Configure Price Quote (CPQ) software is a tool used by businesses to streamline and automate the process of configuring complex products, determining accurate pricing, and generating quotes for customers. CPQ software is particularly useful for companies that sell products or services with multiple customizable options or pricing rules.
Revalizesoftware
Revalize CPQ Solutions empowers manufacturers to configure, price, and quote products no matter the complexity of the product.
- Configuration software assists you in selecting product options for your customers
- Manage multiple methods for pricing, whether based on bill of materials, customer segments, or more
- Provide comprehensive quotes for customers while eliminating order errors and reducing re-quoting requests
Cincom
Cincom Systems is a global leader in CPQ (configure-price-quote) software and customer communications management (CCM) and enterprise solutions.
- Automates key processes to reduce the time it takes to move from configuration to quote
- Offers personalized solutions that meet individual customer needs
- Ensures that every product configuration and quote is error-free
- Works seamlessly with CRM and ERP systems, improving collaboration and data visibility
- It helps close deals faster, reduces errors, and enhances the customer experience, all contributing to higher revenue
Tacton
Tacton Configure Price Quote (CPQ) is the best software for manufacturers to generate 100% accurate quote in minutes.
- Generate high-fidelity 3D and AR product visualizations in real time, with each selection
- Create 2D and 3D CAD drawings with one click. No CAD software or skills required
- Expand CPQ to all sales channels, enabling self-service for end-customers and partners
- Leverage transactional CPQ data to inform your business intelligence tools, improve your portfolio and operations
- Connect Tacton CPQ with your enterprise systems such as ERP and CRM
- Make it easier than ever for your customers to understand their climate impact
Vendavo
Intelligent CPQ is a cloud-based Configure Price Quote solution that helps you coordinate, control, and streamline your quote-to-cash.
- Quickly create accurate and professional quotes for sales opportunities
- Create and manage renewable price agreements with customers
- Maximize margins and revenue with price and discount guardrails
- Enable an efficient deal approval process for any deals that require approval
- Quickly create professional and accurate proposals on-demand
Pros
PROS CPQ software to streamline sales, optimize pricing, and boost revenue. Drive efficiency and elevate business success with PROS cutting-edge solutions.
- Increase sales and unlock more revenue streams
- Nurture customer relationships and gain control on profitability
- Select and configure the right products at the right price
- Increase customer engagement through quoting collaboration
- Maximize revenues with existing customers
Hubspot
Hubspot CPQ — configure, price, quote — makes tracking deals, attaching line items, and building quotes one streamlined selling process.
- CPQ tools that are flexible, scalable, and easy to use
- Build customizable quotes
- Create a powerful product library
- Integrate CPQ solutions across systems
- Remove friction with CRM-powered payments
Expivi
Transform your sales with Expivi CPQ: Effortlessly configure 3D products, ensure precise pricing, and generate quotes.
- Send quotations quickly and error-free
- Complex pricing calculations
- Increase sales through production-on-demand
- Future of quotes
- Less physical inventory
- Direct to consumer (D2C)
Elfsquad
Simplify product and process customization for buyers and sellers with Elfsquad’s intuitive tools and seamless integrations.
- Effortless configuration management with drag-and-drop
- Real-time feedback for interactive model building
- System and project configurations
- Flexible visual configuration
Pandadoc
PandaDoc CPQ allows sales teams to generate quick, accurate quotes that boost buyer confidence and close deals ASAP.
- Accurate quotes mean faster deals
- No more switching between apps
- Quick and easy implementation
- Real-time insights and analytics
Workday
Workday Services CPQ is designed to streamline the quoting process for service businesses by connecting teams and their data.
- Generate quotes based on roles, phases, tasks, rates, and other items specific to the services industry
- Win more business by replacing spreadsheets with automated quoting for a more efficient, consistent, and accurate process
- Quotes help you better understand demand allowing you to plan, forecast, and resource staffing more effectively
- Dynamically create and edit quotes and related documents while keeping stakeholders in the loop
The Benefits of a Quality CPQ System
A quality CPQ (Configure Price Quote) system offers several benefits that go beyond just automating the sales process.
