The eCommerce marketplace is continuously growing and so is the need to deliver an exceptional customer experience. Sellers are constantly striving to design effective strategies to stay ahead in today’s competitive market. One of the most crucial aspects that determines the success of an eCommerce store is the quality of product pictures. Since consumers cannot visit a store and see through the product closely, it is important for sellers to display high-resolution images in order to generate more sales. It is impossible for any seller to edit bulk images professionally, therefore, product photo editing services can be an ideal option.
This blog highlights the importance of product photography and editing, the benefits of outsourcing eCommerce photo editing services, and how it influences purchasing decisions followed by FAQs.
eCommerce Photo Editing – An Impeccable Way To Improve Ranking and Sales
As more and more businesses are moving towards online marketplaces, sellers are now aware of how important it is to differentiate their businesses in order to draw traffic to their websites. There are various aspects of eCommerce businesses that need your attention, and one of the most crucial is product photo editing. Since users cannot touch the product or physically experience it, the first thing they look out for is pictures.
Therefore, your product pictures should be high-resolution, flawless, and catchy. Dull, hazy, unclear, or lifeless pictures can instantly repel your customers away. eCommerce photo editing services can help you deliver exactly what you want to increase your website conversion and revenue. They have highly experienced editors who can remove unwanted objects, noise, and place the elements in an accurate place to magnify the features of the product.
Now when you are aware of product photo editing, let’s move further and understand the importance of product image photos and editing.
Importance of Product Photo Photography and Editing in eCommerce
Consumers are becoming more aware of their purchasing decisions, they surf different websites and pick the products after extensive research. Pricing, description, features everything is noticed later but what grabs the attention is visuals. Here are some of the reasons why product photo editing is important to draw new customers and retain the existing ones:
1. Give Customers a Real Experience
If you are selling a sofa or bed, your customers cannot feel the comfort and seating of those products. Rather, you can use product photo editing services to convey the unique features of the sofa or bed. Only experts can deliver exceptional product pictures by enhancing the overall look and keeping intact the actual aura of the item. Thus, it will drive more customers and conversions.
For instance, if you are running an online fashion store, posting apparel pictures with a mannequin may not provide customers with an eye-pleasing experience. So, here’s how Ghost Mannequin Photo Editing can improve the overall appearance of your product to increase conversions.
2. Builds Your Brand
Product photo editing helps sellers build a brand by differentiating their pictures from other stores. Photo retouching services have the potential to deliver pictures that speak for themselves, the experts can create a pattern that conveys your brand message. High-quality images that communicate your brand are the ones that fuel website conversion and revenue.
3. Conveys reality through pictures
Often sellers upload unreal pictures that are hard to believe, and the harsh truth is users understand the difference between real and unreal. You can avoid such scenarios by opting for product photo editing services, the professional editors know how to add and eliminate elements for delivering believable images.
Since the holiday season is around the corner, here are some proven tips to Achieve 100x More Profit By Outsourcing Product Photo Editing Services.
Advantages of Outsourcing Product Photo Editing Services- How It Boosts Overall Revenue?
1. Enhances overall product look to catch consumer attention
Online shopping and purchasing decisions are majorly based on the appearance of the product. Hence, it is important to display the best and good quality pictures to achieve more conversions. However, the presentation part often gets ignored as the sellers cannot focus on every aspect of the eCommerce platform alone. Product photo editing services help in highlighting product features through color correction, lighting adjustment, resizing, and more.
2. Brings life into dull pictures
Product pictures are captured in the best possible way but raw images cannot be used to convince customers to buy the specific product. Plain and boring pictures are not something that grabs customer attention in the online shopping sphere. Hence, eCommerce photo editing services help in transforming boring images into interesting ones by using the latest tools and technology. The experts make sure to balance the image by mixing the right color and contrast, removing unwanted objects, and delivering pictures that drive more traffic and conversions.
3. Images can be used multiple times for various purposes
What can be more satisfying than one image fulfilling different purposes? One of the biggest advantages of outsourcing eCommerce photo editing services is that you can use the pictures on various platforms, it is not limited to serving the website purpose. A little retouching, resizing, and enhancement of product images can prepare them to be posted on Instagram, Facebook, magazines, flyers, billboards, etc.
