Relocating a company is no small feat, and there are several factors you need to consider before making the final decision to move. Besides going over what the impact of the move would be on your current customer base, you’ll also need to think about the effects on the company’s growth and the cost of hiring a professional mover through a moving company app. If you carefully consider everything and choose your next location wisely, your company will likely begin a new and exciting chapter in its story.
1. Relocation Logistics and Total Moving Costs
The crucial part of creating an office moving checklist is figuring out the total costs of the relocation process. Due to the complexity of commercial relocations, hiring a professional mover through a moving company app will almost certainly be necessary. Depending on the size of the business, the cost to pack and move everything can vary significantly. If you haven’t allocated appropriate resources for this endeavor, the relocation might have to be postponed or canceled indefinitely.
When thinking about the costs, you also have to consider the downtime that will occur during the relocation, especially if you’re moving across the country. Since you won’t have any offices for a certain period of time, enable your employees to work remotely if possible, while you work with a professional mover to speed up the process.
2. Customers’ Reactions and Brand Strength
Reaching a new and larger customer base is one of the main reasons companies choose to move to an entirely new location. However, you’ll need to estimate if the endeavor will make you lose some of your current loyal customers. Depending on the service you provide, its overall cost may increase or decrease once you move, affecting your entire customer base. If you decide to move anyway, make sure you communicate this change to your original clients and suppliers in a timely manner, as many agreements will likely have to be revisited.
The brand strength in the new region is another crucial thing that needs to be considered. Unless you already have very strong brand recognition, you’ll likely have to adjust or completely redo your entire marketing strategy in order to reach and attract this new customer base. Start working on your SEO by updating the information on your website and social media platforms.
3. Impact on the Company Growth
If you’re planning a large expansion over the next few years, the new location should offer a high capacity for growth. This means that you should be able to find more than enough professionals in the tech and IT industries, but also some general professionals like lawyers, marketing, and human resources specialists. If the new location doesn’t have enough of these individuals on the market, you’ll have to spend additional time and other resources to properly train the workforce you need. To avoid moving once again after a short period, conduct a study ahead of time to determine if the area has a large enough labor pool to support your company’s growth goals.
4. Your New Office Setup
When choosing where to move your offices, you have to take several factors into account. The first and most obvious one is the impact on the company’s overall productivity and performance, so make sure that the new layout is better than the old one. The office space and setup should allow all employees to work without any interruptions, increasing the overall efficiency. If you’re planning several expansions in the future, consider getting a significantly larger office space to avoid having to move once again.
Besides the setup itself, you also have to ensure that the location is easily accessible, even with public transportation. You generally want to avoid commuting for more than half an hour, so ensure that the building is not located in an area with heavy traffic. Your employees will appreciate it if you bring up the issue to them, and some may even assist you in finding the perfect property for the company to set up.
5. Impact on the Employees’ Personal Lives
Finally, it would help if you considered the impact on employees’ personal lives before going forward with the relocation. Find out how they feel about relocating, especially if it’s out of state. Employees with children might have a harder time accepting the relocation if it’s in the middle of the school year.
This is why you should always give them at least a year’s notice, allowing them to plan their vacation and other endeavors accordingly. Fortunately, if an IT industry employee doesn’t want to move for whatever reason, the company can offer them to continue working in the long-distance capacity. They can prove very useful in maintaining sales relationships with the customers in the previous region.
Lauren Wiseman is a marketing specialist and contributor to bizzmarkblog.com. She helps clients grow their personal and professional brands in the fast-changing and demanding market, strongly believing in a holistic approach to a business.