A digital experience platform (DXP) is a software solution designed to provide companies with comprehensive tools and capabilities to manage and deliver digital experiences across channels and touchpoints. The platform brings together a variety of technologies, including content management, marketing automation, data analytics, personalization, e-commerce, and more, to enable seamless and personalized customer experiences that drive engagement and loyalty.
The digital landscape is constantly evolving, and customers are becoming more demanding in terms of their digital expectations. They want personalized experiences that are tailored to their needs and preferences, and they want them across all the channels they interact with, whether it’s a website, mobile app, social media, or any other touchpoint. This is where a digital experience platform comes in, providing a centralized hub for managing and delivering these experiences in a consistent and cohesive way.
At its core, a DXP is a content management system (CMS) that allows businesses to create, manage, and distribute digital content across various channels. This includes web pages, blogs, videos, images, and any other type of content that can be delivered online. With a DXP, businesses can easily create and edit content, manage user permissions, and ensure that content is optimized for search engines and social media.
But a DXP goes beyond just managing content. It also provides marketing automation tools to enable personalized marketing campaigns based on customer data and behavior. This includes email marketing, social media advertising, and other digital marketing tactics that can be targeted to specific customer segments or individual users. With a DXP, businesses can use data analytics to understand customer behavior, preferences, and needs, and use this information to create personalized and relevant content and offers.
Another key feature of a DXP is e-commerce integration, which allows businesses to sell products and services directly through their websites or other digital channels. This typically includes tools for managing product catalogs, processing payments, and handling shipping and fulfillment. With a DXP, businesses can provide a seamless shopping experience for their customers, from browsing products to making a purchase and receiving support post-purchase.
Personalization is another critical aspect of a DXP, allowing businesses to tailor content, offers, and overall experiences to individual customers based on their preferences and behavior. This can include personalized recommendations, targeted messages, and customized landing pages, among other tactics. Personalization helps businesses build stronger relationships with their customers by providing experiences that are relevant and meaningful to them.
A DXP provides a central repository for customer data, allowing businesses to build a single view of the customer across all their touchpoints. This enables businesses to understand customer journeys, identify patterns and trends, and deliver experiences that are consistent and cohesive across all channels. With a DXP, businesses have access to real-time data and insights that allow them to make informed decisions and optimize their strategies for maximum impact.
Digital experience platform is a comprehensive software solution designed to provide businesses with the tools and capabilities they need to manage and deliver personalized, engaging digital experiences across all their touchpoints. By bringing together content management, marketing automation, data analytics, e-commerce, and personalization capabilities into a single platform, businesses can create experiences that are relevant, meaningful, and consistent, driving customer engagement, loyalty, and revenue.
Sitecore Digital Experience Platform and Content Hub that apply the power of data science and marketing technology to shape your business around new possibilities.
- See how our solutions can help you create unforgettable digital connections with your customers
- Explore with our experts, who will share our platform’s powerful features and capabilities
- Find out which DXP option is right for your business
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
- Streamline the entire content lifecycle
- Deliver a beautiful digital experience
- Create once, publish everywhere
- Launch your business, your way
- Work smarter (not harder) to increase revenue
- Build deeper relationships
- Test with granularity (and speed)
- Stay in control and act fast
- Adopt a ‘test-and-learn’ culture
Build portals, intranets, websites and connected experiences on the most extensible digital experience platform around.
- Give Your Customers Control of Their Own Experience
- Streamline Complex Ordering to Encourage Repeat Business
- Help Your Customers Find What They Need Faster
Contentful is the API-first composable content platform to create, manage and publish content on any digital channel.
- Content is everything – make yours go further
- Create once, compose everywhere
- Free your best ideas
Strengthen your digital business, maximise customer engagement, and increase conversion with the IBM iX concept for Composable Digital Experience Platforms.
- Digital business consulting
- Experience design & communications
- Engineering & development
- Workflows & operations
Dropsolid Experience Cloud is the most open Drupal powered Digital Experience Platform (DXP) for enterprises and (non-)governmental organizations.
- Connected ecosystem
- Short time to market
- Endless freedom
- Cost control
Umbraco Heartcore is the powerful headless CMS version of Umbraco: a friendly editor experience on top of managed APIs and CDN.
- A headless CMS with an Umbraco heart
- From the Heart to anywhere – and anyone
- Fully-serviced backoffice and managed APIs
- No delay, fast display
- Built-in GraphQL functionality
- The perfect fit for your microservices architecture
Pimcore open-source digital experience platform, helps enterprises to manage and deliver unified and seamless customer experiences on all touchpoints.
- Digitalize Marketing Technology
- Manage Personalized Experiences
- Content, Commerce, Contextualization
- Single-source, Multi-channel Publishing
- Improve ROI
Ibexa Digital Experience Platform (DXP) helps B2B companies to transform traditional sales strategies into frictionless buying experiences.
- Grow Your Revenue by Transforming Your Sales Processes
- Digital Transformation at Your Preferred Pace and Budget
- Providing You With All the Functionality and Support You Need
Axelerant is a Digital Experience Design and Development partner that helps businesses create exceptional digital experiences for clients.
- Digital Experience Platform Strategy
- eCommerce Strategy
- Digital Experience Platform Implementation
- Digital Commerce
Magnolia is the superior headless content management solution for a future-proof Digital Experience Platform.
- Manage all your experiences in one platform
- Future-proof your tech stack
- Accelerate integrations
- Partner with a DXP vendor you can trust
- Content reuse
- Global rollouts
- Enterprise grade
- Frontend flexibility
- Deployment choice
Create engaging digital experiences and take your business to the next level with a Kentico hybrid headless digital experience platform (DXP).
- Manage content your way
- Deliver differentiated commerce experiences
- Increase your marketing performance
- Create personalized experiences with a customer data platform
- Increase engagement with marketing and commerce automation
- Analyze performance at all levels
Help your business to succeed in the digital world and build modern websites with Sitefinity digital experience platform (DXP), recognized by Gartner, Forrester & G2.
- Personalized Websites
- Customer and Partner Portals
- Ecommerce Shops
- Multibrand Management
- Cross-Channel Campaign Management
Expresia is an all-In-One SaaS Digital Experience Platform that empowers brands to create future-proof digital assets.
- Turbo-charge your dev team
- Cloud architecture at your fingertips
- One API to rule them all
QED42 DXP services accelerate digital transformation for brands and deliver flawless experiences that engage, convert and drive results at every touchpoint.
- Scale your digital presence
- Connect with customers anytime and anywhere
- Manage a multi-channel digital environment
- Better personalization
- Collaborate effectively
- Automate and engage
- Governance at scale