We are going to witness a rapid increase in startup companies as many minds now are thinking of businesses. Launching a very own startup is sure a great achievement for beginners but stepping into the steps of growth is the real achievement. This can be achieved through planning what their target audience prefers and strategize what will work.
In this context, more significantly many businesses are going digital and when it comes to startups, there is no place better than the digital which would prove to be fruitful for them. The only problem here is that they do not know where to start and what strategies to grow online successfully. The transformations that companies adopt initially are only the first step whereas there is a lot more to pave for the way to online growth. It is always best to hire a smart digital marketing company that would understand what is the need for time and then plan, strategize, executes and implement accordingly.
Here we have listed some of the five basic digital marketing strategies for startups that are key to increasing effectiveness online:
1. Don’t Abandon Email Marketing
As opposed to the general beliefs, email marketing is not dead and can never be! You can receive a great return on investment (ROI) through emails. Running an email marketing campaign is highly effective and the simplest way to delight your audience with what amazing things you have to offer for them. You can also analyze how your emails are performing to identify if your campaigns are running successfully or not.
All in all, email marketing is one of the best tactics which is easy-to-master and once you’ve mastered this, you can expect a win-win situation. You can consider the following points to start the right way:
- Your subject line is important – make it eye-catching, beneficial and engaging
- Restrict from using jargons – your email copy should be persuasive yet simple in terms of language and tone
- Segment your text – use subheadings and bullet points
- Communicate the benefits you are offering
- Make your emails mobile-friendly
2. Quality Yet Creative Content
Your audience would not want to see direct regular, promotional content that is hammering them to just buy the products anyway. Your ultimate digital marketing goal should be to offer high quality and innovative content to keep your audience engaged. Your content should be equally informative, engaging and exciting. To do this job, you need to make sure that you have all the needed data, details and also keywords that you want to integrate into your content. You would then have to spread wherever it is required such as blogs, landing pages, social media, Google ads, etc.
Keeping these points in mind can improve your online ranking and surge organic traffic to your website.
3. Focus on Improving Your Ranking
By putting adequate efforts into SEO strategies, you can improve your website ranking. To do this, you need to thoroughly research the best keywords that relate to your industry and then form-wise content out of it to put on your website. Another way to improve ranking is by building credible links for effective visibility.
4. Use Conversational Marketing
If you want your audience to pay attention to your offerings, then you simply have to be in their shoe. One-on-one conversational tactics can create trust between your business and your potential consumer. This can be easily done in many ways such as videos and podcasts to directly connect with your audience as if in real life. You can also integrate live customer support, chatbots and messenger and email marketing to cater to the purpose. Mixing at least two or three of these forms can create a trustworthy and valuable relationship with your customers.
5. The Classic Social Media
Social media marketing can never grow old; it just keeps getting bigger with time. Through this platform, you can directly reach and engage with your audience and even get creative in the process with immersive yet compelling messages through social media posts. Consistency is the key here, that is how you can expect conversions and leads and even boost brand awareness. Avoid being too or only promotional as a customer can find it as spam which is a negative point for your business conversions. Make use of valuable and informative content which your audience can relate to.
Digital marketing has no one way to success, experimenting and discovering the tactics that are the right fit is a key. You can make use of the strategies we have mentioned here to start your bright digital journey.
Jack is a senior marketing executive and a digital strategist working as a freelancer. He has completed his MBA in 2016. He has worked for IT and digital marketing firms previously. With over 5+ experience in content writing he also focus on influence marketing practises.