Enhanced Sales Efficiency
A robust CPQ system significantly reduces the time spent on manual tasks such as creating quotes and calculating pricing. Sales teams can quickly generate accurate quotes and proposals, freeing up time to focus on customer relationships and closing deals. This increased efficiency leads to faster sales cycles and higher productivity.
Increased Sales and Revenue
By automating the configuration and pricing processes, CPQ systems reduce human error, ensuring that pricing is always consistent and aligned with company policies. This leads to better pricing strategies and improved profit margins. Furthermore, by offering the right product configuration to customers, CPQ helps increase upsell and cross-sell opportunities, contributing to higher revenue.
Customization at Scale
A high-quality CPQ system allows businesses to handle complex product configurations and pricing models with ease. Whether it’s adjusting for specific customer needs, regional pricing, or bundle offers, a CPQ system can tailor the product offerings dynamically, making it possible to deliver highly personalized quotes at scale.
Faster Quote Generation
The ability to quickly generate quotes and proposals is essential in today’s fast-paced sales environment. A quality CPQ system enables sales teams to generate accurate, professional-looking quotes instantly, reducing the time it takes to close deals and improving responsiveness to customer requests.
Consistency and Accuracy
A CPQ system ensures that pricing and product configurations are accurate and consistent across all sales channels. It prevents mistakes caused by human error and ensures that the terms and conditions, discounts, and product availability are always up to date. This consistency enhances customer trust and satisfaction.
Improved Customer Experience
CPQ systems allow sales representatives to offer customers exactly what they need quickly and accurately. Whether it’s a customized product configuration or a special discount, the system makes the sales process smoother and more efficient, improving the overall customer experience. In addition, clients get detailed quotes with all the necessary information, which can improve transparency and build trust.
Streamlined Collaboration
A quality CPQ system improves collaboration between sales teams, product teams, and other departments. Since everyone operates on the same system, communication and collaboration become more seamless. Sales teams can get quick answers to questions about product availability, pricing changes, or promotional offers, improving internal alignment.
Improved Forecasting and Analytics
CPQ software can provide detailed reports on sales activities, including which configurations are most popular, which discount levels are most effective, and where sales bottlenecks exist. This data is valuable for improving forecasting, identifying trends, and making better-informed business decisions.
Enhanced Integration with Other Systems
A high-quality CPQ system integrates seamlessly with other critical business systems, such as CRM, ERP, and billing platforms. This connectivity ensures that data flows smoothly across departments and that pricing, inventory, and customer information are up to date, helping streamline the entire sales process from lead to order fulfillment.
Better Margin Control
A CPQ system helps ensure that sales teams don’t offer excessive discounts or break pricing rules by enforcing preset pricing models and approval workflows. This helps protect profit margins and ensures that the business stays within its financial targets, even when negotiating with customers.
Regulatory and Compliance Support
Many industries, especially those with complex pricing structures or regulatory requirements, rely on CPQ systems to ensure compliance. The software can enforce pricing structures that meet legal, tax, and contractual obligations, reducing the risk of non-compliance or legal issues arising from incorrect pricing or product configurations.
Scalability
As a business grows, a CPQ system can scale with it. Whether expanding into new markets, offering more complex product configurations, or handling a larger customer base, CPQ systems can adapt and grow, ensuring consistent sales performance as the organization evolves.
Reduced Training Time
A well-designed CPQ system is user-friendly and easy to learn. This reduces the training time required for new sales reps or team members, ensuring that they can get up to speed quickly and start generating accurate quotes without a steep learning curve.
Support for Complex Pricing Models
Businesses that offer subscriptions, recurring billing, tiered pricing, or volume-based discounts can benefit from a CPQ system’s ability to handle complex pricing structures. This flexibility allows companies to easily adapt to changing market conditions and customer needs while ensuring consistent pricing across all channels.
What to Look for in a CPQ Solution
When selecting a Configure Price Quote (CPQ) solution, it’s essential to consider various factors that align with your business needs. A high-quality CPQ system should not only streamline sales processes but also offer features that optimize your entire sales workflow, improve accuracy, and integrate seamlessly with your other business tools. Here’s what to look for in a CPQ solution:
Ease of Use and User Interface
The CPQ solution should have an intuitive, user-friendly interface that makes it easy for sales teams to adopt quickly without extensive training. The system should provide a clean, well-organized dashboard with clear navigation and easy access to the most commonly used features, ensuring smooth day-to-day operations.
