TikTok SEO: What It is and How it Works?

In layman’s language, TikTok is a social media platform used for multiple reasons. However, the crux of it is based on two things: videos and clips that users share on this app; and how they generate money from it.


To address the first section, videos on TikTok are maximum of 15 seconds each. However, if a TikTok user wants to make a complete video, the entire form is a maximum of 60 seconds. Once the videos are out to the public, the audience can scroll and check them out.

Features on TikTok

Many features keep a user hooked. He can explore and discover them to create the best videos. Also, there are effects, music to add in the background, etc.

Trends are another “hyped” thing on TikTok. Suppose you choose to add music and effects to a dance video. The prospects of getting it to the “Discover” page and taking it to viral content get high.

Furthermore, the content you share is liked, commented on, shared, and viewed. When it comes to TikTok SEO, the algorithms here are incredibly high. But to ensure the TikTok channel has a massive fanbase, it is crucial to have a good number of followers. In case TikTok users don’t have a considerable number of likes, they can buy TikTok likes and other engagement assets like followers, comments, etc.

What is TikTok SEO?

Well, as we know, some algorithms on a platform always make it super functional. Likewise, the algorithm on TikTok is so crazy (in a good way) that if the TikTok user completes an action in the form of sharing, liking, or even commenting on a video, it is taken as the preference. Likewise, when someone dislikes content, the algorithm captures and remembers the action. That is why TikTok users get preferred videos, not those they didn’t like.

To make TikTok SEO workable, a lot of efforts are made from the marketing side. Not many know how to touch the wires of TikTok algorithms, though. But there are many ways through which TikTok algorithms are activated. Some of those strategies are mentioned below.

Before we move on to the strategies to activate TikTok algorithms, we have more to tell you regarding TikTok SEO.

So, the question is – what is TikTok SEO?

The answer to it is…

TikTok SEO (search engine optimization) is a thorough procedure in which TikTok content is optimized (meaning: to rank and maximize the reach and engagement). In order to do so, the user has to do the following;

  • Use correct keywords
  • Format the video before sharing it on TikTok
  • Include tags in the videos

If you do so, certain benefits can be experienced. For example;

  • Visibility and reach on TikTok are increased, which adds different audiences.
  • TikTok SEO helps in marketing purposes. It is a haven for TikTok marketers.
  • Brand awareness is strengthened.

How does TikTok SEO Work?

To understand the process, TikTok users must know the following principles.

SEO works in five simple steps.

  1. Understanding the audience
  2. Selection of appropriate and suitable keywords
  3. Incorporation of keywords
  4. Make use of past content to add further tricks to enhance TikTok SEO
  5. Use of the suitable hashtag strategy

Let’s delve deeper.

TikTok SEO Step #1: Understanding of Audience

TikTok audience research comprises three sides of the pyramid: first of all, who is the audience; secondly, what do they want to see on TikTok, and thirdly, what are the ways of catering the first two aspects of audience research?

It also means the user who wants to make use of this strategy should find answers to further questions based on three aspects of audience research.

For example, if you find the answer to “who is the audience,” the following queries must be answered. That will give clarity which ultimately helps in marketing.

Question #1: What is the age of my TikTok audience?

Question #2: Where is my audience from?

Question #3: What does my audience like?

These are a few examples. The deeper you go, the more clarity will be seen in audience research. Likewise, preferences are based on a more profound analysis, which will be done gradually as the TikTok user posts content on the profile.

TikTok SEO Step #2: Selection of the Right Keywords

In the second step, TikToker must know how to select the most effective and valuable hashtags. However, the selection of hashtags is based on the following elements.

#1: SV (search volume): it tells the exact number of people searching for a particular keyword.

#2: KD (keyword difficulty): it gives you an idea about optimizing the content on a specific keyword. If the KD is low, it suggests TikToker will rank the keyword easily. If it is high, more competition is expected.

#3: Relevance: Knowing what keywords are necessary or appropriate for the content you share on your TikTok profile is essential.

The formula that helps in knowing the right keywords is:

^ keyword search volume + ^ relevance + < KD = best keyword

That is the basic formula TikTokers can apply to get the best keyword. However, at times it is not possible to manage all criteria. Hence, it is more of the situation than the formula that enables TikToker to determine the right keyword selection.

TikTok SEO Step #3: Incorporation of Keywords Searched

Keyword incorporation is done in five different ways. It includes;

#1: using keywords in the hashtags

#2: keyword in the video text

#3: use of keywords in the captions

#4: keyword incorporation in the closed captions

#5: keyword in the speech

Posts must have all the points to make sure you are using keywords correctly. It is because of two reasons.

Reason #1: Optimizes Search Results

First, using the correct keyword in the right way will optimize the video on the search result. It is said and experienced that more keywords will pave the way to more optimization chances. Also, the relevance of content with the keyword will augment viewers, auto likes, comments, etc., and you will not need to buy TikTok likes.

Reason #2: Mention Keyword in the First Three Seconds

Yes, the time you have used the keyword makes a difference. This trick is a lottery ticket to all those who want to make an impact on TikTok through strategic SEO. So, what you have to do is to add a keyword in the very first three seconds of the TikTok video.

Note: If you use keywords in the first three seconds and a few times in the captions, the prospects of optimizing videos on TikTok increase.

TikTok SEO Step #4: Determination of Hashtag Strategy

Keywords and proper placement of it are crucial. We got to know how to go about it to impact TikTok SEO. After doing so, it is time to work on hashtag strategy.

In this strategy, you are bound to work on its volume and find long and short-tail hashtags.

What are long-tailed keywords and hashtags? Well, they are a combination of keywords. For example, #FOMO is a short-tailed keyword, but when we add more words, the keyword changes its form and becomes long-tailed. For example, #dealFOMO or #dealingwithFOMO.

Long-tailed keywords target a specific audience and help in the entire search process. But when it comes to high-volume keywords, they are not long-tailed. Instead, they are short-tail and have only one or a maximum of two words.

Other than the use of long-tailed keywords with a hashtag for specific user intent, the use of indexing is also prevalent. What happens in TikTok keyword or hashtag indexing? Well, it increases the discoverability and exploration of particular series of content.

It also means hashtag use becomes fruitful if you are creating a series of content. For example, if you have a campaign of 5 posts, each has to be posted at a different time and date. You can use #(your channel name) + #awarenesspost on every video. It will help the audience to find your series of content quickly.

TikTok SEO Step #5: Use Previous Content for Learning New SEO Tactics

This is the last tip which becomes helpful in two ways. First, it helps in understanding previous mistakes on the TikTok SEO part. Second, it helps to know which hashtags made the most sales, etc.

What should you do to know the best practices in the past regarding TikTok SEO? Well, the answer to it is given below.

#1: mistakes are part of life. Learn from them and move on to create a better strategy.

#2: which areas made the most sales, sent traffic to the official website, etc. – everything is discussed and cleared before working on the following hashtags and keywords.

Last Words: TikTok SEO and Need to Buy TikTok Likes

In this blog, we discussed five ways to augment TikTok SEO. At the same time, we know TikTok SEO works on the number of TikTok engagements. So, if you want to buy TikTok likes, opt for a third-party TikTok service. That way, your TikTok SEO will work faster than ever!

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