Marrying Social Media Marketing With Blogging – The Best Way To Make It Happen

At the heart of every industry, there lies a tight competition between businesses that are trying to outdo each other concerning outputs, marketing, and sales. With so many tactics and marketing strategies available in the table, blogging is a cut above the rest.

The worth of a blog as a tool for marketing and promotion is the ease and speed with which a new blog post comes to life. Its benefits also extend to the ability of brands to engage with customers or readers and start conversations online.

The incorporation of blogging to social media marketing strategies to tap into traffic streams from different social channels like Facebook, LinkedIn and Twitter is reaping promising stats.

Blogging is a Beautiful Opportunity

In the age where battles of engagements and brand reputation take place in every digital medium, a blog isn’t optional anymore. It’s a necessity. It is the foundation of productive direct response social media marketing.

To be able to turn these marketing into revenue, brands must engage their audience with useful contents before selling their products or services. The correct process is to use content to build trust, address the problems, create solutions then sell the solutions.

Keeping a successful blog for the company is a foolproof way to make a significant difference and improve the sales, leads and search visibility of the business. It is indeed an essential tool to augment marketing and sales strategy.

As for convenience purposes, it’s best to host a blog on the company website as it will help drive more traffic to the site for a shorter period. But if this option isn’t available, you can outsource for a blogger outreach services on credible companies that might yield just the same results for you.

Setting Goals

Through a comprehensive content plan, setting goals for the products and services must have a particular detailed approach. It’s paramount to start with a robust and clear vision of the outcomes which marketers want to happen then they must conjure the contents that support this vision.

After developing goals, it is better to make a schedule and stick to it. Regardless if it’s once a day, once a week or even twice a month. Anyone should remember that commitments are essential. Marketers can also create a schedule that they can follow to generate and build an audience as well as those all-important raving fans.

They can use blogs to establish their brands and businesses in the market, get more leads, share different case studies to build trust and provide value to the audience.

Creating Fresh and Effective Blog

To create fresh and efficient blogs for social media marketing, business owners should think of a blog as an editorial section in their social media channel. It’s their media that they can control and use in ways which they like no matter how small or big the audience is. To understand more about the trending topics and fresh content that should be placed on your site, you can hire an SEO Agency with expertise on content marketing to help you out.

This personal media section is where marketers can express their opinions about a particular subject which might influence their target audience. The contents to use should focus on the interests of the prospects.

It is much better to create a ‘voice’ that represents the blog’s brand. It should have an overall theme and tone or should come in a single person’s voice. Marketers must focus marketing on their brand around the Unique Selling Proposition to solidify the unique selling point of the brand.

It’s also advisable to create an editorial calendar to organize the topics that will complement the overall communication strategies and sales goals. Marketers need to persuade the readers with a sneak peak to the blog topic for the following days and ensure to post fresh blog posts and stick to the calendar.

After establishing goals and creating a calendar, they should create a theme that is related to the sales topic, which they can take a cue from magazines. Every month, magazines release a particular theme. For instance, a lifestyle magazine might have a preview of the topics for July in its June issue.

The next step is to create subtopics that will relate to the overall theme of the monthly topic. There should be a different aspect of the overall theme every week, all of which will lead to week four where there’s an offer of a product or service to the audience through a call to action.

Business owners can also set and conduct a survey or call the customers, both existing and potential, to identify which needs are unmet. It is best to use the information that they gather to create a library of fresh and compelling contents to help the customers get what they want. They can include testimonials, storytelling and something valuable that meet the people’s needs in their content.

Creating Social Media Posts

After producing written content, it is best to use it as a source for every marketer’s monthly social media post. Engaging social channels in an active conversation that focuses on their topic theme is another excellent idea.

Facebook, Twitter, and Linkedin are just some of the best platforms to showcase contents. This tactic ensures that the contents are following the sales strategy. Thus, the articles and posts are in line with the sales prospect of every business.

Automating Publication

Consistent and on time delivery is a crucial part of making blogs work for marketing. It is much better to schedule the contents in advance to make it happen. The last thing that marketers would want to happen is to have a blog post deadline that chokes them with no idea of what content to use.

To avoid falling into this trap, they can use a Hootsuite or TweetDeck to reprogram all contents in social media platforms like Facebook and Twitter. It is best to schedule in advance the emails and blog posts in the applications as well.


Blogging for social media marketing is all about converting engagements to profit. Marketers need to earn the people’s attention and transport that attention to a potential opportunity to generate value. Furthermore, it’s not just about content writing and SEO. It’s also about the need to focus building a brand and increasing social media conversions.

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