Using social media for marketing has been quite a trend as marketers depend largely on platforms for advertising as there is a vast demographic of audiences that are active and are constantly upgrading their knowledge, finding inspiration, and updating themselves with what their peers are up to.
Social media platforms have come up as a result-driven marketing space and the marketers are constantly digging deep into the subject, decreasing the reliance on offline marketing, the reason being its poor ROI.
But with the rise of digital signage solutions, offline marketing has revived. It is providing new opportunities to brands for integrating social media with digital screens.
Be it retail stores, restaurants, hotels, corporate offices, etc., digital signage can be implemented anywhere while can augment user engagement big time.
Make your way to the end of this blog to know what digital signage is and who are the best solution providers that you can use to implement it seamlessly.
What Is Digital Signage?
Simply put, digital signage is an outcome of digital transformation.
The fact that competition has shot up in the digital sphere is inevitable, and in order to keep up with the competition, brands have to try different and unique ways of promoting their business, compelling the use of digital signage.
This strategy can be used across industries to attract, engage and convert audiences by displaying social media feeds and other kinds of content on the digital signage displays. It helps brands in increasing their reach, growing trust, sales and communication better with the viewers.
Who Are The Top Digital Signage Solution Providers?
Scalefusion is a versatile digital signage solution that empowers businesses to transform readily available devices into dedicated digital signage displays, effectively drawing attention to their products and services across multiple industries. With Scalefusion, you can securely lock your device into a single app and remotely manage various aspects of your device. This includes the ability to push dynamic content wirelessly, switch presentation slides, and safeguard the device against public misuse. In essence, Scalefusion offers a comprehensive suite of digital signage tools for businesses to leverage and optimize their marketing efforts.
- Support for Multiple File Format
- Play Content in a Loop
- Set Time Interval
- Configure Screensaver
- Enforce Landscape Mode
Taggbox Display is a result-driven tool that can well provide for your needs irrespective of which industry you serve. It helps you to not only collect content from across 15+ social media platforms, but also moderate, and customize it as per your preference and needs. But it also includes a Taggbox Studio through which you can add some more useful content with different social media channels.
With Taggbox Display, you can choose to showcase the content of all kinds on any screen be it TV, projectors, jumbotrons, Fire TV Stick, Android, etc., anywhere.
Moreover, you can also easily enhance its look through customizations. Avail from amongst the 11+ high-end themes available and make it look as per your liking.
Being the best UGC platform, it not only effortlessly aggregates and displays content but also provides robust analysis to track the performance of the display content.
3. Easy Signage
EasySignage offers cloud-based digital signage solutions that are designed to be easy, secure, and full of features.
It is easy to use, affordable, and dependable. All the android based digital screens are supported by Easy Signage’s platform.
In case of any network errors, it can be used to work offline and also provides statistics about media playbacks and provides reports that can easily be exported and used further to build powerful marketing campaigns.
Pickcel is yet another cloud-based digital signage solution that is easy to use and facilitates features that are powerful and can fulfill any digital signage requirement.
Pickcel also provides hosting players like Fire TV Stick, Android, etc., while also displaying content from infotainment apps and other types of content from other platforms, news, etc.
Pickcel supports corporate-level digital signage to allow both: internal communication and Digital Out-Of-Home(DOOH) advertising.
It is a user-friendly, cloud-based solution that facilitates industries regardless of their scale to use digital signage screens in minutes.
Brands can showcase any kind of content on any screen to be able to advertise better, update and communicate with visitors.
One intriguing feature of Viewneo is the Viewneo FR-Cam which allows you to align your content with viewers. As it can know the type of viewer, if they are adults or children and can adjust that content to match the audience. Viewneo makes AI simple which can be used with utmost ease.
It helps in designing, scheduling, and displaying content professionally from the web maintaining cost-effectiveness. The platform makes it easy for businesses to fetch attention via videos, images, PDF files, documents, and social media platforms.
Yodeck also provides a drag-and-drop editing feature that allows users to rearrange content in a format that is interesting, engaging, and attractive. Moreover, it also provides organizations with security and control.
Over To You
Digital signage is emerging as a robust technology for brands that is enabling them to captivate users’ attention in a potentially better way, keep them hooked to the content that is being shown, and make them want to know about the brand more.
It is a no-brainer that the competition is growing exponentially, deciding on strategies that can make an impact is rather essential. Using digital signage displays can help you thrive effortlessly.
Leverage what the top digital signage provides and amplify your business smartly.