Aesthetic Web Design Ideas For B2B Business Websites

Web design is important because it plays a vital role in how your set of audiences perceives your brand. It sets the tone for your business webpage and lends the visitors the first impression of your business. A few seconds is only needed to judge a business by its web presence. Thus, you want to make a positive impact on your audience in these mere seconds. A good web design helps in making sure that when someone visits your website, it grabs their attention and influences them to keep coming back.

Benefits of a well-designed website

Statistics prove that 7 out of 10 people research a company online before choosing to make a purchase with them. No matter the size of the business it is vital to showcase an aesthetically pleasing website. Over the years, web design evolution has focused more on the user experience and interface that helps in attracting more and more users to a website. Here are the benefits of an aesthetically pleasing website:

  • Gives a better first impression
  • Sets the tone for customer service
  • Reduces bounce rates
  • Boosts sales and revenue
  • Improves search engine visibility
  • Creates a sense of consistency
  • Establishes a unique brand identity

Unique ideas of B2B website designs

A well-designed website for B2B should be the perfect combination of visual as well as informative content. Web development companies or experienced web designers are well versed in understanding different assets of your brand including your fonts, logos and colors. They will be able to use these things in the best possible way on your website and showcase your brand. Here are some unique ideas for creative website designs:

Layout schemes

Web layout schemes are patterns that define the framework of your webpage. It defines the content hierarchy to convey your business’s message to your visitors in the best possible way. Moreover, it aids in layering the information on the website both for the users as well as the website’s owners.

Unique layout schemes provide a clear pathway for navigation within your website. It puts the most crucial elements of information in the center and front of the webpage. The website layout is also the positioning of all the visual elements on your web portal. You can control the relationship between the users to better steer their experience through the intentional arrangement of page elements.

Color schemes

One of the top priorities of an aesthetically pleasing website is setting the perfect color scheme. Adopting the perfect color scheme for your web page establishes a sense of trust and perception in your customers. Here are a few examples of wonderful combinations of color schemes that can be used as an inspiration for your business website:

  • Youthful and young color palettes: Purple, orange, leaf green and baby pink.
  • Stylish and curated colors: Cream, rust, coal and lilac.
  • Trustworthy color tones: Blue, white, dark grey, aquamarine and teal.
  • Head turning creative colors: Black, yellow and neon blue.
  • Soothing yet confident color palettes: Navy, gray, coral, pale pink and lilac.
  • Bright and health-conscious colors: Orange, pale peach, deep forest green and mint.
  • Colors for eco-friendly products: Navy, hemp green, pale lemon and oatmeal.
  • Calming and optimistically neutral palettes: Charcoal black, cream and peach.
  • Fashionable and contemporary color schemes: Orange, mint, mauve and violet.


When working on the design of a webpage, one of the most neglected website components is the font style. However, font styles tend to speak volumes about your business. Various font styles communicate different subconscious messages to your visitors that can help in building your brand identity. Fonts being a big part of website design, are crucial for convincing visitors that they have ended up on the right page. Users read between the lines and quickly judge the website based on the font that is visible to them. Moreover, a specific set of fonts convey specific messages such as trust, strength, creativity, elegance, sophistication and many more. Here are four main types of fonts used in website designs:

  • Sans serif: Convey strength, style and modernism.
  • Serif: Conveys reliability and traditionality.
  • Hand-written script: Conveys creativity, elegance and a sense of personal touch.
  • Display: Conveys individuality and uniqueness.


Visitors judge a website vastly based on its looks rather than its content. In such cases, icons play a huge role in attracting attention whilst saving visual space. Icons are small elements in a website that are vital for indicating information. These elements are small only in size, not in significance and importance.

These little visual anchors help direct the users to perform the targeted action. The integration of such icons seems easy at first glance but it requires a thoughtful approach and creative design competence. Users don’t like deciphering riddles in the name of icons. Thus, it is important to use icons that are familiar to everyone along with making their implementation unique.

Menu designs

Menu designs are an organized list of links to other web pages or internal pages within a website. These menu designs play a huge role in navigating a user to its desired destination.

Menu designs most commonly appear in page headers or sidebars, allowing the audience to access the most useful pages quickly. Modern audiences are notoriously impatient and are known to give a website just a few seconds before they bounce to another one. Therefore, a confusing menu design structure will frustrate them quickly. The more embracing and usable your menu design is, the more likely a visitor is to linger on your webpage.

Text construction

The key to a good website design is to beat the odds. Text construction may seem like a negligible element but well-written content that’s optimized for the web rises to the top of search engine visibility. In a web designing phase, constructing texts can help you vary your word choice by visualizing which words are used the most. Here are a few tips that can help you in building a rock-solid text construction for your website:

  • Write short and simple sentences
  • Stick to active voice
  • Mix up your word choice
  • Show, don’t tell
  • Know your audience
  • Avoid insider language
  • Make text scannable
  • Layer website content
  • Follow an inverted pyramid model

Image selections

Image selection has always been one of the most important parts of visual communication on a website. Thus, B2B businesses prioritize developing visual assets as part of their web design strategy. Audiences are smarter than you think, they can easily identify if a website is using a common stock image that is irrelevant to a website and is of poor quality.

Selecting a low-quality image holds the potential to ruin the entire design of your website. It can impact on user experience and user interface negatively. Thus, it is important that your image selection is thoughtful, relevant and wisely chosen. Moreover, images with high resolution and large pixels work best. Before choosing an image for your website, here are a few things you must follow for a better website design structure:

  • Pick high-quality images
  • Choose the right image file
  • Showcase real people through your images
  • Pick images with call-to-action
  • Choose images relevant to your brand
  • Let the image do the talking
  • Optimize the image for SEO

Button selections

Button selections in website design convey a specific call to action(CTA) such as the pay button or submit button. CTA is a text link that is located all around the website through a button or an icon. This will navigate the user to theory’s next steps or help in continuing in the conversion process. Below are the most widely used buttons based on their actions:

  • Sign up buttons
  • Learn more buttons
  • Trial buttons
  • See details buttons
  • Subscribe buttons
  • Buy now buttons
  • Download buttons
  • Add to cart buttons

Closing word

Amateur websites or do-it-yourself websites often adopt color and layout schemes that don’t incorporate their business or brand. Using such inconsistent logos, incompetent colors or a variety of different font choices that don’t set a clear tone can do significant harm to your web design. All of this leads to a negative user experience, impacting your brand credibility. Thus, it is important to keep in mind the aforementioned web design ideas to make your B2B website aesthetically pleasing. Conclusively, you can always rely on hiring web developers that have relevant experience in your industry to help you build a website with creative and thoughtful web designs.

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