Top 7 Best CRM Marketing Automation Software: Email Automation, Nurturing, Lead Gen

Customer Relationship Management (CMR) are a set of unique tools that are used by many small as well as big businesses to help make their processes easier. These processes include understanding the market through their analytical tools, creating automation for various mundane processes for higher efficiency and collection of the customer’s data and storing it as well as for marketing. In fact if you look closely around the CRM advantages you will find that the various functions are built across a single core repository that functions as a database for all the information. In this section we will take a look at CRM marketing and how it can help businesses.

Core advantages of CRM:

  1. The CRM services are built around a database. Thus its main function is to categorically store all the information onto a server or a cloud. You can store your customer’s credentials, shipping information etc so that it can be pulled easily later on.
  2. CRM marketing is also one of the prime functions which allows you to gain more exposure for your product by putting it up on the various platforms on the internet.

CRM Marketing:

The marketing strategies of the CRM are purposefully built so that you can experience exponential gain in your business. These strategies involve getting subtle digital exposure for your product on the internet. They help you get your business alive by exposing your products to certain customers depending on various attributes so that the exposure meets the right eyes of the client. These CRM tools are effective and cost friendly. The marketing strategy involves creating a closed feedback loop which allows you make changes to the marketing strategies if there w

Closed Loop Marketing:

This is the highest form of internet marketing you will ever come across. These marketing strategies will allow you to build a marketing campaign and execute it. After testing it across your customers you can automatically garner feedback which helps you to understand any flaws or redundant processes that could either slow down your processes or hurt your budget. These flaws can be terminated from the next marketing model. This allows you to build better campaigns every time by getting feedback from the customers. All of this is understood from the concept of closed loop CRM marketing. Since it is not always you will reach your target at a single shot, now you can remodel to make your campaigns bigger and better. The various analytical tools available in the CRM toolbox will help you carry out the process.

Advantages of Closed Loop Marketing:

  1. It is always necessary for the sales and the marketing divisions to go hand in hand. CRM marketing will allow complete transparence in the processes which will the two departments work simultaneously together. The CRM tools will help the sales department understand all the marketing strategies and clients the marketing department is working on and the marketing department can see the how the sales department is working on closing the deals and tap the leads.
  2. Since the CRM tools allow all the data to be stored in a single place as well as the updates too, each department uses a single file for its work. This centralized use of information will allow both the departments to work harmoniously and effectively. The analytical tools of the CRM will also help indicate the pros and cons of every business model so that you can make the desired change instantly.

These are the core functionalities of CRM marketing which will help your business prosper.


Mailchimp’s marketing CRM system allows small businesses to understand their data and make their marketing budget go further.

  • Connect all your contact data
  • Organize what you know
  • Understand patterns in your data
  • Turn audience insights into action


NexTec provides ERP, CRM and BI software that grows with your company now and in the future.

  • Manage your pipeline effectively
  • Automate your marketing
  • Integrate with ERP
  • Streamline internal processes
  • Provide superior service
  • Improve the reporting process


Insightly is the #1 CRM software for Gmail, G Suite and Outlook. Marketing, Sales and Projects together at last on one cloud-based unified platform.

  • Customer journeys
  • Create beautiful emails in minutes
  • Capture interest and feedback with embedded forms
  • Share campaign insights across your entire business
  • Privacy and compliance
  • Sell smarter. Sell with confidence.
  • Relationship linking
  • Deliver on your promises. Build trust.
  • Streamline business processes
  • Integrate with the tools you use
  • Keep everything safe and secure


Agile CRM is Marketing Automation Software for Small Businesses. It has features like Automated Marketing Campaigns with Auto Responders and many more.

  • Automate your sales and marketing today with the right automation software
  • Engage your web visitors automatically
  • Create and send professional emails and newsletters, personalize them, then track and analyze your results
  • Maintain constant insight into the results of your email marketing
  • Monitor your brand. Capture leads. Run social campaigns.
  • Deep insight into customer behavior and website performance
  • Send out personalized SMS and include mobile messaging in campaigns
  • Convert abandoning visitors using custom exit intent popups
  • Build landing pages with drag and drop designer and create responsive Web pages for campaigns
  • Get real-time notification for emails, tasks, new contacts and more on desktops and mobile devices


CRM with Marketing Automation to align your marketing activities with sales. Segment audiences, run campaigns, import leads and know which activities drive your sales.

  • Divide and conquer with targeted marketing
  • Everything you need to convert leads to deals
  • Capture customer information from website promotions
  • Never lose a business card again
  • Measure the real ROI of your campaigns
  • Measure the performance of your digital campaigns
  • Complete event-to-sale process


CRM Binder is a customer relationship management system that allows people to manage their sales process and their existing accounts.

  • Customization
  • Account/Lead Management
  • Opportunities and Products
  • Drip Emails
  • Sharing
  • Calendar Integration
  • Desktop
  • Accounts and Leads File Storage
  • Documents
  • Mileage Tracker
  • Interactive Reports


Act! provides everything you need to market like a pro, turn leads into sales, and win raving fans for life.

  • Where no detail is forgotten and meaningful interactions happen
  • Powerful tools to attract business and promote your brand
  • A straight line to sales success
  • From leads to sales to 5-star reviews
  • Finally, a cheat sheet for your unique business
  • A place for everything and everything in its place

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