Marketing Automation is one of the best ways for businesses to increase their sales productivity and at the same time, reduce overall marketing overhead to convert potential leads. According to studies, businesses have witnessed approximately a 451% hike in qualified leads using marketing automation.
And when it comes to sales, another study shows that marketing automation drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
But, that’s not it! Marketing automation has more to offer to businesses. This blog has discussed the top benefits of marketing automation for businesses. So, let’s start with an overview of marketing automation.
What is Marketing Automation?
Marketing automation is a process to automate marketing efforts using technology, to make them more effective. It includes automating daily marketing tasks, such as email marketing, running advertisement campaigns, and social media posting.
The goal of marketing automation is to provide a more personalized experience to the customers and convert potential leads into sales.
Now, let’s discuss why businesses should opt for marketing automation.
Benefits of Marketing Automation for Businesses
The following are the key benefits of marketing automation for businesses:
1. Efficiency
The top benefit of leveraging marketing automation is that it increases the efficiency of the business’s marketing team.
With marketing automation, your marketing team can automate and streamline day-to-day marketing activities, such as email marketing, social media posting, blog posting, and more.
Since a major part of the marketing is automated, the team gets enough free time to focus more on planning upcoming marketing strategies and creatives.
2. Generate Better Leads
Another benefit of market automation is that it helps businesses generate better leads. As discussed in the earlier point, marketing automation allows the marketing team to focus more on creating strategies that offer real value to the customers regarding products and services.
Moreover, it also allows businesses to understand customers better as it provides data such as customer demands, behavior, purchasing power, interests, and more, which can help businesses create marketing strategies accordingly and convert potential buyers into sales.
3. Improves Marketing Efforts
With the right insights about what customers are looking for, your marketing team can create personalized marketing efforts that can make customers buy your products and services.
The marketing teams do not have to put much effort into researching, creating several strategies, and testing which ones work the best. With tailored marketing, your team can generate more conversions compared to traditional general marketing.
4. Accurate Reporting
With marketing automation, you get data-backed insights where you can actually see and evaluate where your marketing efforts lack.
For instance, do your social media posts have fewer impressions, are the links in emails you have sent not opened, or the links are opened but customers did not make purchases?
Based on these insights, you can optimize the marketing strategies, such as sharing posts on the right platforms, making email subjects more creative, or offering discounts to influence customers to make purchases, for better results.
5. Align Marketing and Sales Teams
A business suffers when its marketing and sales teams do not work together effectively. Hence, it is necessary for these teams to be on the same boat, and marketing automation helps for the same.
There are several marketing automation platforms and software that store data, and these data can be accessed by both marketing and sales teams anytime, resulting in better coordination between the two of them.
6. Consistent Multichannel Campaigns
In this digital era, there are several online channels and every customer visits different every day. A branding and marketing company believes that businesses should run their marketing campaigns not just on a couple of online channels but all at least, to engage as many customers as possible.
Marketing automation helps businesses run marketing campaigns consistently on multiple channels so that they can widen their reach, engage more customers, and increase conversion rates.
7. Scalability
Marketing automation helps businesses scale marketing campaigns for different channels without putting in much resources and effort.
Using automation, a business can run several tailored marketing campaigns to target different segments of customers, promote various services and products, and achieve different marketing objectives, using the same resources.
8. Enhanced Customer Retention
Marketing automation also helps with enhanced customer retention. Using automation, marketing teams can maintain regular communication with customers through personalized content and automated follow-ups, which nurture the relationship and loyalty of customers with the business.
9. Increased Returns on Investments (ROIs)
Marketing automation helps with increasing returns on investments (ROIs) by allowing businesses to manage leads and sales more strategically.
You can easily analyze the potential leads, wash off the others, and put more effort into converting them.
With more conversions, you generate more revenue, and ultimately the ROI of your business increases.
10. Cost-Effective
Last but not least, marketing automation is a more cost-effective approach for any business. It automates the marketing processes and reduces the need for manual intervention.
Moreover, marketing automation does not require significant budgets compared to traditional marketing where you need to set up a whole team to perform different marketing activities.
With automation, all these activities are streamlined and convert more potential buyers into actual ones, at lower operational costs.
Conclusion
Marekting automation is one of the key aspects of any business. It offers many benefits and that is why many leading businesses are already embracing it and practicing it.
It not only improves your marketing productivity but also helps you get quality leads and conversions at lower costs.
So, get in touch with Marketozz the best digital marketing company in India and take the benefits of marketing automation to take your marketing game to the next level.