Top 10 Website Tracking and Analytics Tools You Should

Okay, so you have finally created a visually appealing and SEO-friendly business website. Now you are working on a killer content marketing strategy to boost engagement and sales. For a marketer, it is important to know which type of content is getting more engagement, what type of visitors are coming to your website, which pages are getting the highest bounce rate, and what is not working at all.

Thanks to analytics tools that make the life of marketers easier and simpler. These tools are exclusively designed to make sure your website is performing well, converting visitors into paying customers and generating revenue. From blog post views to social media channel likes, email open rates to bounce rate and conversion rate, web analytics give you actionable information.

Website tracking highlights the areas that need your immediate attention and gives you the best possible solutions to improve them. Many business owners and marketers create marketing plans and business strategies by carefully analyzing website analytics data.

Website tracking and analytics tools give you useful insights and cutting-edge trends so you can make necessary adjustments in your business plan and improve your bottom line. Using website tracking and analytics tools to make business decisions is a worthwhile strategy that will take your business towards new heights of success.

When it comes to measuring your website performance, you will find hundreds of analytics tools with a variety of features. If you are looking for a perfect analytics tool, here is a list of the top 10 website tracking and analytics tools you should try to optimize your website performance and achieve your sales and conversion goals.

Let’s explore.

1. Google Analytics

The list is incomplete without Google Analytics. It is one of the most effective, results-driven and free analytics tools, helping you to know about your website and your target audience. This customizable tool can integrate with AdWords, helping content marketers to track keywords and optimize their SEO strategy. It helps you understand your website and app users so you can improve your app’s features, content, and marketing strategy. Google Analytics is used by digital marketing agencies, Dallas mobile app development companies, SaaS businesses, ecommerce brands, and online retail businesses to make smarter business decisions.

2. Optimizely

Optimizely is amazing web analytics and A/B testing tool that is packed with powerful features. Whether you are running a website, developing a mobile app, TV app, or IoT/Conversational app, Optimizely has customized features for every product. It allows you to create personalized marketing campaigns, target you’re messaging and help increase conversion, retention, and customer lifetime value. You can provide your customers with the best possible user experience by improving the performance of your landing pages, product detail pages, and mobile websites.

3. StatCounter

StatCounter is a highly effective web analytics tool that makes it easier for marketers and SEO professionals to improve the customer journey. It allows you to see how visitors navigate through your website in real-time. This gives you useful insights and helps you identify the problems visitors are facing while using your website. With the help of StatCounter, you can check the location, IP address, number of visits, sales leads, returning visitors, and other useful information.

StatCounter also allows you to identify traffic trends, track your paid traffic, detect click fraud, and give useful system stats. The best part is, StatCounter can work best for all the famous platforms, including WordPress, Shopify, Google, and more.

4. Mixpanel

If you want to increase conversions, boost user engagement and retain more customers, you should give Mixpanel a try. It is a highly advanced and effective business analytics platform that allows you to track customer behavior and KPI across mobile apps and business websites. With the help of Mixpanel, you can know your audience, learn which features of your mobile app are popular and where users find difficulty. Mixpanel helps you build funnels and create cohorts and easily connect to your data lake without installing SDKs or making a separate process.

5. Kissmetrics

Kissmetrics is an advanced product and marketing analytics tool exclusively designed to improve the performance of your website and mobile apps. You can accelerate your business growth by seeing what is working and what is not. This modern analytics tool is packed with enterprise-level features that allow you to track bounce rate and the time your visitors spent on your site. Whether you are running an ecommerce business, SaaS business, or custom software development company, Kissmetrics has customized solutions for every business type and size.

6. HubSpot

HubSpot is a marketing and sales analytics platform that is widely used by a number of businesses due to its incredible features. From measuring website traffic to managing leads, optimizing conversion rate to email automation, social media tracking, and landing page creation, you will find a solution to your every problem. It is an all-in-one customer lifecycle analytics tool that allows you to measure the performance of your marketing campaigns and make data-backed decisions for your business.

HubSpot lets you analyze the quantity and quality of your website traffic, which source brings in the most website sessions, and filters your analytics by country. These useful insights will allow you to optimize your marketing campaigns, increase user engagement and boost sales.

7. Matomo

Matomo is a free website traffic analytics tool commonly used for measuring website traffic and customer behavior. This powerful web analytics platform protects your data and your customers’ privacy. Matomo lets you know where your data is stored and keeps your business GDPR and CCPA compliant. It is an open-source, transparent platform that can be customized according to your needs. Matomo has an easy-to-use and user-friendly interface that gives you actionable insights and a complete picture of your customers.

8. Leadfeeder

Leadfeeder is one of the best web analytics tools available in the market, exclusively designed to help marketing and sales teams to monitor the performance of their website. With this amazing tool, you can easily see companies that visited your website and the contact details of individual visitors. It will allow you to see which pages are performing best and get higher traffic so that your sales team reaches out to potential leads with a personalized sales pitch.

9. Intercom

If your business has recently launched a web app and wants to know how your app is performing, then you should try Intercom. Intercom is an incredible platform that is packed with a set of website tracking and analytics tools that will allow you to figure out who is using your web app. The JavaScript code allows you to track and interact with web app users. With Intercom, you can announce the latest features of your app and improve the customer experience.

10. Hotjar

Hotjar is a behavior analytics platform that is used by thousands of businesses for heatmap analysis, collecting user feedback, analyzing session recordings, and much more. The goal of this amazing software is to understand user behavior, get their feedback, and improve user experience. This amazing user behavior and website feedback tool allows you to understand what users really like about your website and what they think about your website.

Now you know the top 10 website tracking and analytics tools, it’s time to choose the one that works best for your website and helps your business grow.

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