Customization Flexibility
A robust CPQ system should allow extensive customization, accommodating the unique needs of your products, pricing models, and workflows. Whether it’s creating custom product bundles, dynamic pricing rules, or personalized quote templates, the system should be adaptable to match your company’s specific requirements.
Integration with Other Business Systems
The CPQ solution should integrate seamlessly with other critical systems, such as Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and billing platforms. This integration ensures a smooth flow of data between sales, finance, and operations teams, reducing duplication and ensuring consistency across departments.
Real-Time Pricing and Configuration Rules
The CPQ solution should be able to handle complex pricing rules and product configurations in real-time. It should account for factors like customer-specific pricing, discounts, and promotional offers, ensuring that the quote generated is accurate and compliant with business guidelines.
Product and Pricing Management
A powerful CPQ system should provide robust product and pricing management capabilities. This includes handling complex product configurations (e.g., add-ons, tiers, variations) and managing pricing strategies like discount structures, pricing tiers, and bundling. The system should be able to accommodate changes to products and pricing without causing disruptions.
Quote and Proposal Generation
The CPQ solution should have customizable quote and proposal generation features. It should enable sales reps to generate professional, branded documents in multiple formats (e.g., PDF, Word, Excel) with all necessary details. The ability to quickly adjust quotes and proposals based on customer interactions is crucial for closing deals faster.
Approval and Workflow Management
A CPQ system should come with built-in approval workflows to ensure that sales reps adhere to pricing guidelines and discount structures. Automated approval routing for quotes that exceed certain thresholds or require manager approval can help maintain margin control while speeding up the quote process.
Mobile Accessibility
Sales teams often work remotely or on the go. A CPQ solution that offers mobile accessibility allows sales reps to configure, price, and generate quotes from their smartphones or tablets. This ensures that sales activities are not delayed, regardless of location.
Advanced Reporting and Analytics
Look for a CPQ system with built-in reporting and analytics capabilities. These features allow you to track sales performance, product configurations, pricing trends, and customer preferences. The insights gathered can guide better decision-making, help identify sales bottlenecks, and optimize overall sales strategies.
Security and Compliance Features
Given the sensitivity of sales data, it’s crucial that the CPQ solution offers strong security features. This includes data encryption, user access controls, and audit logs to monitor activity. Additionally, ensure the CPQ system complies with relevant industry standards and regulations, such as GDPR or industry-specific compliance rules.
AI and Automation Capabilities
An advanced CPQ system may include artificial intelligence (AI) features that help automate certain tasks or offer intelligent recommendations. For example, AI can help predict pricing adjustments based on historical data or suggest the best product configurations for specific customers, making the sales process even more efficient.
Support and Customer Service
Good customer support is crucial for troubleshooting and resolving issues that may arise during the use of the CPQ system. Look for a provider that offers comprehensive support, including training resources, documentation, live chat, and a responsive support team to ensure that your team can get help when needed.
Collaboration Features
A CPQ solution that enables collaboration between sales, marketing, and product teams can significantly improve your sales process. Look for features such as shared product catalogs, internal communication tools, and the ability to collaborate on quotes and proposals in real-time.
Pricing Transparency and Cost of Ownership
Before committing to a CPQ solution, ensure that the pricing model is clear and aligns with your budget. Be aware of any hidden costs for implementation, customization, or support. Also, consider the total cost of ownership, including maintenance, upgrades, and long-term scalability.
Customer Reviews and Reputation
It’s important to consider the reputation of the CPQ solution provider. Look for reviews, testimonials, and case studies from other businesses in your industry. This will give you an idea of the solution’s real-world effectiveness and how well it meets the needs of similar companies.
How to Successfully Implement Your CPQ Solution in 2025
Successfully implementing a Configure Price Quote (CPQ) solution in 2025 requires a strategic approach that aligns with the overall business goals, ensures smooth integration, and encourages adoption by all relevant stakeholders. The implementation process should be treated as an ongoing journey rather than a one-time project, focusing on collaboration, flexibility, and continuous optimization. Here’s how to achieve this effectively.
