The digital era we live in requires continuous online presence from fashion brands to remain relevant. Having said that, what else is the best way to stay in touch with customers, increase brand awareness and boost sales than social media? With a powerful tool such as social media marketing, you can scale your business from a local shop to a world-known brand.
Besides being able to reach new customers and expand your target audience, the power of social media is much broader. It allows users to source inspiration, and stay educated and entertained while scrolling through different content. So, what is the best way to use social media marketing for your fashion brand?
1. Choose adequate platforms
The fashion industry is a vast field with numerous niches. According to that, you may notice varying target audiences for certain brands. Taking that into consideration, you must know that each target audience has a preference when it comes to social media platforms, so choose your channel wisely. How can you pick an adequate platform?
Since most things in marketing depend on the audience you’re targeting, this decision should too. Focus on platforms that utilize visual content, such as Instagram, Pinterest, and TikTok. This doesn’t mean that you should completely ignore the others when you plan to scale. However, you’ll be able to adequately present your apparel while engaging with customers from all over the globe!
One of the biggest perks of social media for a fashion brand is that you can create shops on those platforms that allow you to strategically present your items and attract customers. Creating Instagram shops and a Facebook marketplace page will give you a competitive advantage with your target audience and help you generate more sales. Does that mean that you shouldn’t advertise?
Absolutely not! While most people are used to new features on those platforms, pushing your products through with some paid promotions can get you far! Paid ads on social media can be customized to target your exact target group, which increases the chances of increased sales and traffic.
3. Invest in influencer marketing
Social media influencers are a gold mine in the fashion industry. While they help you realistically present your brand and everything you stand for, they also build brand awareness and help you grow. You can increase your following and reach a specific audience by using social media influencers for your marketing. But how can you reach them and who to choose?
Nowadays, a lot of people want to be an influencer. The big parts of choosing the adequate one for your business are your niche and its values. If you have a tight and specific niche, hire an influencer with a similar interest to support your cause. Also, ensure the values of the influencer matches those of your brand. After all, they are representing you publicly!
4. Utilize different types of content
Social media allow you to use your creative side and come up with unique ideas that will help you present your products and services to the audience. Combining different types and forms of content, you will create the perfect marketing strategy to promote your brand on social media. While you educate, promote, entertain, and inspire customers, ensure you present your business in the right way. How can you do so?
For instance, besides the regular merch you’re presenting, showcase the process of how your clothes are made. Educate your customers on what they can expect if they order print on demand clothing and how they can customize their orders to suit their needs. Being transparent in the fashion industry allows you to gain trust and attract more people.
5. Track customer engagement
You can’t have a social media marketing strategy without tracking its results. With each post you create, you will generate certain organic traffic and engagement. The way your followers and customers react to your posts says a lot about your marketing strategy. So, what can you do with the information?
If the post you create is high-quality but doesn’t attract much attention, maybe your posting schedule is off. Try to keep up with the time when your target audience is the most active. Also, analyze the statistics and take each feedback with great care since it can help you make or break your business!
Social media is a powerful tool to get your brand out there. With dedication and the right strategy, you will be able to utilize its benefits to your advantage. So, hop on the trend and use social media for your fashion business for better results and boosted sales!