We know you are looking for methods to generate better sales. With great SEO services, we have a secret that has led brands to an early success. The main reason to gain better rankings is by focusing on SEO for the website.
Your survival in the digital world depends on the sales lead you generate. It is critical to maintain a Search Engine Optimization strategy. The E-commerce world has a cutthroat competition, which brings a huge challenge to achieve top ranks.
With just a bit of knowledge, you might improve, but will you achieve your business targets with that? Are SEO services your cup of tea? Does more traffic actually mean more sales?
Let us explore SEO services and Digital Marketing in depth!
What is Search Engine Optimization?
This includes creating content that appears on the search engines like Google, Yahoo, Bing, and others. If you have the right strategies, you have higher visibility on the SERPs (Search Engine Result Pages).
It has all the terms used to describe anything that generates results, ranging from link-building to social media marketing.
A Strong SEO is a rescue in disguise!
It sits in plain sight but stares straight towards the top ranks. The key is to optimize your platform for the search engines.
Types of SEO that you want to focus on are:
- Technical SEO: This focuses on the backend architecture like a website code. Search engines care about the technical setup, which is vital to decide your rankings.
- On-Page SEO: It deals with the content on the website and optimizing the content with certain keywords.
- Off-Page SEO: This kind of SEO handles the links directed from other places on the internet. The more backlinks you get from reputable resources, the more trust you get from the search engines and visitors.
Every business has various objectives, so it is crucial to examine the industry and know the target audience’s interests.
How to increase the sales lead using SEO services?
There are plenty of techniques you can implement to increase sales through SEO. Today you will get your hands on the best tips to generate better conversion rates:
1. Non-Branded Keywords
We know branded keywords have a better chance when people look for your organization. If that is your primary focus of the SEO strategy, you might not be able to expand your customer base. The best part of SEO is its ability to introduce your brand to new visitors for various services you offer. This leads to expansion of your market share, and new customers will start using the branded queries from their next searches. Non-branded keywords also help the existing customers to rediscover your platform.
2. Conversion funnel
Many digital marketing channels target awareness, consideration, and decision as to the main stages of the conversion funnel. Social media plays a crucial role in generating better awareness with strong audience interaction. It might be a struggle to handle the decision phase. In contrast, it is important to focus on the consideration phases as you need to reach new customers. SEO must be strong in all three phases for a better sales lead. Segment your target keywords for every phase.
3. Long-Tail keywords
Did you know over half of the search queries are long-tail keywords? The SEO services must add long-tail keywords to your marketing strategy and expand your search audience. Be specific with the queries that have lower competition and more focused user intent. Build a content strategy to expand your target audience and increase your chances of aiming for search engine results.
4. Capitalize Google Trends
Even some best keyword research tools face challenges in contextualizing the data. A keyword that has high monthly searches might have peaked its popularity. In comparison, the one with low volume might have a better scope of generating leads. Once you seek help from Google trends, you can research hidden terms that SEO tools might not track.
This window actually helps to know what is popular in your industry. Use the “Related Queries” feature to know your searches related to the products and services. Once you have spotted the trend, take advantage of optimizing the content based on your audience value.
5. Meet the Buyers
The hallmark of Search Engine Optimization is when your audience looks for something, and you offer the exact solution for it. No distractions through advertisements or social media feed to divert their attention. This is a huge step!
Meeting the buyers where they want you is not limited to showing up in the search results. It means being on industry websites, podcasts, feedback platforms, YouTube, and more wherever your target audience is present.
If the website is not mobile responsive, the search engine will not prioritize the mobile search results. We know that major brands have made a switch to responsive design. You should know there is a wide difference between mobile responsive and mobile optimized. A website with a responsive design might have a plethora of elements that are not optimized for mobile. Reassess your platform while answering the below questions:
- Is your home page easily accessible and compelling?
- How do your blog posts look?
- Have you made a break-up wall with the images and text?
- Did you add priorities to the information on your website?
- Does your website have a lightning page load speed?
- Is it easier to fill out forms and save things for later?
- Are your desktop and mobile conversion rates comparable?
This will make you a part of the mobile commerce share, which is 72.9% of the entire e-commerce industry. So, never miss an opportunity and generate organic mobile sale leads.
Get creative for results!
With the best SEO services, you can make your content creative and engaging. When deciding to increase e-commerce sales lead, you need to try various techniques and have fun with your content. Test out your strategies! If they are working well, but there is always a scope for improvement.
Rahim Makhani, CEO and managing partner at Nevina Infotech, Enterprise Web App & Mobile Application Development Company, helps global businesses grow by the internet of things development. His 10+ experience enables him to provide digital solutions to new start-ups based on IoT and Blockchain, and some trending technologies.