How Social Media Can Help Your Business Grow

As a business owner, growing your business is probably one of your focuses today. But have you ever wondered how social media can help your business grow? Do you feel as if your time on social media is a waste and that you don’t get anything valuable from it?


As businesses have grown and evolved over time, social media has become one of the focal points. It can be an incredibly useful investment for your business. It can also greatly increase your presence on the web and through different social media platforms, it is a lot easier to reach people who you may not have been able to reach before.

According to Statista, by the end of 2017, there will be 3.1 billion social media users active on at least one social network. As such, one simply can’t afford to ignore the potential of these powerful platforms when marketing a certain business.

The numbers speak for themselves – as recent statistics show that 73% of marketers see organic search results as the primary source of acquisition to their website. In this article, we’ll discuss the top social media platforms for your business marketing what they are and how they can help your business grow.

1. Boost brand awareness

Today’s consumers want access to information at all times which makes it difficult for businesses to get their name out there when they aren’t already known as an expert in their niche. Social media gives businesses visibility because users are able to share content across multiple networks such as Twitter, Facebook, Google+, and LinkedIn (to name just a few). This means that even if someone doesn’t know about you yet, but sees your product name or logo on a social media site, they may be more willing to try it out. It’s also much cheaper than other forms of advertising like television commercials or billboards.

2. Drive traffic to your site

Social media is a great way to grow your business because it gives you access to an audience that you may not have been able to reach before. You can use social media sites like Facebook or Twitter to post updates about new products or sales, which will encourage people who follow you on those sites to visit your website.

3. Generate leads

One of the main benefits of using social media for lead generation is that it allows you to target people who are already interested in what you offer. This means that you don’t have to spend money on advertising campaigns or pay-per-click ads that don’t necessarily get you the results you want. Instead, all you have to do is create engaging content that captures their attention and gets them interested in what you have to offer.

As soon as they see your content and find out what your business does or offers, they may be interested in buying something from you or signing up for one of your services or products.

4. Connect with Influencers

Social media makes it easy to connect with influencers in your industry who have large followings on Instagram, Twitter, LinkedIn, or Facebook. These influencers could be journalists, bloggers, or other business professionals who have built up a reputation for sharing valuable content on their feeds. They have access to engaged audiences that are interested in what they have to say about certain topics, so connecting with them is a great way to increase the reach of your own content.

5. Grow Your Audience

Social media platforms allow you to connect with potential customers as well as current ones. And as long as you’re using them correctly, they will also help you grow your audience and reach more people who are interested in your product or service. The more followers you have on social media platforms like Facebook or Twitter, the easier it will be for others to find out about your business and follow along if they’re interested in what you have to say or offer.

The most popular social media platforms for business include Facebook, Twitter, LinkedIn, and Instagram. Here’s how each one can help your business grow:


Companies like Facebook are one of the most popular social media platforms in the world. It offers a wide variety of features, including live-streaming videos and video ads. It also allows you to target your ads based on age, location, gender, and interests. With over 1 billion daily users on Facebook alone, it’s one of the best places for businesses to market themselves online.


Instagram is another great platform for marketing your business because it focuses on visual content like photos and videos. It also allows businesses to target their ads based on factors such as location or age range; this makes it ideal for local businesses who want to reach people within their area.


With 328 million active users, Twitter is another popular platform for digital marketing. While it doesn’t have as many users as Facebook does, it has a higher engagement rate because users tend to tweet more often than they post on other networks like Facebook or Instagram. This makes Twitter an effective way to reach an audience who is actively interested in what you have to say (as long as they’re following you).


The world’s largest professional network with over 400 million members in over 200 countries around the world. It’s one of the top places to promote your business because it’s designed specifically for professionals and companies to connect and do business together.


In short, social media allows your business to present its image in a way that encourages people to trust it. But this is only one of the ways in which social media ties into successful businesses. Where once social media was often seen as an optional route that would bring little benefit to one’s company, it has now evolved into a necessity for many companies across the landscape.

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