Do you know that? The renowned tool Ahref report tells that SEO strategies drive 1000% more traffic for your landing page or websites as compared to organic social media.
I know that stats make you more eager and thrive to work on the best SEO practices. Therefore, I picked this topic to spread awareness on why you need to take a leap to kick off SEO. So, if you’re a startup then you’re in the right place in order to understand at what stages SEO can help you to scale your business.
If you don’t want to go with SEO operations on your own. Don’t worry, you can go with work around and take assistance from SEO services companies around the globe.
For now, it’s time to understand why SEO is important for your startup growth.
Let’s Understand: What Is SEO?
SEO has become the most integral part of the majority of the companies including Moms & Pops or Unicorn companies. Search Engine Optimization is also known as SEO and it’s the process by which you tell the search engines like Google or Bing about your business and what services you offer.
You know when you start producing and publishing your content. Then, it’s the time when search engine bots come into action which are also known as crawlers or in more technical terms spiders. They start judging your content and get to the point if your published content is relevant to your audience. More of that, it analyzes if you have created the content more focused on the user expectations because user intent is one of the important factors.
And, how do you rectify it? The answer is “Bounce Rate” KPI via Google Analytics. Therefore, you need to follow the best practices of SEO that includes on-page, off-page, or sometimes technical SEO as well.
Let me quickly run down the activities that will help you in making SEO optimized process. So, you focus on external link building. You use the relevant keywords with proper distribution throughout the content. Apart from that, you also keep an eye on MT, MD, and Tittle.
And, top of that, you also need to ensure that your website is totally responsive and has a great user experience. Also, integrate the SSL certificate from a reliable company like Let’s Encrypt.
1. SEO Helps You to Compete With the Global Competitions!
SEO has changed the game globally. If you’re a small ecommerce store owner that sells 10 products a month and has traffic of around 100 a month. SEO helps them in their business growth. On the other hand, if you consider yourself as a marketplace like Amazon then SEO can help you to generate the great number of traffic, new sessions,s and probably a new business too.
By doing the right strategies for SEO you can manage to land the thousands of traffic in a month and start finding the proper ones that are the best fit for your business. And, start generating your income and start competing among your competitors.
2. SEO is Pocket-friendly
The very initial thing that I love about SEO is that you don’t have to invest much in it. If you do SEO for your company or the startup on your own that it’s a ZERO start investment. However, you need to buy some paid tools like Ahref, KWFinder, etc.
Since my entire crux of this article is around why you need to pick SEO for your startups. Whereas SEO starts with the minimum budget and being a startup owner, you’re in the right stage to invest less and avail the of great ROI via SEO.
While we’re talking about SEO and discussing the budget, I never separate the content creator from SEO. Because SEO and content work in parallel lines. So, you ensure that you have a good push and motivation with your content department. Also, don’t forget to assign a separate budget for them. In a nutshell. If you are diving into an SEO with the pure startup mindset then, SEO is the best option to generate value for your business to get an initial boost.
On the other part, you can also work around the PPC which is a more costly approach as compared to SEO. But, before that, you need to build your SEO and the organic game stronger so you can sum up the WIN-WIN situation.
3. SEO Builds Brand Credibility
Do you want to make yourself renowned, people search for you and they find your services, along with that having strong credibility. Then, SEO would be the backbone that would you with.
Why am I saying this? The reason is if you do the constant SEO the Google algorithm recognizes your brand and starts giving you the ranking as compared to other resources. The other reason is that Google also notes down the factor of “Domain Authority” or the “Page Authority.” This means for how long you have been into the business and using the right strategies of SEO.
Please make sure that you never intend to work on the Black Hat SEO strategies because it always results in you with the penalties.
So, what do you need to do to be more credible over the internet? The first thing is to be authentic, engage with the ethical process, and drive well-researched, and consistent SEO techniques, such as blogging, keyword research, mobile optimization, link building, etc.
Cheery at the top, if you’re creating quality content that also lets Google know that your site is to be trusted. Let me quickly share these stats of mine, I wrote this blog 3 years back, and my blog is still on the SERP which also shows the relevant information from the blog.
4. SEO Boosts User Experience
Would you believe that the Google algorithm looks at the website flow and how user-friendly in order to enhance the ranking factor? The algorithm is so smart that it also checks the responsiveness of your website and speed performance as well.
The Google Core Web Vital is the way the helps you with what speed, and technical factors of the website you need to ensure so that Google gives you the best ranking. If you remembered, I mentioned the KPI named bounce rate; the less it is, it’s better for you. This particular metric ensures that for how long your visitor stays on your webpage.
If your page more than 3 seconds to load the page then, it’s alarming you need to check website health and caching technologies. Or it could be something related to the server as well.
This causes your website to drop in rankings, severely affecting traffic, engagement, conversions, and overall domain success.
5. SEO Results Are Long-lasting
People ask me when we get more reach with the ads strategies why should we practice long-term strategies like SEO. The answer is really simple, online ads work only when you paid to the platform and it could be Facebook, Instagram, or YouTube.
Once you’re done with the payment, you’re also done getting the traffic. But that’s not the case with SEO. So, if you start everything and follow all the ethical processes you’re good to go and it ultimately helps your clients in the future!
Reality check, SEO is not a one-night wonder! It takes time and you might have some failures; like, your traffic going down. However, if you keep following the updated strategies you won’ face many issues around it. That’s it for now, wish you the best of luck with your SEO journey. 🙂
All you need to be patient and you will surely achieve your desired results.
Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.