It’s 2022, and videos are the most popular content you can find on the internet. Wherever you go, you’ll discover some short video content here and there, be it on websites, Instagram, Facebook, and of course, YouTube.
Videos have become the priority when people are searching for information on the world wide web. The reason being? It’s simple.
Videos deliver messages faster than other types of content marketing these days. Sure, you can compare videos with images, but the latter can’t share the same amount of information as they do with video content. A single image may only contain a short, pointed takeaway because of the size limitation.
Videos, however, aren’t limited by size nor are they constrained by the amount of information they can share. You could go on for hours and people would still watch, as long as the quality is there and it’s entertaining. This is why more businesses are starting to invest in video marketing campaigns to help boost their sales and ROI.
3 Benefits of Using Video Marketing
Many marketers agree that using a popular form of content can drive people’s interest in their brands. When people are busy watching online videos, it’s time to take this opportunity to introduce products to them.
A study shows that 55% of converting customers used to watch product videos before making a purchase on the respective brand. This concludes that video content plays an important role in generating sales for businesses.
There are other benefits brands can gain from using this strategy, including:
1. Improve brand awareness
Brand awareness is a critical stage for every business that’s starting out. It’s the customers’ ability to recognize and recall a brand when they see or hear it.
One way to improve brand awareness is by using video marketing. Another study shows that 88% of consumers would rather watch a video about a product than reading about it.
This means that if you want people to learn more about your brand, it would be best to produce video content rather than blog posts or social media posts.
2. Boost website traffic
It’s no secret that using video content can help improve website traffic. This is especially useful for businesses that are looking to drive sales through their online channels. More importantly, including a video on a landing page can increase conversion rates by 80%.
This is because people are more likely to watch a video than read through blocks of text. If you have an explainer video on your website’s homepage, there’s a higher chance that visitors will stay longer on your site and explore other pages.
3. Increase SEO rank
When you have videos on your website, you’ll increase your chance of landing higher on the search engine result page. The reason is that videos are often associated with high-quality content, which is what Google’s algorithm favors.
Including videos as part of your SEO strategy can help your business achieve its long-term goals. Not only will you get more website visitors, but you’ll also rank higher on SERPs, which can result in even more traffic and sales.
5 Best Video Marketing Tools For Your Business
Now that you understand how important marketing videos are for your company, let’s start creating one!
Before producing your own marketing videos, you should know that not every video works out. Although videos in general can help you boost your promotion, some have failed in doing so because of several reasons. Many marketers fail to deliver the right video for their audience by creating the wrong content.
Or, a few of them just don’t provide engaging videos because they are not experienced in working with it before. That’s why many novice video producers can’t make a great video that goes viral on the internet. One of the essential reasons is they don’t make videos with the right tool.
Luckily, there are many video marketing tools that can help you with your video marketing journey. Here are some of the best ones:
Many marketers have used Wistia in the past few years because it’s widely popular among business owners and content creators, especially those in the B2B industry. This tool is an all-in-one video platform that can help you create, host, and track your videos.
Wistia also has a wide range of features that can take your video marketing to the next level. For starters, it has an SEO-friendly player to help marketers to optimize their marketing videos and improve their search ranking. This tool also has a lead capture feature that can turn your video viewers into leads.
Other than that, Wistia provides several integrations, including Salesforce, Marketo, and Google Analytics. You can use these integrations to track your video performance and ROI.
Another great video editing tool for beginners is Renderforest. If you’ve never created marketing videos before, it’s advisable to use this software.
Renderforest helps create videos for various purposes, including corporate presentations, intros, and explainers. It also has a wide range of video templates that you can use to create your videos.
The best thing about Renderforest is that it’s free to use for basic video editing. However, if you want to use its more advanced features, you can subscribe to its paid plans, which start at $5.99 per month.
Moovly is a cloud-based video creation platform that helps businesses create marketing videos quickly and easily. It has a wide range of video templates that you can use to create product videos, explainers, brand videos, and more.
This tool is also great for those who are new to video editing because it’s simple and easy to use. Moovly also offers a free plan that allows you to create videos with a watermark. If you want to create videos without the watermark, you can subscribe to its paid plans, which start at $9 per month.
Animoto is a video editing tool that helps businesses create professional-looking marketing videos. It has a wide range of video templates that you can use to create product promo videos, brand videos, event videos, and more.
Animoto also offers a wide range of features, including video editing, royalty-free music, and HD exporting. You can use these features to create marketing content that looks and sounds great.
Animoto also offers a free plan that allows you to create videos with a watermark. If you want to create videos without the watermark, you can subscribe to its paid plans, which start at $8 per month.
Biteable is another video editing tool for businesses that want to create marketing videos quickly and easily. It has a wide range of video templates that you can use to create tutorial videos, sales videos, commercial videos, and more.
Biteable also offers a wide range of features, including stock images, music, and other elements you can add to your marketing videos. You can use these features easily to improve the final result of your content.
Video marketing is a great way to improve your sales and ROI. However, it’s important to use the right tools to create high-quality videos. Using video marketing tools helps you make high-quality content that your audience would enjoy. And more importantly, video editing tools help make your content look professional.
These five video marketing tools mentioned above are some of the best in the market. If you’re looking for a video editing tool to create marketing videos, make sure to check them out!