Establishing Clear Objectives
The first step in a successful CPQ implementation is to establish clear and measurable objectives that align with your company’s sales and business goals. These objectives might include improving the accuracy of quotes, reducing the sales cycle, increasing the efficiency of pricing strategies, or streamlining product configurations. By defining these goals early on, you will have a guiding framework to evaluate the success of the CPQ system and make informed decisions throughout the process.
Building a Collaborative Team
A cross-functional implementation team is essential for a successful CPQ rollout. The team should include representatives from sales, product management, IT, finance, and customer service. This diverse group will ensure that the solution addresses the needs of all departments involved in the quote-to-cash process. Sales teams will help define what they need from the system in terms of product configurations and pricing flexibility, while the IT department will ensure that the system integrates seamlessly with existing tools, such as CRM and ERP systems. The finance team will focus on defining the pricing rules and approval workflows, ensuring consistency and profitability.
Selecting the Right CPQ Solution
Choosing the right CPQ solution is crucial for success. In 2025, the solution must be adaptable to changing business needs and easily integrate with other essential systems, such as Customer Relationship Management (CRM) tools and Enterprise Resource Planning (ERP) systems. Ensure that the solution provides robust customization options to handle complex pricing structures, product configurations, and approval workflows. Additionally, the solution should be user-friendly, scalable, and equipped with advanced reporting and analytics tools for better decision-making.
Mapping Out Product Configurations and Pricing Rules
One of the most important elements of a successful CPQ implementation is ensuring that your product configurations, pricing structures, and approval processes are clearly mapped out. Work with product managers and pricing teams to document all product variations, bundles, and options, along with pricing models such as volume discounts, promotions, and customer-specific rates. This step ensures that the CPQ system is built on a solid foundation, reducing the risk of errors and inconsistencies once the solution is live.
Data Migration and Integration
Once the solution is selected and product configurations and pricing models are defined, the next step is to plan for data migration and integration. Data migration ensures that existing product catalogs, customer information, and pricing data are transferred to the new system accurately. The integration process ensures that the CPQ system works seamlessly with other key business systems, such as your CRM, ERP, and billing platforms. A smooth integration eliminates data silos, minimizes errors, and improves collaboration between departments.
Configuring the CPQ System
With the groundwork laid, the next step is configuring the CPQ system itself. This includes setting up product catalogs, establishing pricing rules, creating quote templates, and defining approval workflows. During this phase, it’s essential to ensure that the system is designed to meet the specific needs of your business, making it easy for sales teams to generate accurate quotes quickly. The system should also be able to handle complex pricing models, such as bundling, discounting, and subscriptions, while maintaining consistency with pricing strategies.
Comprehensive Testing
Before going live with the CPQ system, thorough testing is crucial to ensure that everything works as intended. This includes functional testing, where product configurations and pricing rules are tested in real-world scenarios, as well as integration testing to verify that the CPQ solution works smoothly with CRM and ERP systems. User acceptance testing (UAT) is also essential, as it allows sales teams to interact with the system and identify potential pain points. This iterative testing process helps uncover any issues that need to be addressed before full implementation.
Training and Change Management
Successful adoption of a CPQ solution depends largely on how well the users are trained and how the transition is managed. Training should be tailored to different user roles, with sales reps, product managers, and finance teams receiving relevant, role-specific guidance on how to use the system. In addition to training, change management is crucial to ensuring that users understand the benefits of the new system and are motivated to embrace it. Providing ongoing support, clear documentation, and feedback channels will help maintain momentum throughout the adoption process.
Monitoring and Continuous Improvement
Once the CPQ system is live, it’s important to monitor its performance and gather feedback from users. This allows you to identify areas for improvement, address any issues, and ensure that the system continues to meet evolving business needs. Analytics and reporting tools built into the CPQ solution can provide valuable insights into sales performance, pricing trends, and customer behavior, which can be used to optimize pricing strategies and sales tactics. Regular system updates and enhancements will also help the solution remain effective as your business grows and changes.
CPQ software is a powerful tool for businesses looking to optimize their sales processes. By choosing the right solution, aligning it with business goals, and ensuring smooth adoption, companies can unlock numerous benefits, ultimately enhancing both operational efficiency and customer satisfaction.