging, and see what drives more sharing and conversions. Friendbuy makes it easy to build variants, measure gain for all your key performance indicators, and instantly pivot when you recognize a champion.
Friendbuy furnishes you with email templates to maximize an automated program, also the flexibility to produce custom communications. You can simply set event-based triggers and addresses to power more communications to customers and prospects. You can trace real-time performance through every step in the referral funnel.
5. Referral Rock
Referral Rock is a well-known referral program software that helps firms to set up word-of-mouth on autopilot. It allows you to customize the look and feel of your referral program to suit your brand and customer experience. In addition, it gives your advocates and referrals a seamless experience, so they’ll need to engage and participate.
You can manage the design, creativity, copy, messaging, and more. You can further build the referral program directly into your customer interactions and marketing channels to present a seamless experience across all touchpoints.
Referral Rock covers a dedicated advocate portal to quickly share and track results, with pre-drafted messaging to make sharing easy and on-brand. In addition, tailor-made goes as far as presenting personalized advocate codes and unique links.
You can allow your advocates different ways to join and share. These involve integrating your email marketing tools with a single click, a website referral widget for comfortable access, automatic enrollment when behind a login page, and single sign-on via Facebook and Google. In addition, advocates can share via email, social, SMS, unique links, and codes.
With Referral Rock, you can set up in days, not weeks, with an iterative method to immediately launch and optimize your referral program. In addition, they have personalized the onboarding to make it simple for you to get up and going without requiring complex integrations.
6. Ambassador
It is a great all-in-one referral software. You can rely upon it when it comes to handling referral, partner, influencer, affiliate and advocate programs on a single platform. All of these kinds of marketing follow a similar pattern:
- Know your ambassadors – customers, affiliates, employees influencers, partners, and others.
- Enrol your ambassadors in personalized and targeted referral marketing campaigns.
- Track your ambassadors and observe their key performance indicators.
- Reward your ambassadors with tailored incentives and automate the rewarding process.
Ambassador allows multiple referral marketing opportunities. For example, you can tailor particular referral programs based on customer type and give different rewards and messaging while tracking and analyzing each segment and activity. In addition, they offer out-of-the-box eCommerce, CRM, and billing integrations – along with JavaScript & Open API.
Wrap Up
In this post, we learned about some of the best referral marketing software. Each of them offers unique features and provides relevance. Therefore, depending on your requirements and budget, you can pick the best software for your organization.