In today’s dynamic world of technology, it’s hard to dominate video in both the entertainment and marketing space.
Videos are now everywhere and people love to watch them! Every year mobile video usage increases by 100%.
For businesses, video marketing is not just an option now, it’s a necessity.
Videos are more engaging and memorable than any other type of content such as blogs, images, news, press releases, etc. Indubitably, a video is one of the most powerful elements in a digital marketing strategy.
According to a study by Cisco, 80% of internet traffic will be from video streaming by 2021. Thus, if you want to enhance your business online, video marketing is the best way to go.
Following are the few ways which you can follow to grow your business through video marketing:
1. Introduce Yourself
Initially, try to understand the mind of your targeted audience. Try to understand what they like. With what type of content, they can relate to? Then, create an introductory video with a personal touch that explains your business. Make your video attractive and relatable to your audience. This is the best way to connect with your audience on an emotional level.
2. Showcase Your Products Well
Do you know, 95% of people love watching an explainer video to learn about a product.
Thus, it’s imperative to make your videos interesting and informative as well.
You can showcase the use of your products in real-life to draw in your audience. These videos may even convince viewers to buy your products.
3. Share Testimonials
For every business, Testimonials are powerful in creating trust and increasing sales as well. Testimonials are like social proof which is good for online marketing.
Do you know, 95% of buyers like to read reviews before making any purchase online.
Thus, it’s important to share testimonials of your happy customers. This not only attracts new customers but also helps in building strong relationships with existing customers.
4. Educate Your Audience
Suppose that your business sells dust cleaning products.
People may ask about the application.
Thus, you should also involve videos that answer queries. Of your audience.
Educate them about your products, so they can realize the actual need for your products and purchase them. It may also increase brand loyalty among your audience.
5. Interview Influencers to Spread the Reach
When it comes to making purchases decisions, nothing can beat influencers.
Influencers have hundreds, thousands and even millions of online followers. Imagine, a single video with an influencer may introduce your product to millions of people online.
You just need to find an expert or influencer whose audience matches your target audience. Collaborating with Influencers is the best way to drive traffic, boost engagement, and increase sales.
Undoubtedly, video marketing is the need of every business. It is the best way to market your product or services online.
Still, not using video marketing for your business?
The time is now!
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Tarika Technologies. He carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.