Top 7 Conversion Rate Optimization (CRO) Software and Tools

If you wish to increase the leads and sales generated from your website, conversion rate optimization is the key. In common internet marketing, conversion means visitors to your website being turned into potential customers, who would become a member in your website and eventually make a purchase. Hence, conversion helps you to increase the sales through your website.

Conversion Rate Optimization defines the process of enhancing a website so that it generate more results by being easy to use & navigate, more trustworthy & persuasive, etc. It’s the best way to significantly increase your leads and sales without spending a load of money heavy internet marketing. In fact, CRO is the first step to increase traffic to your website, before focusing on the marketing aspects of the business.

However, most SEO marketers misunderstand CRO as a process that changes a website and calculate some statistics. It’s more than just numbers. You need to understand the needs of the visitors to your website and find out what is missing in your site that lacks meeting those expectations. You also need to understand what needs to be done in order to deliver those expectations.


Conversion rate optimization and website usability testing tools. Use software from Plerdy online marketing platform to increase CRO, sales and usability.

  • Simple installation
  • Cost efficiency
  • Data security
  • Efficiency
  • Speed
  • Website improvement
  • Additional metrics
  • Integration
  • Cross-platform


SOCAmps CROI is a Conversion Rate Optimization – CRO Software for Digital Marketers.

  • Holistic Visitor Analysis
  • Live Virtual Sales Agent
  • Capture Visitors at the Right Moment
  • Continuous Follow Up
  • Reduce Cart Abandonment
  • Instant Form/Popup Design Updates
  • Targeted Forms/Popups
  • Fully Customizable & Rebrandable


Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel.

  • Behavioral Analytics
  • Data Science
  • Messages & Experiments
  • Data Governance
  • User Analytics Infrastructure
  • Group Analytics
  • Data Pipelines


Amplitude is the comprehensive product analytics software for web and mobile.

  • Visualize every customer path
  • Target the highest impact points
  • Experiment with design and content


Track website metrics, analyze visitor behavior & optimize your website conversions with Zoho PageSense, the complete Conversion Rate Optimization (CRO) software.

  • Complete Conversion Rate Optimization (CRO)
  • Ease of use
  • Real-time data
  • Detailed segmentation
  • Integrations
  • Chrome extension
  • EU-US Privacy Shield and GDPR compliant


Use WordStream free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

  • Optimize Your Week
  • Your One-Stop Shop
  • Say Goodbye to Guesswork
  • Turn Clicks into Conversions
  • A Single Source of Truth
  • Share Your Workload


Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

  • Optimize the entire user experience
  • Deliver winning experiences wherever your customers are
  • Drive impact faster and with confidence
  • Scale Experimentation, Deliver Innovation

5 step Process of conversion rate optimization

Step 1: Define visitor profiles: Each business has a unique customer segment and a target market. You need to clearly understand and define yours. Every aspect of your website – from content, promotions and marketing strategies need to align with the visitor profile, therefore it’s important you understand it first. Sometimes, your website may need to address multiple customer profiles and you need to ensure your website caters to all.

Step 2: Redesign plan: Define and design paths on your website for each customer profile, so that each and every customer would get all the information they need to become a customer.

Step 3: Write content for the website: Now that you know the paths to your website, you need to prepare compelling and informative content for all customer segments. The content should be able to provide the customer with valued information as to why he should buy your product and how to buy it.

Step 4: Call-to-action: Your call-to-action should consist of a primary response and a secondary response. Primary response is usually to purchase the product or become a member, for the obvious customers. Secondary response is essential to be there for ‘almost buyers’ who have second thoughts about buying your product. For them, the call-to-action could be the signing up for a monthly newsletter so that they get to know about future promotions and offers.

Step 5: implement a professional web design: A recent study has shown that websites lose 40% of their sales due to unprofessional designs and poor look and feel on the website. You should provide the visitors an attractive, yet professional looking website, to give them the feeling that they are working with real pro’s.

Following is what you can do:

  • Create a website with a professional “look and feel”
  • Build trust by implementing a secure website
  • Display testimonials to the visitors
  • Offer a risk-free guarantee on the product
  • Display customer reviews and price comparisons

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