The art of selling products/services to the customers states that introduce the offerings and retarget them at the place where your customers are. While looking at the latest trends, businesses have understood that mobile is the best place to target customers. Why? People are using mobile applications for every possible day-to-day activity, which is in their pockets all the time.
More than 2 billion mobile applications are serving a person which was unimaginable before. Realizing the need businesses have started migrating to the mobile virtual world from the physical world for product selling and promotion, retaining customers, and increasing profits. However, if you are the one who is not convinced to make a mobile app as you already have a loyal client base then you are greatly mistaken.
The massive shift brought by the latest pandemic is- everything has gone mobile. Your business should prepare for the future. Otherwise, you will become an extinct species with existing customers moving to the competition. To support your decision to create a mobile app development for your business and take it online, here are some more benefits that your business will reap with it.
Top 10 benefits of building a mobile app for your business
As a business owner, if you are puzzling about what can you do with the business app. The range of benefits lets you know the common ways you can leverage the app and get benefited from the same. They are:
Build your brand
Businesses put a lot of effort, time, and money into creating a brand to deliver a deep brand experience. The experience makes the customers interested in the brand. Billboards, outdoor advertising, TV, and leaflets are the common brand marketing alternatives that have helped the business in building a strong brand name, but now, the branded mobile app is the solution.
As the mobile devices has become an integral part of people’s lives. A business can leverage the mobile app build by top mobile app Development Company to its brand’s benefit. The better outcomes are driven by the mobile brand marketing efforts by syncing the brand’s logo, color combinations, and other elements with the mobile app. For instance, the Loreal brand perfectly uses the customized mobile apps to engage customers with strong brand building.
Connect with customers at a speed
Businesses can bring more leads down the sales funnel when they can convince the leads with stellar communication. The inability to access the right information instantly makes it difficult to satiate the customers. The development of dedicated mobile app for your business product and services fills the void by providing access to the right information at the right time.
The personalized information availability helps in serving the customers better and faster. Plus, connecting the dots, the support for in-app live chat or AI-based chatbot drives customer engagement and increases customer satisfaction rate. This directly influences overall sales and ROI.
Add value to customers
In the changing landscape, customers are heavily relying on technology solutions to meet their needs. The mobile app is one of the powerful digital channels that’s used at scale by businesses to improve accessibility to their products and services, enable order in a click, and complete transactions. At the same time, it meets the need for convenience and usability.
In the same vein, it helps users with informed purchase decision-making, tracking orders’ status, complaint management, and other things that they love the most. Market research and competition research help businesses to improve their apps with more features that add value to the customers.
Engage customers like never before
Reaching out to higher customer engagement levels helps bring back the customers to the brand again and again. Also, it helps with increasing customer lifetime value, sales, and revenue. Achieving high engagement with mobile apps requires the addition of a couple of features.
User segmentation is the best way to create user categories based on demographics, purchase patterns, spending capacity, and more. It helps in sending personalized messages and smart product recommendations that make the users interested. Innovating discounts/deals, loyalty programs, and other features based on user segmentation take user engagement to a new level. It helps businesses to understand more about their user and user requirements. Businesses can use that information to create the brand that users seek and improve on their product quality and services.
Improve customer loyalty and retention rate
Customer retention is quite expensive for businesses as opposed to new customer acquisition. That’s where mobile loyalty programs help in increasing customer retention rates as they add value to the customer’s buying journey. You can run loyalty programs through mobile apps in different ways such as providing freebies, enabling free shipping, providing special privileges, and making extra discounts/offers available to improve customer loyalty and retain them.
Integrate loyalty programs with mobile apps in the following ways that improve the buying experience. Provide instant rewards to the buyers in the form of loyalty points that encourage users to do more purchase. Send personalized recommendations to the users at a specific time during which the chances of their browsing and buying the products are higher. Also, you can reward users for sharing the products or their experience on social channels that boost brand awareness.
Gain competitive edge
In the evolving technological landscape, stepping into the market with competition is a hard nut to crack. Traditionally, it’s implausible to analyze what competition is doing, which is essential to seize an edge in the fierce competition. Mobile apps help in keeping track of all the factors related to customer behavior such as which features motivate the user to purchase, which features result in a bad experience, and which UI/UX design element needs to update.
The measurement of all these metrics helps businesses in improving workflow, sales, and the bottom line. Additionally, the mobile app enables addressing all the pain points at speed. This way your business can fill the void earlier before the competition does. It provides a competitive advantage to your business.
Market the offering uniquely
The topmost advantage of custom app development is businesses have direct access to the users’ information, that’s collected when users browse the app. It helps the digital marketing team to use the content effectively to improve the marketing campaign’s success rate. There are different ways the mobile app can help in achieving marketing goals.
Sending push notifications is effective as the chances of getting noticed and opening in-app personalized push notifications are 70%. Also, it brings back the users from the mobile home screen to the app. Ads and CTAs are placed as they have high click-through rates. The power of social media can also be harnessed to socially market business offerings with mobile apps. Adding social sharing buttons would help in getting the products marketed socially by the existing users, which creates more impact on new users.
Enhanced customer support
Irrespective of the good products/services offered by your brand, the customers expect some level of customer support. Also, they look for instant support when required. Otherwise, they abandon using the app with a bad impression. It means real-time communication enhances customer experience.
Mobile app facilitates good support in distinct ways such as it meets the self-serve need of customers with FAQs or using a help center to get the answers to their queries. AI-based chatbot that intelligently answers customers’ questions frees up the customer support team from answering repetitive questions. Also, the bots provide smart recommendations during communication that satisfies the customers and convince them to more purchases.
Find customer insights
When businesses enhance their offerings or launch new products/services, they need customer insights to bring changes in the offerings wearing the customers’ lenses. It helps in creating customer-centric products/services that customers are exactly looking for. Using analytics tools, the business can track users on a daily, weekly, and monthly basis, download rates, retention rates, and user demographics that help them design the app in a way customers want.
Customer insights have helped leading businesses turn subscribers into loyal customers and increase sales and ROI. Starbucks is a good example of the same.
Control your business
In place of partnering with third-party IT vendors for your digital marketing efforts, branding, security, or others, you tend to have less control over your strategies and users’ data. With the development of a mobile application for your business brand, you will have more control over data and the additional way to run your business. It’s possible when you choose the right mobile app development company for your business app development.
With mobile app, you can reflect your brand and its unique offerings with logo and transition effects. The business transactions are damn secure. By scaling the resources, the business can be enhanced as the business grows. Nurture customer relationships with improved customer interactions and engagement. The improved control enables businesses to tweak strategies and offerings the way they want.
What’s your take?
The mobile app is the lifeline of businesses that helps them secure their presence in the world. It links the businesses with their future, tremendous growth, and high ROI through its range of benefits. During corona outbreak, start-ups that started their journey by making a mobile app or complemented the physical business with the online mobile application amazed the world with unmatched success.
My two cents: The best app development company can make your business app succeed with the apt mobile app business plan creation and the right development methodology selection.
Are the importance and benefits of mobile apps convincing you for building an app for your business? Ready to take the plunge with mobile app development? Get connected with mobile app consultants that help you know- how app development is a good fit for you and brings a plethora of benefits to your business.