Top 12 Call Tracking Software: What Is The Best Call Tracker Platforms

Call tracking software is a tool that businesses use to track phone calls made to or from their business. This technology allows companies to collect data on phone call activity, such as the caller’s phone number, the date and time of the call, the duration of the call, and more. With call tracking software, businesses can gain valuable insights into how their customers are finding them, what marketing campaigns are driving the most phone calls, and how their sales and customer service departments are performing.

There are several types of call tracking software available, each with its own set of features and capabilities. Some of the most common types of call tracking software include:

1. Dynamic Number Insertion (DNI) – DNI is a type of call tracking software that replaces a business’s phone number with a unique, trackable phone number on their website. This allows businesses to see which web pages are driving the most phone calls and which marketing campaigns are generating the most leads.

2. IVR Call Tracking – IVR (Interactive Voice Response) call tracking uses pre-recorded messages and menus to gather information from callers and route them to the appropriate department. With IVR call tracking, businesses can collect data on which departments are receiving the most calls and how their customers are interacting with their phone system.

3. Speech Analytics – Speech Analytics uses artificial intelligence and machine learning to analyze phone call recordings for key phrases and patterns. With speech analytics, businesses can identify common customer issues, monitor customer sentiment, and improve their sales and customer service scripts.

4. Call Recording – Call recording allows businesses to record and review phone calls for training and compliance purposes. With call recording, businesses can coach their employees on how to handle customer inquiries and ensure that they are following company policies and procedures.

One of the main benefits of call tracking software is that it provides businesses with valuable data that they can use to improve their sales and marketing strategies. By tracking phone calls, businesses can learn more about their customers’ needs and preferences, as well as the effectiveness of their marketing campaigns.

For example, a business might use call tracking software to identify which of their marketing campaigns is driving the most phone calls. They could then use this information to adjust their marketing budget and focus more on campaigns that are generating a high ROI. Similarly, a business might use call tracking software to monitor their sales and customer service departments and identify areas for improvement.

Another benefit of call tracking software is that it can improve customer satisfaction by ensuring that calls are answered efficiently and effectively. By using IVR call tracking, businesses can route callers to the appropriate department quickly and minimize wait times. They can also use call recording and speech analytics to identify common customer issues and coach their employees on how to address them effectively.

Overall, call tracking software is a powerful tool that businesses can use to improve their sales and marketing strategies, monitor customer sentiment, and optimize their customer service processes. By investing in call tracking software, businesses can gain valuable insights into their phone call activity and improve their overall customer experience.


CallRail’s Call Tracking lets you track calls, texts, forms, and chats as easily as you track clicks.

  • Optimize your campaign spend
  • Deliver a personal touch, at scale
  • Bring in more of your best leads
  • Prioritize your biggest opportunities
  • Automatically tag and qualify leads
  • Identify coaching and training opportunities


HubSpot’s CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.

  • Prioritize your daily sales calls based on your HubSpot database
  • Automatically log every call in your CRM contact record
  • Place and record calls within your browser


Retreaver’s inbound call tracking analyzes leads to drive higher conversions. Attribute calls using dynamic numbers to grow your revenue.

  • Unlimited Data Attributes
  • Complete Attribution
  • Integrate Form Data
  • Dynamic Number Insertion (DNI)
  • Ad, Keyword, And Creative Tracking
  • Full Web Tracking Capabilities


The most reliable cloud communication company providing the best in class APIs for voice, messages, and user verification. Solutions include number masking, IVRS, cloud PBX, virtual phone numbers, call software, SMS and call automation.

  • Effective Tracking
  • A/B Testing
  • Don’t miss a single lead
  • Advanced call analytics
  • Track and Improve Marketing ROI


Track and attribute all online and offline leads, across multiple platforms and get the comprehensive data you need to make marketing decisions confidently.

  • Dynamic Number Insertion (DNI)
  • Text Messaging
  • Intelligent Routing Options
  • Form Tracking
  • Call Recording and Transcriptions
  • Web-based Softphone
  • Automated Keyword Spotting
  • Automated triggers


Invoca is an AI-powered call tracking and analytics platform that gives marketers campaign attribution and actionable data from inbound phone calls.

  • Attribute phone calls to the campaigns that drive them
  • Optimize media spend and reduce wasted ad dollars
  • Understand each lead’s journey before the call
  • Integrate phone call data with existing workflows and reporting


An all-in-one free platform to manage your team and run your sales, Bitrix24 is designed to be seamlessly integrated into all your business processes and help you manage them with the highest precision and efficiency.

  • Automatic call log
  • Call recording
  • Call reports
  • Real-time notifications
  • Integration with the contact center
  • Multi-channel attribution
  • Keyword tracking


Salesken Provides You With Play-by-play Visibility of Your Sales Reps’ Performance on Calls So You Can Improve Customer Engagement and Close More Deals.

  • Monitor marketing campaigns
  • Personalize Your Sales Coaching
  • Improve customer engagement
  • Build Data-Based Ideal Customer Profiles
  • Call from Anywhere, Anytime
  • Call log maintenance


Salestrail call tracking software for inbound and outbound mobile calls. Track and record cell calls (SIM/GSM) Whatsapp calls and calls by telephony solution.

  • Reduce workload for your sales teams & agents
  • Build a data-rich CRM for smooth customer experience
  • Increase transparency among remote sales teams
  • Easily keep track of your most important activity-based metrics
  • Scale your business with high-quality data points


Call tracking, attribution, reporting and analytics for marketers, digital agencies, call centers, pay per call, and performance networks.

  • Purpose-Built for Performance Marketers
  • Rapidly Scale Your Business
  • Built-In Pay Per Call Framework
  • Real-Time Reporting and Analytics
  • Intelligent Call Routing and Targeting
  • Advanced Attribution Tracking Technology
  • Everything You Need to Track Inbound Calls


The ultimate call analytics software for marketers. Analyse and track calls from both online and offline activity to improve ROI.

  • Get more leads
  • Increase conversions
  • Max your PPC strategy
  • Sell more, spend less


Phonexa call tracking software for lead generation gives you detailed attribution for all your inbound call traffic, to measure effectiveness and boost revenue.

  • Listen for New Marketing Opportunities
  • Get Data on Demand in Real-Time
  • Equip Your Business with Call Analytics

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