Top AI-Powered SEO Tools to Automate Your Marketing Performance in 2023

All marketers are now living in such a cutthroat digital landscape where SEO isn’t just about tweaking a few keywords or hoping for the best. It’s a full-blown battle for eyeballs in the search engine arena, and Artificial Intelligence (AI) is your ultimate SEO secret weapon.

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AI-powered SEO tools give you so much more than conventional keyword analysis and manual optimization. It acts like your entire digital marketing team that works 24/7, tirelessly monitoring, adapting, and optimizing your content as well as your online presence.

The thing is, with tons of AI-powered SEO tools out there, it can be quite challenging to find one that you really need. We’ve listed some of the best AI-powered SEO tools that’ll turbocharge your online presence.

AI-Powered SEO Tools You Should Try

There’s no such thing as one-size-fits-all tools, including when we talk about AI-powered SEO tools. What works for your competitors doesn’t always work for you. That all said, here are some worth-trying AI-powered SEO tools in the market.

#1. Surfer SEO

Surfer SEO comes in handy when you’re looking for a robust SEO tool that focuses on keyword placements and overall content optimization efforts.

Using AI technology, this tool guides you on what keywords you need to include, where to include them, how many word counts your articles should have, etc. There’s also a score to indicate how optimized your content is.

Overall, Surfer SEO combines content planning, generation, and fine-tuning within a comprehensive toolkit all in one dashboard. This can boost your organic traffic and foster brand expansion.

#2. Jasper

Japer is well-known as an AI-powered writing assistant. Using this tool, you can generate articles in minutes. First, you toss in some seed words, and Jasper takes a peek, working its magic to whip up phrases, paragraphs, or whole documents that match the subject and the vibe you’re aiming for.

This platform offers a whopping 50+ AI content templates to cover all your content needs, from blog posts and emails to snappy marketing copy, Facebook and Google ad content, meta titles and descriptions, press releases, and a whole lot more.

#3. Content at Scale

Content at Scale focuses on creating human-like content. Its AI does a cool trick: it looks at the top-ranking content for your target keywords, figures out what’s working like a charm, and then crafts entirely new content based on that winning formula.

You can just simply grab the draft created by their AI, make any adjustments you want, and hit the publish button. Even though it’s generated by AI, this tool scores better in most AI detectors than other AI tools or even human writing.

But still, always double-check before you finalize and release it into the digital wild because, well, perfection is in the details.

#4. Pictory

Content is not limited to those text-based ones like articles. In fact, well-optimized videos can also boost your overall SEO efforts. In this case, Pictory can help you generate videos in minutes– even when you don’t have any experience creating videos (social media videos, animation videos, marketing videos, etc.).

You kick things off by supplying a script or article, which acts as the foundation for your video content. Pictory will visualize them through AI-generated videos. Even better, this tool transforms your blog post into captivating video material suitable for sharing on social media or embedding on your website.

It’s a fantastic capability for both individual bloggers and businesses seeking to enhance their audience engagement and content quality. Plus, the cloud-based nature of this tool means it’s compatible with any computer. If you also put an SEO effort into YouTube marketing, this tool is definitely worth trying.

#5. NitroPack

NitroPack enhances a website’s search engine rankings by turbocharging its speed. It provides everything you need for a fast-loading website all in one place.

The tool comes equipped with an advanced caching system and utilities to supercharge image loading. It can enhance the performance of HTML, CSS, and JavaScript. What’s more, it supports WordPress, OpenCart, WooCommerce, and Magento websites.

#6. Alli AI

If you’re a big enterprise or e-commerce site, Alli AI can make your SEO efforts a lot easier. This tool keeps a watchful eye on code and content for larger websites and provides you with top suggestions and enhancements by integrating software into the site infrastructure.

All of the features ensure you improve your on-page SEO and facilitate real-time updates. With artificial intelligence as your guardian, your site undergoes constant monitoring and automatic improvements.

#7. Frase

Frase is more than an AI-powered writing assistant. It also offers a robust SEO research tool where you can brainstorm ideas, create outlines, do competitor research, write, and optimize your content.

This tool offers real-time content optimization recommendations as you compose your content. While you’re busy crafting your masterpiece, this cool tool is working in the background, analyzing your words and offering suggestions to help your content shine in search engines.

How to Choose The Right One for Marketing?

Each one promises to be the game-changer you’ve been searching for, but not all will suit your unique needs. So, how do you go about choosing the right one for your SEO campaign?

We’ll walk you through the essential criteria and considerations that will lead you to the marketing tool that’s your perfect match.

Know Your SEO Goals

Different AI tools excel in various areas, so understanding your SEO goals is crucial. Make sure you know what you want to achieve with an AI-powered SEO tool.

Are you looking to optimize your content, improve keyword research, or enhance your website’s technical aspects?

Define Your Budget

AI-powered SEO tools come in all shapes and sizes, and their prices can vary significantly. While some offer free plans with basic features, others require a subscription or a one-time purchase.

Set a budget for your marketing tool investment and stick to it. Remember that more expensive doesn’t always mean better, and there are often cost-effective options that can deliver excellent results.

Ease of Use

No matter how robust an SEO tool is, if you and your team can’t even use all the features because you struggle with the interface, it won’t get you anywhere.

Ensure the tool you choose is user-friendly. It should streamline your workflow, not complicate it. Look for a tool with an intuitive interface and clear instructions. You can also try the free trial to get a first-hand feel and experience.


Compatibility can save you time and resources– on top of that, it helps with a smooth workflow and efficient data transfer. Check whether the AI SEO tool integrates seamlessly with your existing tools and platforms.

User Reviews and Recommendations

Explore user reviews and seek recommendations from peers or industry experts. Real-life experiences can provide insights into a tool’s performance and reliability.

You can opt for third-party, unbiased websites like G2, Capterra, Clutch, etc., for more honest reviews.

Wrapping Up

AI-powered SEO tools should be used as a means to amplify your digital presence and outshine your competition. The most important part here is to stay up to date with the latest SEO trends. Even the most brilliant tool means nothing if you adapt and evolve alongside the ever-changing digital landscape.

SEO is not a one-time effort but a continuous journey. So, while AI tools can work wonders, they’re most effective in the hands of those who keep learning and adjusting their strategies to match the latest SEO trends.

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