Ariana Shannon

Ariana Shannon working with SalesIntel having 10+ years of experience in B2B marketing. She is passionate about content marketing and strongly believes in the power of storytelling for marketing.

Smart Account-Based Marketing (ABM) Strategies to Win Customers

Account-based marketing (ABM) is a highly tactical approach to B2B marketing where the most qualified, best-fit accounts are targeted as individual markets. It involves the use of extremely personalized, targeted

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