4. Creates a long-lasting impression
Visuals create a huge impact on the shopper’s mind and are one of the major aspects that influence buying decisions. The pictures speak a lot about your brand and thus contribute to building trust and credibility among the consumers. Customers go through the pictures first even before reading the descriptions, they cannot touch the product but good quality pictures can compel them in buying a specific product just by the first look.
Put yourself in the customer’s shoe, would you buy a product that has dull or hazy pictures, obviously not. So, outsourcing eCommerce photo editing services can deliver clear images that highlight every dimension and feature of the product that turns conversions.
5. Never neglect the power of social media
Social media platforms are one of the easiest and quickest ways to reach a large number of consumers. All you need to do is post phenomenal pictures, content and images are the holy grail if you want to succeed on Instagram or Facebook. WIth various eCommerce stores promoting their products online, you can differentiate your store with the help of a professional photo editing company.
You can leverage the expertise of highly skilled editors to generate eye-catchy product pictures, be it adding a luxurious look to the furniture or elegance to a piece of jewelry, digital photo enhancement services can do it all for you.
Promoting your products through posts, stories, and sponsored ads will help you target the right audience and convert them into prospective buyers.
6. Boosts product ranking and website performance
With the large influx of online shopping, product visuals have become more important than ever. Further, people compare products from various websites and then decide their final move. So, in order to differentiate your store from other competitors, product photo editing services can deliver images that are SEO-friendly and demonstrate every feature clearly. This will help consumers find your product or store easily by boosting the search engine ranking, targeting the right group of people, and further improving overall website performance.
7. Creates a balance between professional and personal life
Many retailers and business owners do not have an in-house team to edit the product pictures. In fact, the sellers who are just at the initial stage of selling items online, cannot afford to hire a dedicated team of editors. Moreover, editing bulk pictures alone is a daunting task and even a minimal mistake can make you do it all over again. Be it a beginner or established eCommerce store, everyone looks for budget-friendly options, and photo retouching services can be easy on pockets and save a lot of time. Retailers can use this time to focus on other critical business operations and balance out their work and personal life.
How Professional Product Photo Editing Services Influences Consumer Purchasing Decisions and Boost Conversion Rate
1. Distinguishes your product from other brands
When you outsource eCommerce photo editing services to a professional photo editing company, they make sure to deliver phenomenal pictures. Not only are high-resolution pictures enough to emerge as a brand but creating pictures that speak your brand message is important. The photo editors have all the skills to produce versatile images by keeping the real vibe alive.
2. Offers a customized or personalized experience
You can leverage the potential of product photo editing services to deliver crystal clear, flawless, and appealing images. Since people do not have access to touch the products online, offering a personalized experience can affect their purchasing decisions. Outsourcing can help you post a 3D look of the products, highlighting every minute detail properly in an illustrative way.
3. Error-free output
When you opt for professional eCommerce photo editing services, there’s no scope left for errors. Professional editors have the apt skills to deliver great resolution product pictures within a very less turnaround time, which in turn maximizes your ROI.
Top Questions Answered:
1. What are eCommerce product photo editing services?
Ans: eCommerce photo editing services help retailers in transforming dull and raw pictures into presentable ones. It further helps customers gain better clarity of the product as editors highlight minute details and important features accurately.
2. What is the cost of outsourcing eCommerce product photo editing?
Ans: The cost of outsourcing depends on various factors including the number of pictures, level of complexity, time consumption, and more. Discuss with the service provider before proceeding to get better clarity.
3. How do you outsource product photo editing?
Ans: In order to find the right product photo editing company, conduct thorough research, check their experience, reviews, work samples, client testimonials, and social media pages.
4. How can product photo editing services boost e-commerce business sales?
Product photo editing services help in turning raw images into flawless and attractive ones by highlighting the unique product features. Further, it will boost the website’s performance, visibility, and welcome more potential buyers.
5. How to find the best product photo editing services company?
PhotozWorld is one of the best and most professional product photo editing services companies, their experts have profound knowledge in editing, enhancing, and retouching product pictures by maintaining the real aura of the image.
Final Thoughts
Product photos are one of the factors that determine your website performance, ranking, sales, conversions, and revenue. Hence, it can be a huge risk to ignore the importance of product image editing. By outsourcing eCommerce photo editing services you can gain the maximum profit as expert editors use the latest tools to crop, resize, adjust color, shadows, and other elements to deliver pictures that drive traffic.